Sunday, September 15, 2019

For Great Video, Focus on Audio Quality

Welcome to episode 4 of On the Fly, our video series with small bites (two mins or less) of marketing advice and training from marketing experts—delivered while they are on the road, at the airport, or traveling somewhere. This week’s featured guest is Christopher Penn, co-founder and Chief Data Scientist of TrustInsights.ai. Chris is an authority on digital marketing and marketing technology and a recognized thought leader, author, and speaker. 

In episode 2 of On the Fly, Zontee Houshared with us the importance of using video as a digital marketing tool and tips to master video content. This week, Christopher Penn reminds us not to disregard the quality of audio while creating your video.  

Make audio as good as you can make it, Chris says, because while people will tolerate less than perfect image quality, but they very rarely tolerate poor sound quality. There is some science behind this. Our limbic systems are designed to pay attention to as many of our senses as possible. When you have no sound, there's less to pay attention to. So, make sure that the investment on audio is equal to or better than the investment in the video quality if you want grab people’s attention.

Watch full video:

 

Visit OnTheFly.Experts to see all episodes. 

_______________________________________

Also, don’t miss Christopher Penn’s article Performance with Analytics Requires People, Process, and Platformin our Influencer Series. Analytics will be an even bigger part of marketing in the future and marketers need to commit 


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Saturday, September 14, 2019

How to Make Money Blogging in 2019

I have a major disclaimer before we begin.

A good part of my career has been working for some of the folks in this list.

In fact, I was personally responsible for setting annual revenue goals and hitting those goals while I was the Senior Director of Growth and Product at I Will Teach You To Be Rich. In that case specifically, I’m extremely familiar with revenue totals and what drove that revenue.

Not to mention the affiliate commissions that were paid out to some of the people on this list, numbers that were shared in confidence after a few too many drinks, and second-hand rumors that I picked up along the way.

Unfortunately, I’ve got sad news.

I’m not going to share any of that insider knowledge. Sorry.

Some folks don’t mind publishing their revenue numbers but others keep it extremely private. If I shared that kind of info on how their blogs make money, I’d shatter the trust they placed in me. I take that trust very seriously.

For this post, I’m only going to be sharing revenue numbers that have been shared publicly.

Now here’s what I can do for you.

With the background that I have in this space, there are some common rules of thumb for figuring out revenue. They’re not perfect rules but they do tend to get the right number of digits. And after a while, you get a general sense for people’s revenue based on the size of their audience.

For most folks on this list, I’ll give a guess based on their public audience size and any hints that they’ve released publicly about their revenue. I’ll clearly label at is as a guess and you should take it with a grain of salt.

Ramit Sethi — I Will Teach You To Be Rich

Revenue = I can’t tell you

If you poke around the site a bit, it’s pretty obvious that the blog makes most of its money from infoproducts.

Ramit is absolutely at the top of his game when it comes to infoproducts and I consider this site one of the best to learn from if you’re considering monetizing your own blog with infoproducts. Make sure to sign up for his email list — you’ll start getting the launch funnels and you’ll be able to see how it all works.

There are also a few products available for purchase from the products page. That’s a great source for inspiration to see what an amazing infoproduct sales page looks like.

Marie Forleo — marieforleo.com

Revenue = My guess is several million per year

Marie has been blogging for a while now. She also put in a lot of work into her YouTube channel.

He content has a great reputation and her copy is world class. I assume most of her revenue comes from infoproducts, particularly her flagship program B-School. It’s been a while since I followed Marie closely but for a period, she launched B-School once per year.

She’s an amazing person to study if you want to learn how to produce high-quality positive content. She’s also brilliant at balancing valuable content with going for the sale in an authentic way.

MarieForLeo

Steve Kamb — Nerd Fitness

Revenue = Over $1 million per year

According to this post, Steve’s doing over seven figures with his business. It’s a mix of infoproducts, coaching, and bootcamps. He also wrote a book called Level Up Your Life.

Nerd Fitness

What I love most about Steve’s business is how he’s chosen a specific segment of the market and differentiated himself from other fitness blogs. The fitness space is crazy competitive but by branding his entire business around fitness for nerds, he clearly separates himself from that competition. Even in the most competitive categories, there are still opportunities to target a niche with your blog and make real money with it.

