Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday

The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver. The post Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday appeared first on Marketing Land.

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Blockthrough acquires PageFair, merging two leading anti-adblocking platforms

PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins. The post Blockthrough acquires PageFair, merging two leading anti-adblocking platforms appeared first on Marketing Land.

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Marketing Day: Product listing ads, Facebook Ads Manager problems, the data-driven era

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Product listing ads, Facebook Ads Manager problems, the data-driven era appeared first on Marketing Land.

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Product listing ads, digital co-op and the $13 billion opportunity

By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. The post Product listing ads, digital co-op and the $13 billion opportunity appeared first on Marketing Land.

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Facebook Ads Manager problems affecting many advertisers, days ahead of Black Friday

A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options. The post Facebook Ads Manager problems affecting many advertisers, days ahead of Black Friday appeared first on Marketing Land.

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Are you a member of the MarTech community? Check out the Manifesto and find out

“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars....

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Did the data-driven era miss an exit?

If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns. The post Did the data-driven era miss an exit? appeared first on Marketing Land.

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