Tuesday, December 31, 2019

Best PEO Service Providers

PEO is the acronym for “professional employer organization.”

These outsourcing firms provide business services for functions like payroll, HR tasks, administrative roles, and other crucial activities to running a company.

PEO service providers are incredibly appealing for business owners because they reduce the workload of mundane but critical tasks.

Outsourcing these roles are cost-effective as well. Instead of having a full-time HR staff on your payroll, it’s much cheaper to contract that work. Plus, PEO service providers have the ability to negotiate rates related to employee health insurance or workers’ compensation expenses.

Whether you’re interested in hiring a PEO service for the first time, or looking to switch providers, this guide has you covered.

The 7 Best PEO Service Providers

There are countless PEO services available on the market today. From local providers to national names, and everything in between. Some PEO services are industry-specific, while others are intended for businesses of a certain size.

Finding the best PEO provider for your business can be challenging if you don’t have any guidance.

I narrowed down and reviewed the seven best PEO service providers below. I’ll cover the features, benefits, costs, and any drawbacks of each one as we continue.

Justworks

justworks

Justworks is a full-service PEO provider offering payroll, human resources, compliance, and employee benefits under a single umbrella package.

The company launched in 2012 but has quickly grown in both size and popularity over the last few years. They went from 40 employees in 2015 to 300 in 2018. Today, Justworks has more than 600 employees and relationships with major companies like United Healthcare, Kaiser Permanente, and ClassPass.

In addition to employee benefits like health, vision, and dental insurance, Justworks also provides a wide range of compliance services. They handle W-2 and 1099 filings, unemployment insurance, and workers’ compensation.

Justworks has an automated payroll system for direct deposit, paying vendors and contractors, and integration with your business accounting software like Quickbooks and Xero.

Another benefit of Justworks is that they can accommodate the needs for businesses of all sizes. So if you start working with them now, they can scale with you as your company grows.

Here’s an overview of their plans and pricing based company size:

Basic — Payroll, HR Tools, Benefits, and Compliance

  • Less than 25 employees — $49 per month per employee
  • 25-99 — $44 per month per employee
  • 100-174 — $39 per month per employee
  • 175+ — Custom pricing

Plus — Access to Medical, Dental, and Vision

  • Less than 25 employees — $99 per month per employee
  • 25-99 — $89 per month per employee
  • 100-174 — $79 per month per employee
  • 175+ — Custom pricing

You can save 15% on all plans when you sign up for an annual contract.

I like Justworks because they give you so many options. You’re not forced to take the health insurance package, but it’s available if you want it. If you’re just starting out and new to working with PEO service providers, you could always start with the Basic plan and upgrade to Plus when you’re ready.

Justworks offers 24/7 customer support. The company is modern and still growing at a rapid rate, so I expect them to continue providing excellent service in the future.

The only real downside of Justworks is their lack of experience. There are other PEO service providers who have been in business for decades.

Insperity

insperity

Speaking of experience, Insperity has been around for 30+ years. They provide full HR solutions for small businesses as well as enterprises with up to 5,000 employees.

In 1997, the company went public on the NYSE. They have a long list of awards, accreditations, achievements, and glowing reviews from their customers.

Insperity’s full-service HR solution includes:

  • Employee benefits
  • HR administration
  • Payroll
  • Risk management
  • Compliance
  • Talent management
  • Tech services

For those of you who don’t need a full-service solution, you can also use Insperity for individual services.

While Insperity does accommodate the needs of businesses with 150-5,000 employees, I’d recommend their services to small and medium-sized business owners with less than 150 employees.

With Insperity, you’ll have access to the iOS and Android mobile apps to monitor and manage your business on the go. It’s a great option for those of you who enjoy leveraging the latest technology to streamline your processes.

For those of you who prefer working with large organizations, Insperity is definitely a top choice to consider. They did $3.8 billion in revenue back in 2018.

Although the company is big, they still provide excellent customer service and know how to work with small business owners.

Another top feature of Insperity is its flexibility. Unlike other PEO providers on the market, Insperity won’t lock you into a long term contract. You can cancel at any time, as long as you give them 30 day’s notice.

Insperity does not list prices for their services online. You’ll need to speak with their customer service sales team to get a custom quote.

A potential drawback of using Insperity for PEO services is that their health plan options are limited. Unlike other providers, Insperity only offers health plans from a single health insurance provider. So if your company wants to give your employees multiple options for healthcare, you should look elsewhere on our list. But this usually isn’t a problem for small business owners.

ADP TotalSource

adp

ADP is an industry leader in technology. Since 2011 they have been providing software for human resources to businesses of all shapes and sizes.

But in addition to their robust technology, ADP TotalSource is a full-service PEO solution.

ADP is another top option for small to medium-sized business owners. Whether you have 1-49 employees, 50-999 employees, or 1,000+ members on your team, ADP has a plan for you.

ADP TotalSource is used for human resources, talent management, payroll, employee benefits, and risk assessment.

As a small business owner, you can use ADP to provide enterprise-grade medical, dental, and vision care to your employees. Furthermore, ADP also offers 401(k) plans.

The technology used by ADP is the biggest standout of this PEO provider. Everything from HR to payroll, benefits, and recruiting can be accessed and managed through a mobile app or easy to use web dashboard.

But arguably the best feature of ADP is the customer service.

Naturally, your employees will have questions. Whether it be about their pay, benefits, or something else that would fall into the HR category. Rather than bothering you with those questions, your staff can simply contact an ADP representative directly.

ADP’s knowledgeable and friendly staff will guide your employees in the right direction to answer any questions or help them pick a plan that fits their needs.

I like ADP because they also have industry-specific solutions for businesses in the following categories:

  • Restaurant and hospitality
  • Manufacturing
  • Healthcare
  • Construction
  • Government and education
  • Nonprofit
  • Professional and technical services
  • Financial services

ADP provides PEO services and technology in over 140 countries worldwide.

The only potential downside of using ADP TotalSource is the company’s size. Since ADP is so large, it’s possible that your small business could feel like it’s getting lost in the shuffle.

Paychex

paychex

More than 670,000 businesses trust Paychex. While the company is best known for its online payroll services, they are also a full-service PEO provider.

One of the biggest standouts of Paychex is the way that they provide PEO services. Your business will get a dedicated HR professional. In some cases, this dedicated HR manager can even be on-site at your office.

By working directly with your employees, Paychex takes HR outsourcing to the next level.

Since Paychex works so closely with your company, it makes it easier for them to assess workplace risks and address key areas of liability.

These are some of the top features and benefits of using Paychex as your PEO provider:

  • Insurance plans
  • Attendance
  • Employee benefit accounts (HSA, FSA, HRA)
  • 401(k) plans
  • Payroll administration
  • Unemployment insurance

Like other PEO providers, Paychex also offers individual services if you don’t need a full-service plan. You can search for solutions by task, business size, or role. Paychex even offers outsourced office management services.