Amy Porterfield — amyporterfield.com

Revenue = At least $2–3 million per year, maybe more

Amy’s About page states that she’s built a multi-million dollar business, something that I absolutely believe based on her audience size.

I’m assuming that the vast majority of her revenue is from her infoproducts, but it looks like she does some affiliate promotion too. Her affiliate page is pretty classy and well done. It’s a great example of how to promote products in an authentic and non-pushy way.

Jon Morrow — Smart Blogger

Revenue = Over $1.2 million per year

In this post, Jon states that he’s doing over $100K per month in affiliate revenue which is pretty impressive.

He also has several of infoproducts available for purchase on his site. I bet these do about $30–50K per year on their own. I’m not sure what Jon’s email funnels look like but if he’s pushing launch funnels aggressively, he could easily have another few million in revenue from infoproducts on top of his affiliate revenue.

Darren Rowse — Problogger

Revenue = My guess is about $10 million per year

Problogger has been around since 2004. That’s an eternity in online marketing. It’s one of the original “how to blog” blogs. Darren also owns Digital Photography School which has 8X as much traffic and revenue as Problogger.

Darren did do a income report on the first half of 2016. At that time, 46% of his revenue from both sites came from affiliates, 31% came from infoproducts, and the rest from a smattering of different categories.

Seth Godin — seths.blog

Revenue = My guess is over $2 million per year

Seth Godin had plenty of success before his blog: he’s written 18 books, built and sold a company to Yahoo, and then was a VP at Yahoo. And his blog has cemented him as the leading marketing thought leader. If you were trying to come up with an ideal example of a thought leader, you’d have a hard time finding a better example than Seth Godin.

Seth’s blog is the original, longest running, and possibly highest value blog in marketing. He’s posted every day for like 20 years or something.

For a long time, he never montized it. Unless you consider featuring his books occasionally to count as monetization. Recently, he has done a few infoproducts including the altMBA and The Marketing Seminar. I went through The Marketing Seminar myself and quite a few people were in the community, so it sold well. Seth’s site says that over 5,000 people took the course in total. At $800 per sale, that’s about $4 million in total spread over several years. Plus all the revenue from altMBA.

Neil Patel — neilpatel.com

Revenue = I’m not even going to guess

I worked for Neil when he was a co-founder of KISSmetrics. He’s the one that originally hired me. Also worked with him on some other projects after that. I’m not going to even hazard a revenue guess here since I don’t want to reveal anything that Neil would prefer to keep private.

He has stated publicly that his main site, neilpatel.com, generates over 2.5 million visitors per month. I’ll let you figure out the revenue from there.

Selena Soo — selenasoo.com

Revenue = Over $1.6 million per year

In this article, Selena reported that she made $1.6 million in 2017. I assume the majority of her revenue comes from infoproducts that she launches to her email list periodically. Considering the stage of her business, she’s built out a pretty impressive infoproduct portfolio along with some higher ticket mastermind offers.

Sam Dogen — Financial Samurai

Revenue = My guess is about $1 million per year

Sam gives a few hints on what he makes with his site. First, he does give the revenue of his infoproduct ebook which is $36,000 per year.

Funny enough, he chooses not to include his Adsense revenue or affiliate revenue as “passive” income within any of his passive income reports. Most folks in the industry would consider these revenue sources to be passive.

Sam does break down some hypothetical revenue amounts of blogs of different sizes here. One example includes a personal finance blog that’s generating about one million visitors per month. I remember Sam stating somewhere along the line that he has about that much traffic. The traffic estimation tools like Ahrefs also put his site in the range. So, the example that he gives should be close to his actuals. Using his projections as a guide and knowing that he has plenty of affiliate links along with Adsense on his site, a $1 million per year estimate should be close.

Brian Dean — Backlinko

Revenue = Over $1 million per year

He launches infoproducts to his email list a couple of times per year. I believe he has a course on SEO and one on YouTube. With his traffic volume, each of these launches should be doing upper six figures, possibly $1 million per launch.

