Saturday, April 29, 2023

Weekend Favs April 29

Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

  • Proformis – Offers advanced AI that enables writing more effective, structured performance reviews that increase productivity and retention.
  • Alli AI – A platform that helps SEO agencies and teams: scale, automate their campaigns, and manage their content using AI while saving time and money. It has increased the SEO ROI of around 10,000 businesses.
  • Double – A tool that automates data entry tasks to clean, enrich and qualify leads using AI. The tool uses GPT to automatically research leads on the internet and provide answers to questions.

     

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.



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Monday, April 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing


Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board


The idea of the fractional CMO has been gaining traction recently, and it's easy to see why. A fractional CMO is an experienced marketing executive who offers expertise to multiple clients on a part-time basis. Instead of hiring a full-time CMO, you get the strategic guidance and management of a seasoned marketing pro at a fraction of the cost. 

While the concept of the fractional CMO might seem like a relatively new idea, it's actually a service I've been offering for quite some time. It's just that now, this approach is being thought of and packaged differently to better cater to the evolving needs of businesses.

Many CEOs or business owners say they just want customers from their marketing relationships, but I think a lot of them are starting to realize that there's a bit more to the equation. You know, little things like clarity around messaging or identifying an ideal customer, the confidence to know which marketing idea to pursue, some level of control over what's working and what's not, and then, of course, some actual customers.


The CMO vs. The Fractional CMO

This shift in mindset has made the positioning of the fractional CMO increasingly important. In a traditional business, a CMO would handle strategic planning, brand management, marketing campaigns, data analysis, and budget management. They'd also manage the team responsible for implementing these strategies. Yet most traditional marketing agencies often focus solely on marketing campaigns, leaving many of the crucial CMO duties untouched. 

This is where the hybrid approach or a fractional CMOs plus implementation team comes in, offering a more flexible, cost-effective solution that combines the strategic guidance of a CMO with the hands-on expertise of an implementation team. Ultimately providing businesses with the marketing strategy and support they need without the hefty price tag of a full-time CMO.


The Financial Advantages of Fractional CMOs

Fractional CMOs make sense financially as well, especially for small business owners. In contrast to hiring a full-time CMO and a team to implement marketing strategies, the fractional CMO model allows businesses to bring in experts on demand. 

According to salary.com, the average CMO salary ranges from $208,000 to $375,000, which does not include implementation costs. In contrast, the fractional CMO model costs around $60,000 a year, and implementation costs can be managed according to demand. This approach allows businesses to control their implementation costs and only pay for the expertise they need. 

For providers such as agencies and consultants, the average retainer for a fractional CMO is around $5,000 a month. While some may charge more, this provides a general idea of the cost of hiring a fractional CMO. Ultimately, the financial benefits of the fractional CMO model make it an attractive option for many businesses looking to streamline their marketing efforts and an attractive income source for agency owners who want to sell strategy.

How to Scale Your Agency or Practice Without Adding Overhead In 7 Steps

Taking the time to invest in scaling your business can feel overwhelming. This workbook will break it all down for you in 7 easy steps that have helped our Duct Tape Marketing Certified Agencies grow and scale their business to 7, 8, 9 figures and beyond.

The Scaling Challenge

The role of a fractional CMO can be quite lucrative, requiring only a small number of clients to earn a salary comparable to that of a full-time CMO. However, the challenge lies in scaling the business. 

Typically, fractional CMOs sell their time, dividing it among their clients' needs, such as attending meetings and strategic planning sessions. Unfortunately, this model lacks scalability. As they sell more and more blocks of time, they quickly reach their limit and become drained. While fractional CMOs may make a decent living, the lack of scalability can be a significant drawback. Our unique approach allows fractional CMOs who use our system to adjust for the issue of scalability, giving them more freedom and time to actually run their business and long-term viability.

Fractional CMO Benefits


Our Fractional CMO System: The Solution

By offering a clearly defined scope of work, our model allows for better scalability and more sustainable growth. We also start every new client engagement with our Strategy First service offering. On average, agencies that license our system charge a monthly retainer of about $5,000. They typically have 15-18 clients at any given time, and these clients have an average retention of about 19 months. 

The fractional CMO model is a game-changer for both businesses and marketing agencies. If you're interested in learning more about how our repeatable, scalable system can help your business or marketing agency thrive, it's time to start a conversation with us. Let's discuss how embracing the fractional CMO trend can transform your marketing strategy and drive success for your company.

Find out more about Duct Tape Marketing and the people who work here.



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Saturday, April 22, 2023

Weekend Favs April 22

Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

  • FLG – An easy-to-use online CRM for small to medium-sized B2C businesses that helps them manage 100,000s of leads and automate customer touchpoints without changing their sales process.
  • Whois Visiting – An engine that identifies website visitors for simple & effective lead generation, nurtures prospects and personalizes every customer experience from sale to a lifelong customer.
  • TOCA – CRM application designed to maximize the effectiveness of updating client information. Users have access to all the necessary customer management tools that are needed for day-to-day operations.
     

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.



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Saturday, April 15, 2023

Weekend Favs April 15

Weekend Favs April 15 written by Felipe Orrego read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

  • MakerBox Bundle – A collection of marketing resources for Solopreneurs to improve positioning, marketing funnels, and operations. It includes 5 resources: A workbook with 100 marketing ideas, a library of 50 marketing frameworks, a video course to improve positioning, a database of Newsletters ready to use, and a list of 650 useful tools.
  • SocialPilot – An easy-to-use social media marketing tool that helps professionals, teams, and growing businesses automate their social media management and analyze their performance; more economical compared to other tools.
  • DataQ – Provides data-driven insights and predictive analytics that are essential to understanding customer behavior insights that drive business campaigns to consistently outperform.
     

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.



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Saturday, April 8, 2023

Weekend Favs April 8

Weekend Favs April 8 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

  • Leanplum – A marketing platform, which is available to enhance customer engagement. It helps businesses understand customer needs and simplifies multi-channel campaigns to optimize all customer touchpoints for new and existing customers.
  • BeAmbassador – A platform that allows you to strengthen your strategies of employing brand, social selling, and employee branding with the promotion of employees through a network of brand ambassadors.
  • SocialBee – Helps you manage social media accounts by content creating with AI, scheduling, publishing, and analyzing all your platforms from one place.
     

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.



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Saturday, April 1, 2023

Weekend Favs April 1

Weekend Favs April 1 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

  • Mangools – An SEO platform that allows you to do keyword research with low SEO difficulty and high search volume. It provides SEO support from specialists and allows competitors, SERP, and backlink analysis using key data from their tools.
  • Quintly – A platform designed for small and large businesses that help them monitor and analyze their social media through unrivaled quality, customization, and flexibility. The platform also allows users to view and analyze their competitor’s strategies to gain insights to drive real impact faster.
  • Verbolia – A platform that helps businesses find and create SEO-optimized product landing pages at scale to help boost their e-commerce traffic. It allows monitoring and increases the performance of SEO and SEA.

     

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.



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