Friday, June 1, 2018

Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

Zenith Media Consumption Graph

Zenith Media Consumption Graph StumbleUpon Shuts Down After 16 Years StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal Google Dropping Anonymous Local Reviews? Google may be moving to end anonymous reviews for its Maps and Local Business offerings, or to remove their star rating impact, according to a Search Engine Roundtable report. Search Engine Roundtable Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program Twitter has begun seeking publishers for an expanded programmatic ad network that would allow timelines embedded on network partner sites to feature ads, the company noted on its revamped Twitter Timeline Ads Pilot site. Marketing Land Get Woke: Time Spent With Media Approaching Total Awake Time The amount of time consumers spend with media daily is expected to eventually fill nearly every minute not spent sleeping, according to new forecast data from Publicis’ Zenith unit, with North America topping the rest of the world. MediaPost Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities Pinterest has grown its substantial user base faster than Twitter and Snapchat, a growth rate detailed in a new Mary Meeker Internet Trends report highlighting Pinterest's opportunities for marketers. Social Media Today Snapchat launches its first Lens that reacts to sound Snapchat has rolled out its first image filter lens that reacts not only to visual input but also to sound, opening new avenues to marketers. Engadget Publicis / Zenith Media Consumption Forecast Statistic Marketers’ newest shiny toy: GIF stickers Instagram and Giphy have partnered to expand custom animated sticker GIFs, which are available for Instagram Stories and Snapchat libraries, including expanded tracking mechanisms for marketers. DigiDay Facebook's size no barrier to deals in new areas: executive Facebook sees no antitrust-related barriers to future large acquisitions should the social media giant wish to enter new markets, chief operating officer Sheryl Sandberg said Tuesday. Reuters Quora launches native image ads globally Quora has expanded its image ads for mobile and desktop worldwide, after tripling its advertising base since last year, announcing that the question-and-answer site now has over 1,000 ad partners. Marketing Land Consumers Respond To #Hashtags, Not @Handles Hashtags have been more effective than brand handle mentions among social media consumers, according to new report data from Digimind that also examines global marketing trends. MediaPost ON THE LIGHTER SIDE: Shifting Priorities Marketoonist Cartoon A lighthearted look at shifting priorities, by Marketoonist Tom Fishburne — Marketoonist Here are some of the funniest reactions to GDPR — Recode What Amazon would’ve looked like in the 1980s — Co.Design This is What Happens in an Internet Minute [Infographic] — Social Media Today TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Ashley Zeckman and Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
  • Lee Odden — The Role of Content: Is Building Awareness & Driving Conversion Enough? [Podcast] — Converge
  • Lee Odden — 5 SEO Questions with Lee Odden; Pro Content Tips for Mom and Pops — SEMrush
  • Lee Odden — 33 Quotes to Reignite Your Marketing Spark — Hatchbuck
  • (TopRank / Stephen Slater) — A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing — BigCommerce
  • (Content Marketing World) — The Ultimate Guide to Conquering Content Marketing – #CMWorld 2018 — Content Marketing World
We hope you'll join us next week for a fresh look at the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp appeared first on Online Marketing Blog - TopRank®.



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