He has stated in a few interviews like this one that he’s doing seven figures per year.

Backlinko

This is a great example of a business that’s focused really heavily on generating traffic, turning that traffic into email subscribers, then monetizing via a few infoproduct launches per year. It can seem magical to have a business with ridiculous profit margins at this stage. Most of us would love to have a $1 million per year business with a super small team and a handful of moving pieces.

James Dahle — White Coat Investor

Revenue = Over $1 million per year

James used to publish his annual revenue in his annual state of the blog posts but stopped as his blog became more well known. Here’s his 2019 state of the blog. His last reported income was $187,862 in 2014. He does mention multiple times that he’s now running a seven-figure business, so his current revenue is at least $1 million per year.

He does have a book by the same name. Looking through his site, the majority of his revenue comes from affiliates, ads, and sponsorships.

His email list is extremely small for the size of his blog — it’s only 21,725 subscribers. And with a small email list, any infoproduct launch is going to be limited to five figures. He does have an infoproduct on creating your own financial plan for $499. If he focused on conversion to email and got good at infoproducts, he could add another $1–2 million in revenue to his business.

Tim Ferriss — tim.blog

Revenue = My guess is about $10 million per year

Tim has a massive blog that’s been around for a long time. He started it before he even launched his first book, The 4 Hour Workweek.

Currently, I assume that the majority of Tim’s income comes from his podcast sponsorships. I have seen ads on his blog in the past but it doesn’t look like there are any right now. I don’t think he’s ever done an infoproduct or pursued affiliate ads aggressively.

According to this form, his podcast sponsorships go for $36K per slot. At 4–5 slots per episode, that’s $144,000 per episode at least. Tim averages about six podcasts per month, which would produce $864,000 per month or $10,368,000 per year.

The reason I’m not going to even guess is that I don’t have any experience buying or selling podcast sponsorships which I assume are his main source of income right now. Also, sites with Tim’s reach tend to start breaking standard revenue rules. Having one of the largest and highest rated podcasts can give you a lot of leverage, allowing you to charge more than normal on each sponsorship slot.

Otherwise, Tim has used his blog to promote his books heavily over the years. They include The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans, and Tribe of Mentors.

Timothy Sykes — timothysykes.com

Revenue = Over $25 million per year

Timothy has been around for a while now, predominantly selling infoproducts on how to invest in penny stocks. According to this interview with Nathan Latka, Timothy was on track to do $25–27 million in revenue in 2016, $20 million of which came from infoproducts.

Timothy Sykes Blog

Timothy is a great person to follow if you want to see how an infoproduct business looks at scale.

Josh Axe — Dr. Axe

Revenue = Did $11 million per year in 2015, could be as high as $50–70 million per year now

Dr. Axe is a massive site with a huge audience. According to this press release, it has 17 million visitors per month, which is insane. They also push products pretty hard via their email list. It’s obvious that they know what their doing. Their revenue is a mix of infoproducts, affiliates, and supplements.

Supplements are a great category with nice margins. I only have a little experience in the health and fitness category but the advice I always get from the health and fitness experts is to go hard on supplements.

Dr Axe

I did hear that they have a solid paid marketing engine going for their funnels. If that’s true, they could be doing easily $50–70 million per year by now.

I consider Dr. Axe to be a great example of what a health and fitness blog looks like when taken to its absolute height. If you’re considering a health and fitness blog, I’d study Dr. Axe closely

Peter Adeney — Mr. Money Mustache

Revenue = About $400,000 per year

According to this article from the New Yorker, Peter pulled in about $400,000 per year as of 2016. Ahrefs reports that Peter’s traffic has been static since the 2016 period. If that’s true, I would expect his current revenue to be around $400,000. Sounds like the majority of the revenue, possibly even all of it, comes from affiliates.

AJ Harbinger and Johnny Dzubak — Art of Charm

Revenue = My guess is $5–10 million per year

Jordan Harbinger didn’t reveal exact revenue but did say that it’s multiple seven figures per year. Based on the fact that the revenue is mostly infoproducts and the overall size of the audience, my guess is that Art of Charm does $5–10 million per year in revenue.

