Sunday, July 12, 2020

Change Your World by Changing Your Words

Welcome to Episode 24 of On the Fly, our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. 

“If you change your words, you could very easily change your world,” says Phil Jones. Phil is a bestselling author, speaker, and sales expert. He joins us this week with an important reminder about the power of words and the art of conversation. Your customers will have a lot of questions for you right now. Be prepared for them, says Phil. Also, come up with questions to ask them to gain further clarification so you can further help them. Stay in control of the conversation. t

Watch full video:  

Visit OnTheFly.Expert to see all the episodes OnTheFly.Expert

 

 

Learn more about the power of words with “Emotion and Empathy: The Storytelling Keys to Content Marketing.”



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Friday, July 10, 2020

How to Use Feedback to Succeed

How to Use Feedback to Succeed written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Steven Herz

Steven HerzIn this episode of the Duct Tape Marketing Podcast, I interview Steven Herz, President of The Montag Group, a sports and entertainment talent and marketing consultancy. He is also a career advisor to CEOs, lawyers, entrepreneurs, and young professionals. Prior to joining TMG, Steven was the President and Founding Partner of IF Management, an industry leader whose broadcasting division became one of the largest in the space, representing over 200 television and radio personalities. The agency represents some of the biggest names in sports and news media, including NBC Sports Mike Tirico, ESPN’s Scott Van Pelt and Dan Shulman, and CNN Chief International Correspondent Clarissa Ward.

Steven’s book Don’t Take YES for an Answer, is a self-empowerment guide to achieving your fullest professional and personal potential. Don’t Take YES for an Answer explains why excessive positive feedback limits personal and professional growth and then teaches you how to embrace hard truths and critical feedback to escape mediocrity and break away from the pack.

Questions I ask Steven Herz:

  • Why are you suggesting don’t take yes?
  • Do people want to hear negative feedback?
  • What is missing, why aren’t we giving feedback?
  • How do you filter the feedback that is qualified?
  • How does authority play a role in not taking yes for an answer?

What you’ll learn if you give a listen:

  • Why no one knows they are failing
  • How the bumper sticker no judgment became the norm
  • What type of feedback you should be looking for and who you should be listening to
  • How vulnerability can benefit you in your success

More about Steven Herz:

Like this show? Click on over and give us a review on iTunes, please!

Site domainsThis episode of the Duct Tape Marketing Podcast is brought to you by .site.

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In fact, I got myself www.selfreliance.site where I talk about my book ‘The Self Reliant Entrepreneur’ and share content to help people become self-reliant in their entrepreneurial journey.

You too can get your very own .site domain for as low as $1.99. Visit www.get.site. Search for your unique .site domain and use code ‘selfreliance’ to get 50% off on your domain purchase.



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How Digital Marketers Can Handle Change During a Crisis

During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following the steps below can help you identify and implement changes in order to offer your customers some stability and inform them on how your brand can help during a difficult situation. Find out what several successful businesses did and what you can learn from their examples.

Lean on your third-party consultants and marketing technologies

Marketers should already possess the tools needed to stay nimble and current in their communication with their customers. Leaning on your existing consultants and third-party marketing technologies can help you navigate this change. Think about leveraging your A/B testing platform as a CMS (content management system) to:

  • Quickly update company? messaging,

  • Rearrange site content,

  • Target specific segments of visitors,

  • Stay in compliance with local ordinances,

  • And provide site visitors with peace of mind and much more.

Update necessary messaging immediately

Act swiftly and get necessary messaging live as soon as possible. During the initial stages of the COVID-19 pandemic, many industries faced immediate changes to their operations, procedures, and policies. It is imperative that change is well-articulated to your site visitors.

Listen to analytics and launch monitoring or insights campaigns

It is crucial to keep a close eye on site visitor behavior throughout the full lifecycle of the pandemic. Tracking trends can help you gain a better understanding of how conversion has shifted during this time and your audience sentiment. This will help position you to navigate the current climate and work towards the future. Another way to do this is to utilize your existing A/B testing platform to run monitoring campaigns to glean insights into specific visitor segments. This will assist in identifying over and underperforming segments of visitors, so that you can better target and personalize content as it pertains to an evolving situation. For example, during COVID-19, it can be helpful to filter reports by date ranges that correspond with different phases of the virus. You may see visitor sentiments shift between lockdown and reopening.

Create resources to address questions and concerns

With many call centers at capacity or unable to respond to customers’ inquiries, adding helpful resources to your site can help relieve strain on customer support departments and increase transparency with visitors. Think about adding a FAQ page dedicated to changes in procedure specifically stemming from the crisis you are facing or incorporating new content into existing FAQ pages or resources. This is a great way to promote the positive changes you have made to your procedures or to highlight a recent corporate social responsibility initiative that your business took in response to the crisis.

During COVID-19, many companies provided links and resources to CDC guidelines to eliminate questions around why certain types of change is required. For example, most airlines added a link to a CDC article supporting their new mask-wearing requirement to help educate visitors about why this change is necessary.

Continue communication and A/B testing

It is critical that companies continue to engage with their customers, even those in industries that have been hit hard. Businesses that went radio silent will not be top of mind when the crisis abates, and customers are ready to re-engage. Instead, consider a steady stream of relevant information, inspiration, or appropriate promotions. It can also be very beneficial to continue with A/B testing. Even if the campaign roadmap you had in mind likely no longer makes sense, look to test messaging or other changes that could improve the visitor experience in the current climate.

