Rat Race Armaggeddon: A Big Week at Copyblogger

Friday, May 26, 2017

A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles?

Very soon, we’re going to be able to make that happen.

Our big news this week is that we’ve entered into a relationship with a new partner that will allow us to offer you an extensive range of done-for-you services in the very near future.

There’s plenty to talk about, including a significant price increase coming for new Rainmaker customers (but not for you if you’re already a customer or start your free trial shortly), so get all the details over on Brian Clark’s Thursday announcement.

On Monday, the editorial team revealed some of their “pet peeves” around content and writing. It’s always fun to gripe a little, but I also thought it would be interesting to explore what those peeves said about our values, as individuals and as a company.

On Tuesday, Beth Hayden let us know how she came to love writing sales pages — with three critical points we need to look at in our own efforts.

And on Wednesday, Brian let us know about an elegantly simple way to create excitement and dramatic tension in your content. This is one of those techniques that creates a massive impact with a modest effort, so do go check it out.

Over on the podcast, I talked with Tara Gentile about her new community for digital business owners. She had some interesting thoughts on where she thinks digital business is going, and some of the challenges and rewards of building online communities.

— Sonia Simone
Chief Content Officer, Rainmaker Digital