In 2018, Jordan Harbinger split from the Art of Charm and started his own podcast.

Pat Flynn — Smart Passive Income

Revenue = $2,171,652 per year

Pat Flynn posts all his income reports here, going back all the way to 2008.

Not sure if Pat decided to stop but it doesn’t look like he’s posted any new income reports since 2017. Regardless, I highly recommend reading through the first few years of income reports from Pat. That’ll give you a strong sense for what it takes to start making money with a blog.

Smart Passive Income

The majority of Pat’s revenue comes from affiliate offers and his own infoproducts, about 50/50 between the two. He also has a few books published, How to Be Better at Almost Everything and Will it Fly? Other than the months he received the advance from the publisher, I bet these books have a negligible direct impact on revenue.

John Lee Dumas — Entrepreneur on Fire

Revenue = $2,029,744 per year

No one really needs to guess at John Lee Dumas’ revenue, he posts monthly income reports directly to his site.

Entrepeneur On Fire
He also put together a nifty revenue breakdown by source:

Top Revenue Streams

Sponsorships are slightly larger than everything else. Otherwise a pretty even split between infoproducts, affiliates, and his journals (The Freedom Journal, The Mastery Journal, and The Podcast Journal).

To get a sense for how blogs really make money, I highly recommend you read through the monthly income reports from the last 12 months for Entrepreneur on Fire. You’ll get an excellent feel for what a seven-figure blog looks like. I also recommend you read through the income reports from 2012 and 2013, which will show you what revenue looks like at the beginning and how it changes over time on the path to $1 million per year.

Navid Moazzez — navidmoazzez.com

Revenue = My guess is $300–500K per year

Navid is in the online marketing space and offers infoproducts on virtual summits. According to his About page, he’s earned over a $1 million dollars in “a few years.” Safe to say he’s easily doing six figures off his blog. Hence my guess above.

Tim Urban — Wait But Why

Revenue = At least $100,000, possibly $1+ million per year

Tim Urban got crazy popular and his blog posts were being shared all over the place for a while.

This is probably an example of what most people dream of when they start a blog. They plan to write a bunch of stuff, a rabid fan base will appear out of nowhere, they’ll offer some t-shirts, posters, and a Patreon account to make tons of passive income. They’ll finish by riding into the sunset of eternal blogging glory.

Wait But Why Blog

For Tim Urban, that’s basically what happened. And he absolutely deserves it. His content is phenomenal. It’s so good that people have been angry because he hasn’t posted in a while. Very few of us can write content that good. I can promise you no one gets upset when I stop blogging. So for us mortals, we should look to some of the other examples on this list for how to monetize our blogs.

I know that I gave a really broad range on the revenue here. Blogs like this are really tough to guess. Tim clearly has a massive, adoring audience. That doesn’t necessarily mean he’s swimming in gold. Although he might be. Blogs with massive audiences like this sometimes make a ton of money, and sometimes they make very little. It also looks like his main source of revenue is his ecommerce store. Unlike consulting, speaking, infoproducts, or affiliates, the margins on ecommerce products are much smaller. It’s entirely possible that he’s making a ton of top-line revenue but only enough profit to live a decent lifestyle.

That’s pretty common with ecommerce entrepreneurs. They claim that they’re making millions of dollars with their business but only take home $50–100K per year. Once you factor in costs of goods sold and overhead, there isn’t a ton left over. I have no idea if Tim Urban falls into this bucket. I simply don’t know.

Noah Kagan — OkDork, Sumo, and AppSumo

Revenue: $10M last year and growing

Noah’s business is based around four complimentary sites:   

  • Sumo.com: Free marketing tools to grow your business
  • AppSumo: Groupon for geeks
  • KingSumo: Giveaway web app or WordPress plugin
  • BriefcaseHQ: Netflix for business software

This system of related businesses is one of his tips for growing a successful business. He thinks of these businesses like a pyramid — KingSumo helps grow your business with giveaways, Sumo (which is the core product) arms those businesses with the tools they need for marketing, and BriefcaseHQ and AppSumo provide the rest of the tools. Creating a system of interlocking tools means you don’t need to find new customers; you can simply market to the customers you already have.

