Monday, January 15, 2018

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert?

Of course not.

As small as seemingly simple as a popup is, it’s still important to understand a little about its anatomy. There are five primary elements to make up the architecture of a popup, and then there’s a layer of interaction design beneath that which deals with the functional aspects such as triggers and targeting.

The five primary elements of a popup blueprint are:

  1. Headline and subhead
  2. Offer details
  3. Hero images
  4. Trust and social proof
  5. Call to Action

Using a structural approach to your popup designs helps us avoid mistakes and choose the right interaction modes and content elements that will create a good conversion experience.

An important thing to know is that the circled icons beneath each section represent Unbounce functionality that allows you to make your popups way more awesome than they would be if you simply showed it to everyone.

Got any weird and wonderful popup designs?

If you have designs that include elements I didn’t include in the blueprint, share them in the comments so I can add them to my layout specs.

Popups that don’t suck, rule! Make better popups, please.

Cheers,
Oli

p.s. See what Unbounce Popups look like on your website with the new Live Preview Tool. It’s really cool.



from Unbounce http://ift.tt/2mEnDAu
via IFTTT