From paperless hiring and onboarding to issuing payroll, Paychex does it all.

The only negative thing I can find about Paychex is that the interface is a bit outdated and not as user-friendly compared to options like ADP TotalSource.

The price for Paychex PEO services is based on the number of employees you have. Contact their sales team for a free consultation and quote.

Oasis Outsourcing

oasis outsourcing

Oasis Outsourcing was originally founded in 1996. The company was recently acquired by Paychex in 2018, although Oasis still operates under its own name.

PEO services provided by Oasis Outsourcing include:

  • Human resources
  • Employee benefits
  • Risk management
  • Payroll
  • Technology solutions

Oasis can help your small business get great deals on healthcare by bundling your plan with other clients. They’ll help you set up employee retirement plans as well.

Like other providers on our list, Oasis has some industry-specific solutions.

  • Banking
  • Architecture
  • Hotels
  • Education
  • Restaurants
  • Retail
  • Private equity
  • Legal
  • Property management
  • Financial services

I’d recommend Oasis to startup companies because they are versatile, but smaller than some of the other choices out there. Oasis can give startups the special attention that they need, even with just a handful of employees.

While some PEO providers allow for month-to-month commitments, Oasis will force you into a one-year contract. So for those of you who don’t want to get locked in, this won’t be the best option for you.

With that said, Oasis does offer a 90-day money-back guarantee window. So you’ll have some time to change your mind if you’re not satisfied in the first few months.

Contact Oasis Outsourcing to get a custom quote for your company’s needs.

TriNet

trinet

TriNet is one of the oldest and most experienced PEO service providers in the industry. After launching in 1988, the company has been serving businesses for more than 30 years.

As of today, they are currently working with over 16,000 clients and roughly 332,000 employees.

The PEO services provided by TriNet are similar to some of the others in the industry. They offer niche-specific solutions for:

  • HR consulting
  • Benefit options
  • Payroll
  • Risk mitigation
  • Technology

TriNet stands out as one of the best PEO providers because of their service and attention to detail. Their team will be on standby for your employees.

Whether it’s during the hiring process, onboarding, or just day-to-day questions about their benefits or employee status, TriNet is there for all of those needs.

TriNet does not try to appeal to larger organizations. In fact, services are segmented by employee size into these three categories:

  • 5-19 employees
  • 20-99 employees
  • 100+ employees

I’d recommend TriNet to those of you who fall on the lower end of this scale. A company with 500 or 1,000+ employees should look elsewhere.

TriNet offers a wide range of employee health benefit options through insurance companies like United Healthcare, Kaiser Permanente, Aflac, Aetna, and MetLife.

TriNet also has partnerships with big brands to offer small businesses and employees marketplace discounts. Some of those brands include Verizon, AT&T, Hyatt, and Avis.

To get a custom quote for your small business, simply fill out a short form field on the TriNet website.

Infiniti HR

infiniti hr

While some providers force you to bundle all PEO services in one package, Infiniti HR allows you to pick and choose which ones you need.

Do you only need an outsourced human resources department, but not payroll? No problem. Infiniti HR can set you up with that.

In addition to the traditional PEO services that we’ve seen so far (HR, payroll, risk management, employee benefits, etc.), Infiniti HR also specializes in recruitment. This PEO provider will help get top-level talent to your team.

Another standout for Infiniti HR is the type of businesses that they serve. They work with lots of franchise organizations like Supercuts, Best Western, and Massage Envy.

Whether you own one franchise location or multiple franchises across the country, Infiniti HR will be a top choice for you to consider.

Infiniti HR has been in business for just over ten years. They are still growing and improving their services on what seems like a daily basis.

The Infiniti HR mobile app is expected to be released by the end of 2020. This technology improvement will definitely make their services more appealing.

How to Find the Best PEO Service Providers

There is quite a bit of information that must be taken into consideration when you’re evaluating a PEO service provider. Since so many companies seem to offer similar services, choosing the best fit for your business can be a challenge.

I’ll take you through the methodology that we used to come up with this guide. You can use these features as well during your search process.

Pricing

The first thing you should look at is the price of the PEO solutions. This will make it easier for you to eliminate options that might be out of your price range.

Unfortunately, not every PEO provider includes prices on their website. Since so much about this industry is customized, you’ll need to speak with a sales representative to get a quote.

But if you’re looking for a provider with transparent prices, Justworks will be a top option for you to consider.

Employee Benefits

While a PEO provider is supposed to reduce costs make your life easier as a business owner, it should also have a positive impact on your employees.

Things like retirement plans, health insurance, dental, and vision offered by a PEO will be appealing to your staff. Not only will this keep your employees happy, but it will also help you hire top-level talent.

Some PEO providers work with just one health insurance company, while others provide a wide range of options. So if diverse plans from varying providers is important to you, then make sure you find a PEO solution that can accommodate those needs.

Employee Self-Service

The best PEO providers offer technology for employee self-service. Whether it’s an app or web portal, your staff can access crucial information related to their pay, employee status, or benefits.

If the self-service options are not sufficient, you want to make sure that your PEO provider will be available to answer any questions via phone, email, or live chat for your employees.

Your staff should be able to do this without having to go directly through you to speak to an outsourced HR representative.

Business Size and Industry

A startup with five employees and a franchise with 2,000 employees across 50 locations will not be in the market for the same PEO service provider. Look for you providers that work with companies similar to the size of your business.

Furthermore, some PEO providers specialize in certain industries. Ideally, you want to work with a provider who understands your industry, whenever possible.

Conclusion

What’s the best PEO service provider?

The answer depends on a wide range of factors. Not every business is looking for the same thing in a PEO solution. Some businesses want a full-service PEO package, while others just want an outsourced HR representative.

Here’s a recap of the best PEO providers that we reviewed in this guide:

  • Justworks — Best overall PEO service provider.
  • Insperity — Best PEO services for small to medium-sized businesses.
  • ADP TotalSource — Best PEO technology and employee customer service.
  • Paychex — Best PEO provider for on-site HR and payroll.
  • Oasis Outsourcing — Best PEO services for startups.
  • TriNet — Best PEO provider for very small businesses.
  • Infiniti HR — Best PEO service provider for franchises.

I’m confident that you can find exactly what you’re looking for from one of the providers on this list. I made sure to include something for everyone.



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The major deals and integrations that shaped technology for markters in 2019

The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months alone.

Please visit Marketing Land for the full article.


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How Mobile Has Impacted the Customer Journey

How Mobile Has Impacted the Customer Journey written by John Jantsch read more at Duct Tape Marketing

The customer journey is influenced by many outside factors. As the use of mobile devices has taken off over the past decade, it’s changed the way that businesses market themselves and how customers interact with businesses.