This reminds me of Target adding in groceries. They increased their revenue by asking, What are our existing customers buying that they aren’t buying from us? What do they need that I could sell them?

Noah has an even better analogy: it’s like buying another book from an author you already love. If you love a book an author’s written, of course you’re going to but their next book and their next book.

He’s also got a lot of thoughts on setting the right pricing structure, leveraging recurring revenue, and bundling that’s all worth studying as well.

Shane Parrish — Farnam Street

Revenue: It’s all been reinvested into the business, plus speaker fees

Shane started his blog to track his own personal learning and development — he didn’t have any grand ambitions for the project, and the original url, 68131.blogger.com, shows it. Today his newsletter has 200,000 subscribers and Farnam Street gets 1M pageviews a month.

How does he make money? Well, “earn money” vs. “make money” is a good distinction here. Shane says he’s reinvested most of the money back into the business, “In 2014, I think we actually lost money. In 2015, we didn’t lose money, which was good. … I will say that I’ve never actually personally made a penny off Farnam Street. It’s all been reinvested back into content, experience, trying new things, and that’s the way that hopefully I foresee the future.”

He makes money in a variety of ways: he first paid his expenses with Amazon affiliate links, then in 2014 he started his first 9-month partnership deal, newsletter sponsorships, conferences, speaker fees, infoproducts, a podcast, a forthcoming book, and a membership plan for his site that you can choose what you pay, currently either $149 or $249. His model is based on providing free content to many and creating a base of super fans who’ll pay for more of that content, subsidize the free content to give back, and gain access to even more: a book club, a discussion group, and private Ask Me Anythings. If 5% of his 200,000 newsletter subscribers convert (that’d be 10,000 members), and each of them signed up at the $149 level, that’d be $1.5M a year. 

Shane regularly turns down speaking engagements for $20,000 because it’s not how he wants to make money, and he doesn’t optimize his in-person workshops for revenue. He’s always asking what’s in the best interest of the business. That means the bulk of the revenue comes from memberships.

I agree with his advice: “The audience will grow if you put out good content.” And, “I know how easy it is for people to copy our content and even our business model. So that drives a lot of what we do. We want to do things that are hard to copy and that means we can’t cherry-pick what’s easy, because there is a lot of competition in easy.”

Ready to build you own blog that makes money?

I know the list above is full of people making serious money.

Here’s the crazy part.

For every blogger making a million dollars, there are thousands that make enough money to quit their job and work on their blog full time.

The list is too long to keep track of — I wouldn’t be able to put it together.

It is absolutely reasonable to start a blog with the goal of quitting your job and being your own boss. So many people have already done it you’d be walking a well-traveled path at this point.

I also believe that there’s still a ton of opportunity to be made blogging. I see new up-and-coming bloggers every year. It’s still possible to start a blog today and have it support you. I put together a 12-step guide on how to start a blog here. It’ll walk you through the whole process.



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Weekend Favs September 14

Weekend Favs September 14 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • StoryChief – Unify the content creation and distribution process.
  • Outfield – Maintain communication between the office and field reps and gather data on their efforts.
  • ImportDoc – Integrate Google Docs into any website.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape



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Friday, September 13, 2019

ANA announces new measurement division to enable industry standards, accountability

The division aims to deliver measurement-focused products and services to ANA members.

Please visit Marketing Land for the full article.


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Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix

The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.


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The Best Reseller Hosting Plans

Website hosting comes in all different shapes and sizes. Every website in existence needs to be hosted somewhere, so this makes sense.

If you’re a developer or have a web development agency, all of your clients need to have a suitable web hosting service. You can build web hosting costs into your existing client packages with reseller hosting plans.

Reseller hosting is great because the barrier to entry is far less complex than starting your own web hosting company from scratch.

You won’t need to worry about the hardware, resources, or other expensive costs associated with managing servers and hosting facilities. It’s a smart way for developers and agencies to earn some extra money from their existing clients.

What is reseller hosting?

Some of you may not have any experience with reseller hosting. So before we go any further, I want to make sure that we’re on the same page.

