Weekend Favs January 28

Weekend Favs January 28 written by Shawna Salinger read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Decktopus – A fresh tool for creating professional presentations and proposals quickly and easily, with features such as templates, design styles, and the ability to embed forms, videos, and websites into slides. It also allows for sharing documents as links, embedding decks on a website, and exporting as PDF or PPT.
• Piggy – Unleash your creative potential with Piggy’s vast collection of customizable templates. Easily create eye-catching designs and share them across your social media platforms, giving your accounts a stylish upgrade.
• The Ultimate Guide to Maximizing Your Media Spend with Performance Ad Creative – This post by Marketing Agency – Tuff – is a must-read for any digital marketer dealing with paid ads. It discusses the importance of ad creative in the advertising industry. It highlights the need for unique and engaging ad content to reach and connect with target audiences effectively.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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The Secret To Attracting Your Ideal, High-Ticket Clients

Weekend Favs January 21

Weekend Favs January 21 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• HelloScribe – Effortlessly generate big ideas with HelloScribe’s AI-powered writing and brainstorming tools for PR and Marketing professionals. Their cutting-edge writing and brainstorming tools simplify the creative process, allowing you to generate big ideas with ease and efficiency.
• Originality.ai  – Ensure the originality of your content with Originality.AI, a plagiarism checker and AI detector for serious publishers. Protect your reputation and save time with their advanced technology.
• Boei – Is a new-age chatbot platform that automates customer support and lets you easy connect with your leads wherever they like to communicate best. It also provides features for training, analyzing and integrating the chatbot with other tools. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Weekend Favs January 14

Weekend Favs January 14 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• WordTune – Wordtune is a company that offers writing assistance by providing a software tool that checks grammar and style, suggesting improvements to make the text clearer and more effective. WordTune has a Chrome extension, so the software can be easily used no matter where you write.
• re:tune  – Says that they are “The missing front-end to ChatGPT-3.” With this software, you can quickly go from idea to production with their different datasets. 
• Memorable – Memorable is an AI image generator that focuses on ads. You can just type in what you want your ad to look like, and the AI will create it. You can also upload your images, and the AI with grade them for things like engagement and memorability. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Weekend Favs January 7

Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Ecosia – Ecosia is a search engine that uses its profits to plant trees around the world. The company aims to offset carbon emissions and combat climate change through reforestation efforts and similar partnerships. There is a free and easy-to-use chrome extension you can download.
• Motion – This company helps businesses build better online experiences for their customers. They do this through various services, including website design, branding, and marketing strategy.
• Zoom Apps – The Essential App Bundle from Zoom is a package that includes the core Zoom apps for video conferencing, webinars, and chat. The bundle also includes Kahoot!, Coda, Sesh, Twine, and many more.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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The Winning Agency Formula For Steady Growth And Continuous Profit

The Winning Agency Formula For Steady Growth And Continuous Profit written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marcel Petitpas

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.

Key Takeaway:

The most profitable agencies have a winning formula that results in happy returning clients, steady growth, and continuous profit. In this episode, the CEO and Co-founder of Parakeeto, Marcel Petitpas, shares his insights on what that winning formula looks like and how agencies can optimize their businesses for profitability.

Questions I ask Marcel Petitpas:

• [1:49] What should we be measuring if we want to optimize for profitability?
• [4:14] When it comes to KPIs, how do we strike the right balance between too much information or narrowing in on the right things to track?
• [6:40] Where can people find your agency profitability toolkit and checklist?
• [7:24] One of the hardest things to measure is internal staff working on various accounts. How do you spread that kind of unit of labor across where it should be expended?
• [11:03] What do you see as the most useful way to do billing?
• [16:00] Everyone in the organization should be tracking their time. Yes or no?
• [17:51] What kind of challenge does white labeling add to the pure optimization model?
• [20:05] Why wouldn’t you use a resource plan with your white label partners to some degree?
• [20:52] How much responsibility do you think that marketing agencies have to really get that deep inside an organization?
• [23:04] Where can people find out more about Parakeeto and the work you do on behalf of agencies?

More About Marcel Petitpas:

• His business — Parakeeto
• His podcast — The Agency Profit Podcast

Learn More About The Agency Certification Intensive:

• • Learn more here

Like this show? Click on over and give us a review on iTunes, please!

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

 

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