In order to better understand the impact mobile has had on the customer journey, it’s helpful to go through and assess the effect at each stage of the marketing hourglass. By better understanding how mobile changes customers’ behaviors, you can begin to adapt your marketing strategy to meet their evolving needs.

Mobile in the First Stage: Know

How do people discover a new business? Before the days of computers, it was all print and television ads, word of mouth, or simply driving by your storefront. Now, there are dozens of channels for people to encounter your brand. And mobile only further diversifies the field.

In some ways, mobile has shortened the customer journey. Mobile searches with the phrase “near me” and “can I buy” or “to buy” increased by 500 percent between 2015 and 2017. That boost means people are turning to mobile to discover immediate solutions to their problems. By entering this search term, they’re able to quickly check out your website, read reviews, and even find your hours and location on a map. What would have taken more in-depth research in the past is now condensed into a few minutes and a handful of clicks on a mobile device.

It’s also important to remember that not everyone finds you via an internet browser search. With the advent and rise of mobile apps, some people are discovering businesses through a specific app. For example, those who search for local businesses on the Yelp app are only being presented with businesses who have a presence on Yelp. If you haven’t claimed your profile there, you’re not going to be discovered at all. So making sure your business’s profile is claimed on the major local listings sites, like Yelp and Google My Business, is critical to winning at mobile.

For that same reason, you need to have a presence on social media. Some people turn to Facebook or Instagram for advice on which local businesses to patronize. Again, you’re not even going to be in the running if you don’t have a profile on those sites!

How Mobile Influences the Like and Trust Phases

Once someone’s discovered you online, they want to get to know you better. And to do that, they need to be able to learn more about you. Just like you wouldn’t get married after the first date, prospects want to make sure you’re the right fit before they dive in.

You want your content to build that familiarity and trust, while being easy to consume on a mobile device. That starts with creating content that can be enjoyed on the go. Podcasts are an easy listen for folks who are on their commute, and video is often a bite-sized way to share meaningful information that builds trust and authority.

Social media is also critical in this stage. Posting regularly on social media means that those who discover you on mobile can do a quick inventory of who you are and what you do by scanning backwards through your recent content.

For those who aren’t looking to make an immediate purchase, social media remains a great way to stay top-of-mind on mobile devices. People often check their social media accounts multiple times a day, and so if you’re appearing at the top of their newsfeeds each time they log in, you build that familiarity quickly.

Advertising can also help you stay top of mind. Social ads are a way to remain omnipresent on prospects’ feeds. And display ads allow you to keep you name on people’s minds even when they visit other websites from their phone’s browser.

How to Try on Mobile

When we get to the try phase of the customer journey, mobile has an important role in ensuring that customers don’t slip away at this critical stage.

Mobile tactics can help to facilitate the try process by making it easy to prospects to sign up for a demo or appointment. A smart use of chat or SMS marketing techniques can make it easy for you to automate the sign-up process, while providing prospects with a more personalized encounter with your business.

Newer technologies like augmented reality (AR) are changing the way people try on their phones. Take furniture store IKEA as an example. They built an app that allows prospects to try out a piece of furniture in their home through the power of AR. Prospects can point their phone at an empty corner of their room, select the sofa, chair, or lamp that they’re considering, and see on their screen what the item would look like in their home.

While AR technology might not be readily accessible to all small businesses yet, it’s definitely a trend to watch, as more and more retailers incorporate it into their marketing strategy.

Mobile Makes it Easy to Buy

A recent survey found that 79 percent of smartphone users had made a purchase on their phone within the past six months. So not only are folks using their mobile devices for research, they’re actually doing transactions on their phones.

For any small business with an e-commerce component, it’s critical that you make it easy for people to purchase via mobile. This is all about creating a customer experience with the least amount of friction in the buying process. Make it easy for people to navigate to their cart. Don’t ask for lots of additional information in the checkout process–only collect information necessary to process the transaction.

After the initial purchase has been made, great mobile UX can also help facilitate the onboarding process. If you’re an e-commerce brand, provide updates on shipping status, and make sure that customers can easily track their packages.

No matter what kind of business you’re in, there is content that you can create in a mobile-friendly format to make it easier for new customers to get the most out of their new purchases. Put together an email series with responsive design (so it looks great on any screen, big or small!) that outlines special tips and tricks for using the new product or service.

Use Mobile to Inspire Repeat Purchases

Once you’ve gotten a prospect to convert to customer, there’s still work to do! And pushing existing customers towards a repeat purchase can be achieved with some mobile-friendly tactics.

Retargeting is a great way to bring existing customers back into the fold. You can advertise on social media or via display ads, and direct certain content towards those who have already bought from you. If someone recently made a purchase, you can target them with advertising for a related product or service in order to encourage an upsell. If a customer has drifted away over the past few months, you can show them ads welcoming them back with a special offer for return customers.

Building out a rewards program is another way to engender loyalty amongst existing customers. This can be done either through your website (which should be mobile-friendly!) or with an app specifically for your business. The additional benefit of creating an app is that you eliminate the competition. Your existing customers come directly to you via the app to make a purchase, rather than going onto the web to search for your solutions and run the risk of getting drawn in by one of your competitors with a smart SEO or paid search strategy.

Mobile and Referrals

The final stage of the customer journey is getting your customers to refer others. As I mentioned in the earlier phases, reviews are a key part of the referral process, and that’s particularly true on mobile. People who are searching for solutions on the go will turn to reviews in lieu of asking friends or family for recommendations. That’s why it’s important to make sure you’re doing the work to solicit reviews from your customers.

You can also consider creating a referral program. If you have a mobile app for your business, creating a program directly through the app is a great, easy way to help your mobile-minded customers refer their friends.

Finally, social media can help you generate referrals. Share user-generated content that sings your brands praises. Create contests and opportunities for your existing fans on social to give your brand a shout-out to their friends. Get influencers to try your product and vouch for you to their followers. A referral from a real friend or trusted influencer on social can go a long way in winning over new customers.

Mobile marketing has changed the way consumers buy, and so businesses have had to adjust their marketing accordingly. By considering how to get the most out of mobile at each stage of the customer journey, you can position yourself to reach the majority of consumers, who have become more and more focused on mobile over the years.



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Our Top 10 Search Marketing Posts of 2019

Colorful chalk pieces image.

Colorful chalk pieces image. Search marketing has matured in many ways throughout 2019. At each twist and turn along the journey, we've done our best to not only cover each change thoroughly, but to also offer insight and research-based strategy to help savvy digital marketers along the way. We’re fortunate to have a stellar group of digital marketing professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, each contributing valuable and actionable search marketing insights, tips, and tactics this past year. To help our blog community grow its search marketing knowledge, we’re thrilled to offer this list of our most popular search marketing posts of 2019.