In a nutshell, reseller hosting makes it possible for you to sell web hosting to other people.

It’s essentially white label website hosting. You buy the service from a larger hosting company, and then resell that service to your clients.

The reseller focuses on marketing and sales while leaving all of the heavy-lifting to the larger hosting service.

With reseller hosting, you set the hosting prices for your clients. As long as the provider gets their monthly rate, the sky is the limit for what you can charge. Since you’ll be paying wholesale rates to the hosting company, there’s an opportunity for you to make substantial profit margins.

It may sound confusing at first, but it’s really not that complicated. Here’s a simple visual representation of how reseller hosting works.

How Reseller Hosting Plans Work

If you pitch it correctly, your clients will love this option. You become a one-stop-shop for their website. You’re already handling things like development and design, so why not handle the hosting as well?

Who is reseller hosting for?

Reseller hosting is not for everyone. If you’re launching a website from scratch, or you’re just looking for a new web hosting provider, reseller hosting is not for you.

For the most part, reseller hosting is for web developers, web designers, and agencies.

However, if you’re an entrepreneur in the tech space, you might see an opportunity here to earn some extra money as a reseller.

For example, if you own a local computer shop, you could potentially start reselling hosting packages to customers in your community.

Whether you’re a solo developer, large enterprise, or anywhere in-between, reseller hosting is only suitable for you if you’re planning to manage at least 10 websites or more. Anything less than that won’t really be worth your time or effort.

Aside from the additional profits you can make from your current client packages, reseller hosting is a great way to retain your customers for the long term.

If you develop and design a website for someone, they won’t need your services forever. But if you can simultaneously manage their hosting service, then you’ll continue to get recurring income long after the development is complete.

Best reseller hosting providers and plans

Now that you’re ready to proceed with reseller hosting, it’s time to find a service provider and hosting plan that meets your needs.

Reseller hosting plans vary by price, features, and benefits. A local business planning to manage 10 websites won’t need the same plan as an agency managing 100 sites.

With that in mind, I’ve narrowed down the best reseller hosting plans for every scenario. If you want to be a reseller, there’s a plan for you on this list.

HostGator

HostGator is an industry leader in the web hosting space. Like the rest of their web hosting services, HostGator’s reseller options are great. They offer three different reseller plans.

Hostgator Reseller Hosting Plans

As you can see, the price points for all three are within $5 of each other. But you need to understand that this is just a promotional rate for new customers.

The plans renew at $29.95, $41.95, and $59.95, respectively. But you can lock in this introductory rate for your first 36 months.

All reseller plans come with great benefits like:

  • Unlimited domains
  • Free SSL certificate
  • Private name servers
  • Email accounts
  • FTP accounts
  • MySQL accounts

The biggest difference in the packages is the disk space and bandwidth. So the plan you choose will depend on how many sites you plan to manage, and how much traffic and storage those websites need.

Fortunately, HostGator makes it easy for you to scale. If you start with the Aluminum or Copper plan, you can upgrade for free at any time.

All reseller plans come with free WHMCS billing software, which makes it easy for you to manage your clients.

You’ll also get WHM control panel for monitoring your server status, and setting limits for things like disk space and bandwidth for your clients.

If you’re already a reseller and want to switch providers, HostGator offers up to 80% off transfers and registrations.

HostGator guarantees a 99.9% uptime rate. So you won’t have to worry about your clients being upset with the performance of their website.

Another reason why I recommend HostGator for reseller hosting is because of their support.

They offer 24/7 customer service via phone and live chat. Automatic weekly backups and 24/7 server monitoring are standard as well. Plus, you’ll get a 45-day money-back guarantee, which is more than enough time to see if you’re satisfied with your plan.

SiteGround

Siteground Reseller Hosting Plans

SiteGround is another big player in the web hosting industry. So it’s no surprise that they offer excellent reseller hosting plans.

Pricing for the SiteGround reseller program is a bit different from HostGator. They charge you based on how many accounts you’re managing.

You’ll get volume discounts for buying in bulk. So the more accounts you manage, the cheaper it is per account. Here’s how it works.

