Thursday, February 23, 2017

Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp

A brand’s personally identifiable customer profiles can be handled by LiveRamp, anonymized, and passed to Tru Optik for ad targeting.

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2mbXfiS
via IFTTT