Our Most Popular Search Marketing Posts in 2019:

1. 5 SEO Mistakes Killing Your Content Performance and a Fix for Each — Tiffani Allen

Common SEO Mistakes Our talented Associate Director of Search & Analytics Tiffani Allen wrote our most popular search marketing post of 2019, taking an important look at five SEO mistakes killing your content performance, and offering up an actionable fix for each. Tiffani explored how to avoid and fix keywords based solely on volume, using too much targeting, and the perils of ignoring internal link structures. Check out all of Tiffani's posts here, and follow her on Twitter. [bctt tweet="“Following SEO best practices as a content marketer can reduce performance-related headaches and set you up for long-term success.” @Tiffani_Allen" username="toprank"]

2. The Relationship Between SEO and Social Media: It’s Complicated … and Complementary — Nick Nelson

pump up your b2b content campaign The second most popular search marketing post of the year is by our Senior Content Strategist Nick Nelson, who deftly explores the complicated yet complimentary relationship between SEO and social media, and shows how to maximize both in unison with your marketing efforts. Check out all of Nick's posts here, and follow him on Twitter. [bctt tweet="“In a sea of competing ephemeral content, you’ve really got to stand out to capture someone’s attention and compel a click.” @NickNelsonMN" username="toprank"]

3. What the Future of Google Search Means for B2B Marketers — Lane R. Ellis

Low angle shot of modern glass city buildings looking up image. In the number three spot on our top search marketing posts of 2019 list, I explored what the future of Google search mean for B2B marketers, looking at how touch-free Motion Sense gestural search and other changes will affect the course of B2B marketing in 2020 and beyond. Check out all of my posts here, and follow me on Twitter. [bctt tweet="“Innovations at Google will alter how people search, learn, and lead their professional and personal lives.” — Lane R. Ellis @lanerellis" username="toprank"]

4. How A Best Answer Content Strategy Drives B2B Marketing Results — Lee Odden

Best Answer Content B2B Marketing Our CEO Lee Odden wrote the fourth most popular search marketing post on our blog in 2019, exploring how a best-answer content strategy can drive impressive B2B marketing results, showing its value and offering up strong examples of what it takes to be the best answer. Lee shows that being the best answer is hard, but that it's the price for being in the winner’s circle of consistent top visibility. Check out all of Lee’s 2,600+ posts here, and follow him on Twitter. [bctt tweet="“If buyers don’t see consistent, credible and engaging 'best answer' content across channels from your brand, they’ll begin to trust competitors who are.” @LeeOdden" username="toprank"]

5. The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know — Caitlin Burgess

The Intersection of SEO & Influence Our Senior Content Marketing Manager Caitlin Burgess earned the number five spot on our top search marketing posts of the year list, showing how B2B marketers benefit when SEO and influence collide, becoming a powerful keyword and topical research tool to  create best-answer content that audiences and search engines crave. Check out all of Caitlin’s posts here, and follow her on Twitter. [bctt tweet="“Integration is absolutely essential for driving digital and content marketing success in the crowded, competitive B2B landscape.” @CaitlinMBurgess" username="toprank"]

6. How B2B Marketers Can Win at Search with Best Answer Content — Nick Nelson

Winning Search with Best Answer Content Nick also penned the sixth most popular search marketing post of 2019, with a detailed look at how you can modernize search marketing to fit with a fully customer-centric strategy, with insight from our guide to identifying “best answer” opportunities. Nick shows how multiple disciplines — from technical SEO to creative content — can be leveraged to win the search marketing game. [bctt tweet="“When marketers make the effort to see every side of the questions their customers are asking, we can see the bigger picture and craft content to fully satisfy the extent of a searcher’s interest.” @NickNelsonMN" username="toprank"]

7. 6 Cannes Revelations About B2B Marketing in 2020 — Lane R. Ellis

City of Cannes Aerial view Image Another of my posts made the year's top 10 search marketing post lists, exploring a number of B2B search revelations from the 2019 Cannes Lions International Festival of Creativity, with six take-aways including diversity KPIs, real-time branding, micro-storytelling, and the rise of customer-driven search journeys. [bctt tweet="“Search taking place from smart speakers and other connected voice-assisted is poised to boom in the coming years, and podcasting is expanding to offer new ways to integrate brand messaging.”  @LaneREllis" username="toprank"]

8. 10 Smart Question Research Tools for B2B Marketers — Lane R. Ellis

10 Smart Question Research Tools for B2B Marketers, who, what, when, where colorful image. In our eighth most popular search marketing post of 2019, a share 10 smart question research tools and an array of savvy tactics to help B2B marketers uncover the questions your audience is asking, and provide best-answer solutions. [bctt tweet="“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis" username="toprank"]

9. Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy? — Nick Nelson

Voice Search & B2B Marketing Strategy With his third appearance on our search marketing top 10 list, Nick shows how B2B brands can ensure that their content strategy is aligned with the rise of voice search, and helps you find your B2B marketing voice. [bctt tweet="“B2B companies need to be less robotic, and more human. The rise of voice search is simply another trend feeding the urgency.” @NickNelsonMN" username="toprank"]

10. Optimize Your B2B Content Performance with an SEO Audit — Tiffani Allen

Key benefits of an SEO audit. Tiffani makes another appearance on our top 10 list of search marketing posts for the year, exploring how can you optimize your B2B content performance using a thoughtful and strategic SEO audit to help you understand your landscape by analyzing technical, on-page and off-page factors, and more. [bctt tweet="“A strategic and thoughtful SEO audit will result in a clear, prioritized and actionable plan to improve your search visibility in the ways it matters most to your business.” @Tiffani_Allen" username="toprank"] We can't thank Tiffani, Nick, Lee, and Caitlin enough for these top 10 search marketing posts of 2019 — congratulations on making the list!

Thanks TopRank Marketing Writers & Readers

We published dozens of posts this year specifically about search marketing, and plan to bring you even more in 2020, so stay tuned for a new year of the latest helpful search industry research and insight. Please let us know which search marketing topics and ideas you'd like to see us focus on for 2020 — we'd love to hear your suggestions. Feel free to leave those thoughts in the comments section below. Many thanks to each of you who read our blog regularly, and to all of you who comment on and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.

The post Our Top 10 Search Marketing Posts of 2019 appeared first on Online Marketing Blog - TopRank®.



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Monday, December 30, 2019

Pop-up ads: Why everyone hates them and why they’ll never die

With the right strategy, pop-up ads can actually be effective but you have to figure out how to provide value and minimize frustration.

Please visit Marketing Land for the full article.


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Best Document Management Software

Document management software has become a crucial component of running a business in 2020. So many organizations are either going paperless, have remote employees, or both.

These new trends make it unrealistic to keep documents and paperwork in physical filing cabinets or boxes in an office.

Document management software allows you to declutter your office, improve security, and access files or data from anywhere. This software also enhances efficiency when sharing documents or collaborating with team members.