SiteGround sells “reseller credits.” Each credit is worth one year of hosting for a website.

  • $49 per credit if you buy 1-4 credits
  • $45 per credit if you buy 5-10 credits
  • $42 per credit if you buy 11+ credits

You need to buy a minimum of five credits to get started initially. Credits never expire, so you can use them to add or renew accounts at any time.

Let’s break those costs down even further to give you a better understanding of what you’re paying compared to other reseller plans. If you start with the minimum and buy 5 credits at $45 each, it’s going to cost you $225 per year.

That ends up being $18.75 per month. That’s just $3.75 per client, per month, assuming you have at leave five clients.

Each website hosted on your reseller plan will get 10 GB of disk space, and has the capacity to handle roughly 10,000 monthly visitors.

These specifications make SiteGround a top choice for resellers with clients that don’t have a ton of website traffic. If you’re a small agency and only have a handful of websites to manage, SiteGround’s credit pricing system makes it possible for you to become a reseller.

InMotion Hosting

Unlike other web hosting providers that offer three or four reseller hosting plans, InMotion Hosting has six!

So if you like to have options, it’s safe to say that InMotion has plenty. Here’s a breakdown of what each reseller plan offers.

InMotion Reseller Hosting Plans

The “R” packages are shared hosting plans, and the “VPS” packages are virtual private servers.

Things like disk space, monthly bandwidth, and dedicated IPs increase with each plan. Pricing for the InMotion Hosting reseller plans are as follows:

  • R-1000S — $15.39 per month (renews at $29.99)
  • R-2000S — $21.99 per month (renews at $39.99)
  • R-3000S — $30.24 per month (renews at $57.99)
  • VPS 1000 — $41.64 per month (renews at $54.99)
  • VPS 2000 — $62.84 per month (renews at $94.99)
  • VPS 3000 — $89.94 per month (renews at $164.99)

How does this compare to other hosting providers we’ve reviewed so far? Let’s take a look.

HostGator’s top package offers 140 GB of disk space and 1400 GB of bandwidth. The R-2000S and R-3000S from InMotion would be the closest plans to this. Both of these are at similar price points as well.

The biggest difference is that InMotion doesn’t stop there. Their top VPS plan has 260 GB of disk space and 6 TB of bandwidth per month.

Essentially, this means that InMotion’s reseller plans can handle more clients and more monthly traffic than the other options on our list. They offer beginner reseller plans like the R-1000S, advanced plans like the VPS 3000, and still, have four other plans in-between.

With a VPS reseller plan, you can even manage ecommerce websites. You’ll have root access as well to make custom changes to your server.

InMotion offers free billing software, free cPanel and WHM, free SSD drives, white label services, DDoS and malware protection, and server management features for select packages.

They also have a 90-day money-back guarantee, which is almost unheard of in the web hosting space.

Overall, InMotion Hosting has a reseller plan for everyone. But it’s definitely a top choice for resellers who are managing lots of clients.

A2 Hosting

A2 Hosting has a reputation for speed and reliability. Both of which are crucial in the web hosting industry.

Their reseller choices are great for those of you who want a quality service in a low-to-mid price range. Here’s an overview of A2’s reseller hosting plans.

A2 Reseller Hosting Plans

With plans starting as low as $9.80 per month, A2 Hosting is definitely cost-effective.

However, I would not recommend the Bronze package. It only has 30 GB of storage, which isn’t nearly enough if you’re planning to have more than a few clients. Plus, it’s their only plan that doesn’t come with Free WHMCS, which is crucial for client management.

You can buy the WHMCS add-on for $10 per month, but at that point, you might as well upgrade to a package that includes it for free.

While we’re on the subject, the free WHMCS starter package for the Silver, Gold, and Platinum plans is suitable for up to 250 clients. So you definitely have the opportunity to scale.

At a minimum, I’d recommend starting with the Gold plan. You get double the disk space (compared to Silver) for less than $10 more per month of the renewal rate. For me, that’s a no-brainer.

A2 Hosting is committed to a 99.9% uptime rate. Their servers are up to 20 times faster than their competitors, and they have an amazing customer support system.

GreenGeeks

GreenGeeks isn’t as well known as some of the other hosting providers on our list. They’ve been in business for 11 years, and offer eco-friendly web hosting solutions.

Reseller hosting is a service that they specialize in. GreekGeeks has five different reseller plans, which are all very straightforward.

GreenGeeks Reseller Hosting Plans

Their packages can be purchased in quantities of 10 clients. The more clients you have, the more cost-effective it is per account.

If you fall somewhere in the middle of these tiers or have more than 50 clients, you can purchase additional accounts in bundles of 5.

The discounted pricing for additional accounts is:

  • Reseller 10 — $3.00 per account
  • Reseller 20 — $2.75 per account
  • Reseller 30 — $2.50 per account
  • Reseller 40 — $2.25 per account
  • Reseller 50 — $2.00 per account

For example, if you have the Reseller 50 plan and need to add 13 new accounts, it would cost you an additional $30 per month (you would have to buy 15 more accounts).

All GreenGeeks reseller plans come with great benefits like:

  • Unlimited web space
  • Unlimited bandwidth
  • WHMCS licenses
  • White label services
  • Ecommerce capabilities
  • Free CDN integration
  • Nightly backups
  • 24/7 support

Plus, GreenGeeks uses renewable energy to power their hosting services. So it’s a great option for those of you who are conscious of the environment and want to market green web hosting to your clients.

This reseller service is made with developers in mind. You’ll get multiple PHP versions, MySQL databases, FTP accounts, support for Perl and Python, and access to the latest developer tools like WP-CLI, Git, Drush, and lots more.

All GreekGeeks reseller plans come with a 30-day money-back guarantee. It’s definitely nice to have that assurance to fall back on.

GoDaddy

GoDaddy Reseller Hosting Plans

GoDaddy is best known for its domain registrar services. But they’re also a reputable web hosting provider and have great options for reseller hosting.

They have four reseller plans to choose from.

Enhance

  • Starting at $39.99 per month
  • 2 CPUs
  • 4 GB of RAM
  • 90 GB of storage

Grow

  • Starting at $49.99 per month
  • 3 CPUs
  • 6 GB of RAM
  • 120 GB of storage

Expand

  • Starting at $64.99 per month
  • 4 CPUs
  • 8 GB of RAM
  • 150 GB of storage

Established

  • Starting at $89.99 per month
  • 4 CPUs
  • 16 GB of RAM
  • 240 GB of storage

To get the prices listed above, you need to commit to 36 months. Unlike other hosting providers, GoDaddy doesn’t advertise a more expensive renewal rate when your contract expires. Although they do have a disclaimer stating that renewal rates are subject to change. So I guess we’ll see what happens in three years.

All reseller plans include WHMCS and cPannel for up to 250 accounts. They offer unmetered bandwidth, free SSL certificate, and 24/7 customer support.

In addition to hosting services, you can also sell GoDaddy domains and other third-party products with the reseller plans listed above.

Conclusion

Reseller hosting is a great way for developers, agencies, and entrepreneurs to earn recurring revenue with white label web hosting.

There are so many different reseller hosting providers and plans available on the market today. Rather than sifting through all of those options on your own, I took the time to research and identify the best choices.

So which reseller hosting plan is the best? It depends on what you’re looking for. He’s a quick summary of the plans above:

  • HostGator — Best cost-effective reseller plans.
  • SiteGround — Best for managing small sites with less than 10,000 visitors per month.
  • InMotion Hosting — Best VPS plans for managing ecommerce sites.
  • A2 Hosting — Best for scaling small-to-medium-sized client lists.
  • GreenGeeks — Best for developers who prioritize eco-friendly hosting.
  • GoDaddy — Best for reselling more than just web hosting.

If I was forced to pick a best overall reseller hosting plan from this list, it would probably be InMotion Hosting. Their VPS plans really give you the opportunity to scale a larger client list with high volumes of monthly traffic.

But with that said, not everyone is looking to pay a premium price for top-of-line features.

That’s why I made sure to include a reseller hosting plan for as many different scenarios as possible in this guide. I’m confident you’ll find what you’re looking for on my list.



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