Are you ready to digitally upload, track, and securely archive your documents? You need document management software to achieve this.

Whether your company is going paperless, or you just want to digitize your records for improved organization, this guide has everything you need to know about DM software (DMS).

The 7 Best Document Management Software

There are hundreds, if not thousands, of document management solutions on the market today. Cloud storage tools like Google Drive or Dropbox could technically fall into this category as well.

But for the purpose of this guide, I focused on DMS for businesses. For this instance, there are really only seven solutions that I would recommend.

The reviews below include a brief summary, features, benefits, prices, and any potential drawbacks of each software. Use this as a resource to find the best document management software for your unique situation.

eFileCabinet

efilecabinet

eFileCabinet is one of the best document management solutions on the market today. Since 2001, this company has helped individuals, small business owners, and enterprise-level companies organize data and files online.

The software makes it easy for you to stay organized and find a document, regardless of how many you have on file.

You can search for documents or locate them based on folder templates or pre-defined file names. eFileCabinet also keeps a portfolio of your most used documents for quick access.

The eFileCabinet solution does all of the hard work for you. Simply upload a document, and the software will file it for you. The automated workflow streamlines your time-consuming tasks to improve efficiency in the office.

All of your documents can be accessed from anywhere with a web browser or mobile app. You can upload documents directly from your phone using the camera on your device. eFileCabinet also allows you to sign contracts.

One of the biggest standouts for this solution is the collaboration features. The system allows you to create different levels of security, so only certain people can access data.

eFileCabinet has encrypted file sharing and requests, two-factor authentication, and role-based permissions. You can even set IP or location-based authentication.

The software integrates with popular third-party services like DocuSign, Salesforce, and Microsoft Office.

Here’s an overview of the plans and price points for eFileCabinet:

  • Starter — Starting at $15 per month (25 GB of storage)
  • Advantage — Starting at $55 per month (1 TB of storage)
  • Business — Starting at $99 per month (5 TB of storage)
  • Unlimited — Starting at $199 per month (Unlimited storage)

All prices are listed per user and billed on an annual basis. Once you upgrade from the Starter plan to Advantage, you’ll need to pay for a minimum of three users.

I’d only recommend the Starter plan to individuals. Sole proprietors or very small businesses can probably get away with the Advantage plan, but the Business package will likely be the best for the majority of you.

With eFileCabinet, you get to choose if you want your storage either on-site or on the cloud. Personally, I prefer the cloud storage. But there are advantages to on-premises as well.

M-Files

mfiles

M-Files represents the future of document management. The software leverages AI technology to automate your organizing process.

When you upload content to M-Files, the platform automatically organizes the data based on what it is, as opposed to just where you want to store it.

You even have the ability to connect M-Files to your existing network and systems to protect your information and categorize everything with AI, automatically and securely.

Another top benefit of M-Files is that they offer industry-specific solutions. Some popular industries that they service include:

  • Financial services
  • Construction and engineering
  • Oil and gas
  • Real estate
  • Manufacturing
  • Professional services

M-Files is great for larger teams that need to access documents at different times. If someone on your staff needs a file that was uploaded and saved by another colleague, they won’t need to search through different folders to see what the document was saved as.

With AI technology, all you need to know is what type of document you’re looking for. Then you can organize the content based on criteria like project title, author, customer, or expiration date.

M-Files will automatically detect duplicate content. Rather than having multiple versions of the same or slightly different documents on your storage system, it will automatically update the latest document to one singular file. This way you always know that you’re viewing or working with the latest version.

With M-Files, you can store a wide range of document types, including emails. The software also allows you to collaborate with external users who don’t have M-Files. That content can be shared as a secure link.

M-Files offers cloud storage, on-site storage, and hybrid storage solutions as well.

You can try M-Files free for 30-days by filling out a form on their website. Pricing for M-Files is not listed on their website. You need to contact their sales team to inquire about a custom solution.

Templafy

templafy

Templafy is a relatively new DMS. After launching in 2014, they have been providing all-in-one document management solutions for enterprises all over the world. It’s designed specifically for large businesses and helps streamline tasks to save time when it comes to storing and accessing files.

More than 300 enterprises across 80+ countries use Templafy for document management. This translates to more than one million users.

Using intelligence software, Templafy will automatically show the most relevant content to each employee based on their usage and position.

Your marketing team doesn’t need to see accounting documents, and vice versa.

One of the biggest pain points with DMS, in general, is having to create new documents using another platform. Templafy eliminates this pain point by giving users the ability to create and edit new content directly within the system.

Both new and uploaded content can all be managed in a simple and singular feed on your dashboard.

Templafy’s cloud storage software means you can access documents from anywhere, including on your smartphones and tablets.

You can integrate Templafy with Microsoft Office 365, G-Suite, and other platforms that you’re using to run your business on a daily basis. You can even integrate Templafy with CRM solutions like Salesforce or Microsoft Dynamics.

Big brands like Pandora and IKEA trust Templafy to manage their documents with enterprise-grade software.

In addition to managing documents and files, Templafy has solutions for maximizing employee productivity and creating an evergreen IT infrastructure.

Security is another top benefit of using Templafy. You and your team can securely store and access content from anywhere, using any device, whether you’re online or not.

Like most enterprise software, Templafy provides custom solutions for each unique company. So they don’t list any prices online. You can try Templafy for free before you commit to a contract by reaching out to their sales team.

DocuWare

docuware

For those of you who are looking for a high-quality cloud-based solution for document management, look no further than DocuWare.

This DMS is unique because it has specific solutions for tasks within your business processes:

  • Document management
  • Invoice processing
  • Employee management
  • Sales
  • Marketing

DocuWare has everything you need for digital transformation and going paperless using cloud technology.

This is another software that’s used by large businesses and enterprises. Sony, Toshiba, Levi’s, and Kellog’s are just a handful of their most well-recognized customers.

But with that said, DocuWare stands out as a top option for small and medium-sized businesses as well.

Small business owners can use DocuWare to automate their digital workflow, securely organize and store documents, and automate certain tedious tasks.

DocuWare allows you and your staff to edit or annotate documents directly on the platform. Not every DMS on our list gives you this capability.

I like DocuWare because it has features designed to connect remote employees and your deskless workforce. Anyone can easily access content at home or on the go from any device.

More than 12,000 businesses in 90+ countries trust DocuWare for document management. So you know that the company is legitimate with a track record like that.

It has specific use cases for things like contract proposals, finance processes, and HR tasks as well.

The pricing for DocuWare follows a common theme in this guide. They offer a free trial, but you need to contact their customer support team directly for a custom quote.

Hightail

hightail

Hightail is a document management solution with a specific purpose—sharing and collaboration.

Other DMS on the market have features for file sharing as well, but Hightail takes this to the next level.

I recommend Hightail to businesses that need the ability to send large files securely.

Sharing is simple. Just drag or upload a file from your device or cloud storage solution into your Hightail account. Enter the information for who you want to share it with, and automatically send an email notification to the recipient.

With Hightail, you’ll be able to track the delivery and downloads of content you shared. So you know exactly who opened it and when.

Hightail lets you send files of up to 500 GB. You can add password protection to files and set expiration dates as well.

Here’s an overview of the plans and pricing for Hightail:

Lite — Free

  • 100 MB file send limit
  • 7 day file expiration
  • Comments for feedback enabled
  • Sync from third-party integrations

Pro — $12 per month per user

  • 25 GB file send limit
  • Configurable file expiration
  • File previews enabled
  • Send tracking and delivery notifications
  • Password protection
  • Phone and live chat support

Teams — $24 per month per user

  • 50 GB file send limit
  • Custom branding
  • Organization and archiving tools
  • Version control with side by side comparisons
  • Real-time discussions for collaboration
  • Members management

Business — $36 per user

  • 500 GB file send limit
  • Enterprise-grade security
  • Dedicated customer support team
  • Organizational level permissions
  • Admin reports

As you can see, the pricing is largely based on the file sending limits. But the features get significantly better with each plan as well.

The free option is actually pretty good if you don’t need to send huge files, and even the entry-level Pro plan is suitable for a number of individuals.

If you’re interested in a paid plan, you can try Hightail free for 14 days.

MasterControl

mastercontrol

MasterControl is a DMS made for businesses where security is a top priority and concern. Certain industries have strict regulations for companies to comply with.

MasterControl understands those compliance concerns and created a document management solution that meets any security requirements.

One of the top features of MasterControl is its ability to track changes and revisions. If a document needs to be reviewed by a particular person, you can schedule a time and send out reminders as well.

MasterControl can also limit revisions based on access. You have complete control over who can make changes to a document.

You can also create custom watermarks, sequential numbering, and location tracking to control copies of your files.

MasterControl is 21 CFR Part 11 compliant. This means that documents have a time-stamped audit trail, as well as e-sign functionality that complies with federal regulations.

Another unique standout of MasterControl is its learning center. You’ll have access to tons of free videos, documents, and other resources to educate you about the platform and security compliance in general.

If you need enterprise-grade security for document management in a strict industry, MasterControl will be a top option for you to consider. Contact their sales team for a custom quote.

PaperTracer

papertracer

PaperTracer has solutions for small, medium, and enterprise-level businesses. It’s a simple solution for document management.

With PaperTracer, you’ll have the ability to automate your contracts and digitize all of your documents in a centralized database. PaperTracer has tracking and reporting capabilities and HIPPA compliant solutions as well.

Your document management solution is completely customized. You can benefit from a cloud-based implementation with end-to-end workflow solutions.

E-signature capability is also available with PaperTracer.

PaperTracer is a top solution for businesses in healthcare and legal industries.

Here’s a brief overview of the available plans, although all pricing is customized.

Small

  • Up to 10 users
  • Electronic signing
  • Searchable database
  • Upload and scan to PDF
  • Advanced reports and dashboards
  • Input forms

Mid Size

  • Up to 100 users
  • Contract authorizing
  • Custom fields
  • Custom workflows
  • Implementation

Enterprise

  • Unlimited users
  • Unlimited input forms
  • Single sign-on

Demos and free trials are available for all three plans. I’d recommend PaperTracer for small and medium-sized businesses. While they do have an enterprise-grade solution, there are better options for that on our list.

How to Find the Best Document Management Software

Choosing a document storage solution can be challenging if you don’t know what to look for. There are certain features and benefits that you need to keep an eye on when you’re evaluating a prospective software.

I’ll show you the methodology that we used to come up with the choices in this guide. You can use the same system to help narrow your search.

Storage Location

In most cases, document management solutions are either cloud-based or on-site. Some companies offer just one, while others let you choose which one you prefer.

For example, eFileCabinet offers both on-premises and cloud-based storage. M-Files has both as well, and also has a hybrid solution. Other solutions, like DocuWare are completely cloud-based.

I personally prefer cloud solutions because you can access content from anywhere. But for security reasons, some companies want files stored locally on their network.

File Sharing and Collaboration

What can you do with your files once they are uploaded and stored? While organizing files is obviously important, it’s useless for some companies if the documents can’t be shared with teams or external users.

Look for a DMS that accommodates your internal needs for editing or collaborating on files. Features like automated version updates and in-platform editing capabilities are crucial here.

The size of your files will also depend on which solution is best for your business. If you need to share large files, Hightail is the best choice.

Security

Most business-related files and data are sensitive. So it’s important to have a document management solution that can securely store information.

Some solutions offer access permissions based on individual clearance levels or even location.

Other platforms specialize in compliance for unique industries, like healthcare, legal, or government businesses.

Price

Pricing for DMS is usually based on storage limits and users. At each price tier, you can expect the plan to have additional features and benefits.

The majority of the solutions on this list offer custom plans and pricing. So to get a better idea of how much your document management software will cost, you’ll need to consult with a sales representative.

For those of you who are looking for a cost-effective solution and instant sign-ups, eFileCabinet will be a top choice for you to consider.

Integrations

Ideally, you want to find document management software that works with the platforms you’re already using. Whether it’s CRM like Salesforce, or document editing and creation software like Microsoft Office 365, certain platforms have a wide range of integrations for you to choose from.

However, other solutions that are niche-specific are a bit more limited. So make sure you use software that will actually benefit your workflow process.

Conclusion

Document management software is extremely diverse. Each solution offers unique benefits for businesses based on size, industry, or specific needs.

What’s the best document management software? It’s impossible to say since every option is so different. Here’s a quick recap of the platforms reviewed above:

  • eFileCabinet — Best administrative controls and third-party integrations.
  • M-Files — Best document management software for automated organizing with AI.
  • Templafy — Best enterprise-grade document management software.
  • DocuWare — Best cloud-based DMS for small to medium-sized businesses.
  • Hightail — Best document management software for sending large files.
  • MasterControl — Best DMS for strict security and compliance standards.
  • PaperTracer — Best for small or medium-sized legal and healthcare companies.

If you’re looking for a basic all-in-one document management solution, eFileCabinet will probably be your best bet.

But for those of you with unique circumstances and needs, you can find custom software from one of the providers on our list.



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The Top 10 Duct Tape Marketing Podcast Episodes for 2019

The Top 10 Duct Tape Marketing Podcast Episodes for 2019 written by John Jantsch read more at Duct Tape Marketing

2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur, which was released in October.

In honor of an incredible year, I wanted to take a look back at the most popular episodes we aired in 2019.

If you enjoyed what you heard here, check out the full line-up of shows. We’ll be back the first full week in January with all new episodes and guests.

Pamela Wilson – Getting the Most Out of Your Content

Pamela Wilson is the founder of BIG Brand System and the author of Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish. She is an expert in creating the kind of content that grabs your audiences’ attention and can help you grow your business through the four distinct phases of growth.

Biggest takeaway: You’ll learn about the Lifecycle Approach to content management and creation, which acknowledges that your website will have different content needs at different points in the life of your business.

Click here to listen to the episode.

Solo Show – The Benefits of Including Video on Your Website

Video has become a critical element in marketing strategy. People want to watch video content, and companies are investing in creating videos for their brand. If you haven’t done it already, now is the time for you to incorporate video into your website.

Biggest takeaway: We’ll cover the four types of video content you should include on your website. Plus I’ll share practical, technical tips for video content creation, from how to manage lighting and camera work to where to turn for editing help.

Click here to listen to the episode.

Solo Show – Model for Marketing Maturity, Stage One: Build

Digital marketing provides business owners with dozens of channels through which to reach their audience. From paid ads to social media to SMS marketing to SEO, it’s easy to feel overwhelmed by the options out there. By starting with a solid foundation and a focus on only a handful of the tactics available, you can get those going strong and then expand to more tactics.

Biggest takeaway: We’ll walk through the five elements that go into the build stage of your marketing maturity model, from the creation of your marketing website with SEO and a strong content program, to social media and email marketing. Plus, you can follow the links in this podcast post to catch the episodes on the other two marketing maturity stages, grow and ignite.

Click here to listen to the episode.

Solo Show – Why Your Marketing Must Be Led By Strategy First

One of the main tenets of the Duct Tape Marketing approach to marketing is that your efforts must be led by strategy first. If you’re creating content without a guiding strategy, you’re spinning your wheels. These are the steps you must take to build a solid strategic base for your marketing tactics.

Biggest takeaway: You’ll learn why the first step in developing a solid marketing strategy is identifying your ideal customer, and I’ll give you tips on how to find them.

Click here to listen to the episode.

Jason Kander – Becoming a Great Leader, No Matter What Field You’re In

Jason Kander

Jason Kander served in the U.S. military as an Army Captain before transitioning into politics. He was elected to the Missouri House in 2008 and became the Missouri Secretary of State in 2009. He is also the author of the New York Times bestselling book, Outside the Wire: Ten Lessons I’ve Learned in Everyday Courage.

Biggest takeaway: You’ll hear a handful of lessons from Kander’s book – lessons that are takeaways from his time in the military. And while the stories come from Army life, they’re applicable to anyone in a position of leadership.

Click here to listen to the episode.

Matt Scanlon – Managing an Expanding Business, With Your Mission Guiding the Way

Matt Scanlon is a fellow Kansas City business owner. He runs The Hill KC, which began as a local CrossFit gym and has expanded to offer corporate wellness products and services to folks in the community who have disabilities or need help getting access to wellness services.

Biggest takeaway: You’ll hear from an entrepreneur who’s going through the tricky but exciting work of growing his business. Scanlon shares some of the struggles he’s come up against with respect to branding and bridging the gap between the different audiences he’s expanding to serve.

Click here to listen to the episode.

Paul Jarvis – Finding Success and Happiness as a Company of One

Paul Jarvis is a writer and designer who runs his own business and counts among his clients giants like Mercedes Benz, Microsoft, and Shaquille O’Neal. He discusses how to approach the big questions about how to grow your business so that you can build something sustainable that continues to bring you joy.

Biggest takeaway: When you decide it doesn’t make sense to scale, what do you do next? Paul Jarvis is happy as a company of one, and he shares tips for finding your own path as a solopreneur.

Click here to listen to the episode.

Jill Nelson – Growing Your Business While Growing as an Entrepreneur

Jill Nelson is the founder and CEO of Ruby Receptionists. The company provides virtual receptionist services across the U.S., and it regularly lands on “best of” lists as an employer and a service provider.

Biggest takeaway: When you found a company, your role as a leader doesn’t remain stagnant. It grows and changes as your business does the same. Nelson shares her own experience in scaling her business in the episode.

Click here to listen to the episode.

Neen James – The Benefits of Giving Intentional Attention

Neen James is an author, keynote speaker, and leadership expert. She believes that the key to building strong relationships with teammates and customers alike is being intentional in the way you give attention. She is the author of Attention Pays: How to Drive Profitability, Productivity, and Accountability.

Biggest takeaway: When you’re not paying attention, it can cause big problems in your business. Customers and good employees who feel overlooked go elsewhere. James shares why it’s important to give intentional attention to the people who matter most to your company.

Click here to listen to the episode.

James Fell – Setting the Stage for a Moment of Awakening

James Fell

James Fell is a health expert and the author of several books, including The Holy Sh!t Moment: How Lasting Change Can Happen in an Instant. As a college student, Fell was overweight, floundering in school, and struggling with money. A moment of sudden awakening changed the course of his life. And he wants to help you find your life-changing epiphany, too.

Biggest takeaway: Even if you’re in a bad spot in your life, you won’t necessarily be motivated to change. Fell walks us through the psychological principles at work that lead us to those epiphanies that can change the course of our lives.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click on over and subscribe and if you love the show give us a review on iTunes, please!



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10 Years of Women Who Rock in Marketing – CMO Edition 2019

50 Women CMOs 2019

50 Women CMOs In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you've worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female. While women are underrepresented as CMOs, there's research that shows women in CMO roles are paid better (on average) than their male peers. Even more promising is that "Nearly half the marketing leadership hires in the first six months of 2019 were women". You might be wondering why am I writing about women marketing? For the past 10 years I have been tracking rising stars in the marketing world and recognizing social influencers in the marketing space with an annual list: Women Who Rock in Marketing. That list started in 2010 when I was recognized on a list of social media rockstars with few if any women on it. That seemed strange. So, I made a list of 25 women I knew in marketing that were rocking social media. Every year since, a list has been published recognizing women in marketing, inspiring many reactions, conversations and hopefully, even change. While there have been a few variations on selection, sorting and author, (Ashley Zeckman published the list for 2 years), for the most part every year I've asked the previous year's honorees to nominate a peer. Nominees were reviewed, sorted and the list published. My goal for these lists is to shine a light on talent and create awareness amongst marketers. It has been incredibly satisfying to learn about the impressive capabilities and accomplishments of these marketing leaders. Last year we had a CMO who was also an opera singer, a social media executive who once worked with Mother Theresa and an Olympic athlete who created a program to inspire thousands of young people. It has been great to see that many of the women have been recognized by their companies and industry with several having advanced over the years to take on senior marketing roles like Chief Marketing Officer. 50 Women CMOs 2019 To honor women in senior marketing roles for this 10th anniversary of Women Who Rock in Marketing, the following list features 50 women in CMO roles making a difference and creating impact. They are leaders who represent the future of marketing and I highly recommend you follow them. (Note: This is not a comprehensive list and the list is alphabetical) Before we get to the list, some special recognition: One woman that has been instrumental in the past few years at creating one of the most robust CMO communities and collections of content for senior marketing executives is Nadine Dietz @NadineDietz. Her company CMO Moves and podcast were acquired by Adweek and represents a cornucopia of knowledge for CMOs and inspiring CMOs alike. Thank you Nadine for your tremendous contribution and community building!

50 Top Women CMOs to Follow

Alicia Tillman Alicia Tillman @aliciatillman Global CMO at SAP /in/altillman/ Alison Wagonfeld @awagonfeld CMO, VP, Marketing at Google Cloud /in/alisonwagonfeld/ Allison Dew @alliedewsays CMO, EVP at Dell /in/allison-dew-45875035/ Alyson Griffin @alyson_griffin Vice President Global Marketing at Intel /in/alyson-griffin-2820514/ Amanda Jobbins @amandajobbins CMO for EMEA, APAC and Japan at Oracle /in/amandastljobbins/ Andrea Zahumensky @Andreazahumensk CMO at KFC US /in/andrea-zahumensky-aa70b65/ Ann Lewnes @alewnes CMO, EVP at Adobe /in/annlewnes/ Bozoma Saint John Bozoma Saint John @badassboz CMO at ENDEAVOR /in/bozoma-saint-john-0305441/ Carolyn Everson @ceverson VP, Global Marketing Solutions at Facebook /in/carolyn-everson-8633479/ Danna Vetter @dannavetter Chief Marketer at Milliken & Company /in/danna-vetter-4065254/ Dara J Treseder @daratreseder CMO at Carbon /in/daratreseder/ Dawn T Keller @dawntv94 VP, Head of Digital at Krispy Kreme /in/dawntevekeliankeller/ Dawna Olsen @DawnaOlsen CMO at SYSPRO USA /in/dawnaolsen/ Deborah Wahl @DeborahWahl CMO, Global at Cadillac /in/deborahlwahl/ Dee Mc Laughlin Dee Mc Laughlin @deemclaughlin SVP, Global Brand & Creative at Capital Group / American Funds /in/deemclaughlin/ Deirdre Bigley @DeirdreBigley CMO at Bloomberg LP /in/deirdrebigley/ Denise Karkos @dckarkos CMO at SiriusXM /in/denise-karkos-b2ab973/ Diana O'Brien @DianaMOBrien CMO, Global at Deloitte /in/dianaobrien/ Ellie Mirman @ellieeille CMO at Crayon /in/elliemirman/ Jacqui Murphy @jacquimurphy CMO at Auvik Networks Inc. /in/jacquimurphy/ Jeanine Liburd @JeanineLiburd CMO, Chief Commuications Officer at BET Networks (a subsidiary of Viacom Inc.) /in/jeanine-liburd-7b654a156/ Jeanne Hopkins Jeanne Hopkins @jeannehopkins CMO at Lola /in/jeannehopkins/ Jeanniey Mullen @jeanniey_ Chief Innovation and Marketing Officer at DailyPay /in/jeanniey/ Jenn Steele @jennsteele CMO at Madison Logic /in/jennsteele/ Jennifer Johnson @jj_cmo CMO at Tenable /in/jjcmo/ Jennifer Sey @JenniferSey CMO, Global Brands at Levi Strauss & Co. /in/jennifer-sey-6516731/ Jill Gregory @jillgregory6 CMO, EVP at NASCAR /in/jill-gregory-b32581a/ Karen Walker @KarMWalker CMO at Cisco /in/karenmwalker/ Kathy Button Bell Kathy Button Bell @Emerson_KathyBB Senior Vice President, Chief Marketing Officer at Emerson /in/kathybuttonbell/ Kellyn Smith Kenny @KellynKenny CMO at Hilton /in/kellyn/ Kim Salem-Jackson @ksalem09 Global VP, Marketing at Akamai Technologies /in/kimsalem/ Kristin Lemkau @klemkau CMO at JPMorgan Chase /in/kristin-lemkau-ab8b4b88/ Lauren Mead @LaurLeMe CMO at TimeTrade /in/laurenmead/ Lauren Wagner Boyman @lboymanms CMO at Morgan Stanley Wealth Management /in/laurenboyman/ Leslie Berland @leslieberland CMO, Head of People at Twitter /in/leslie-berland-1741781/ Linda Boff Linda Boff @lindaboff CMO at GE /in/lindaboff/ Lorraine Twohill @LorraineTwohill CMO at Google /in/lorraine-twohill-ba3a56185/ Lynne Biggar @LynneBiggar CMO, Chief Communications Officer at Visa /in/lynnebiggar/ Lynne Jarman-Johnson @MoJoCMO CMO at Consumers Credit Union /in/lynnejjohnson/ Maria Winans @MariaWinans CMO, North America Marketing at IBM /in/maria-bartolome-winans-41008014/ Marisa Thalberg @executivemoms Global Chief Brand Officer at Taco Bell /in/marisathalberg/ Mary Beech @MaryBeech1 EVP and CMO at Kate Spade New York /in/maryrennerbeech/ Meg Goldthwaite Meg Goldthwaite @MegZGold CMO at National Public Radio /in/meg-galloway-goldthwaite-she-her-87a80b3/ Monique Bonner @mobonner CMO at Akamai Technologies /in/mobonner/ Morgan Flatley @morgsf CMO, US at McDonald's /in/morgan-flatley-a36b273a/ Paige ONeill @paige_oneill CMO at Sitecore /in/paigeoneill/ Penny Baldwin @pennyrbaldwin CMO, SVP at Qualcomm /in/pennybaldwin/ Sarah Kennedy Ellis @saykay CMO at Marketo, An Adobe Company /in/saykay/ Shannon Sullivan Duffy @sullytoduffy SVP, Product Marketing at Salesforce /in/shannonduffy/ Tifenn Dano Kwan Tifenn Dano Kwan @danokwan CMO at SAP Ariba /in/tifenndano/ Thank you to Lane Ellis  for providing some research help with this list. We can do better. Despite gains in hiring and compensation of women in senior marketing roles, the ANA CMO scorecard reports that "companies remain woefully behind when it comes to promoting people of color to top marketing jobs. Only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black." There is some progress but much more to be made. Whatever companies can do to remove barriers to marketing talent rising into leadership positions is an investment in the success of the business. I am thankful for the incredible contributions this group of marketing leaders has made to move our industry forward and am optimistic about continued momentum into the new year. Who would you add to this list for 2020? To see the past 9 years of Women Who Rock in Marketing lists, visit the posts below: Thank you to all who have inspired us to be better as marketers and a better marketing industry!

The post 10 Years of Women Who Rock in Marketing – CMO Edition 2019 appeared first on Online Marketing Blog - TopRank®.



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