For example, many retailers who previously did not offer free shipping are now doing so during the COVID-19 crisis. Testing which "Free Shipping" messaging resonates best with your audience could prove to be an easy "win". Or with travel clients, a fine line might exist between providing just the right amount of reassurance messaging and putting too much information in the reservation booking funnel. Having too much reassurance messaging might hurt the chances of converting even the most carefree traveler just as easily as a funnel with no reassurance messaging could cause a more cautious traveler to think twice before converting. That threshold can be determined by running an A/B or multivariate test.

Pivot and think outside the box

Rethink products or services that don’t really make sense during a crisis. Can these products or services be rebranded or changed to be made relevant to the current sentiment among visitors?  

During the current pandemic, we saw hotel chains offer up hotel rooms to those in need, some retailers moved from a buy-one-get-one model to a buy-one-give-one model, and food deliveries have switched  to contactless delivery.  Put yourself in the customer’s shoes and see if your current offerings make sense.  If they don’t, see if they can be made more relevant or if they should be abandoned altogether. 

Move forward and plan ahead

Look beyond the current forecast of these trying times and start thinking about creating a strategic roadmap for the next three, six, or twelve months.  Conduct market research, look at current and projected trends, and work with existing business objectives to create a testing and personalization roadmap to aid in the recovery. With shifting visitor behaviors, it is critically important to be able to test which changes resonate with which segments of visitors. 

                                                                                                                                                           

Want to learn more about how the Oracle Maxymiser Consulting team can take your optimization program to new heights?  The Oracle Maxymiser Consulting team is made up of passionate strategists, designers, developers, quality assurance professionals, trainers, analysts, and platform experts. We’re excited to understand your business needs and work with you to drive ROI.

Contact us here or find out more information about Oracle Maxymiser at our home on the web.

 



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What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers’ most vexing challenges.

Please visit Marketing Land for the full article.


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How Digital Marketers Can Handle Change During a Crisis

During a crisis, marketers must adjust and adapt their marketing strategies to better serve their customers in a dynamic time. Following the steps below can help you identify and implement changes in order to offer your customers some stability and inform them on how your brand can help during a difficult situation. Find out what several successful businesses did and what you can learn from their examples.

Lean on your third-party consultants and marketing technologies

Marketers should already possess the tools needed to stay nimble and current in their communication with their customers. Leaning on your existing consultants and third-party marketing technologies can help you navigate this change. Think about leveraging your A/B testing platform as a CMS (content management system) to:

  • Quickly update company? messaging,

  • Rearrange site content,

  • Target specific segments of visitors,

  • Stay in compliance with local ordinances,

  • And provide site visitors with peace of mind and much more.

Update necessary messaging immediately

Act swiftly and get necessary messaging live as soon as possible. During the initial stages of the COVID-19 pandemic, many industries faced immediate changes to their operations, procedures, and policies. It is imperative that change is well-articulated to your site visitors.

Listen to analytics and launch monitoring or insights campaigns

It is crucial to keep a close eye on site visitor behavior throughout the full lifecycle of the pandemic. Tracking trends can help you gain a better understanding of how conversion has shifted during this time and your audience sentiment. This will help position you to navigate the current climate and work towards the future. Another way to do this is to utilize your existing A/B testing platform to run monitoring campaigns to glean insights into specific visitor segments. This will assist in identifying over and underperforming segments of visitors, so that you can better target and personalize content as it pertains to an evolving situation. For example, during COVID-19, it can be helpful to filter reports by date ranges that correspond with different phases of the virus. You may see visitor sentiments shift between lockdown and reopening.

Create resources to address questions and concerns

With many call centers at capacity or unable to respond to customers’ inquiries, adding helpful resources to your site can help relieve strain on customer support departments and increase transparency with visitors. Think about adding a FAQ page dedicated to changes in procedure specifically stemming from the crisis you are facing or incorporating new content into existing FAQ pages or resources. This is a great way to promote the positive changes you have made to your procedures or to highlight a recent corporate social responsibility initiative that your business took in response to the crisis.

During COVID-19, many companies provided links and resources to CDC guidelines to eliminate questions around why certain types of change is required. For example, most airlines added a link to a CDC article supporting their new mask-wearing requirement to help educate visitors about why this change is necessary.

Continue communication and A/B testing

It is critical that companies continue to engage with their customers, even those in industries that have been hit hard. Businesses that went radio silent will not be top of mind when the crisis abates, and customers are ready to re-engage. Instead, consider a steady stream of relevant information, inspiration, or appropriate promotions. It can also be very beneficial to continue with A/B testing. Even if the campaign roadmap you had in mind likely no longer makes sense, look to test messaging or other changes that could improve the visitor experience in the current climate.

For example, many retailers who previously did not offer free shipping are now doing so during the COVID-19 crisis. Testing which "Free Shipping" messaging resonates best with your audience could prove to be an easy "win". Or with travel clients, a fine line might exist between providing just the right amount of reassurance messaging and putting too much information in the reservation booking funnel. Having too much reassurance messaging might hurt the chances of converting even the most carefree traveler just as easily as a funnel with no reassurance messaging could cause a more cautious traveler to think twice before converting. That threshold can be determined by running an A/B or multivariate test.

Pivot and think outside the box

Rethink products or services that don’t really make sense during a crisis. Can these products or services be rebranded or changed to be made relevant to the current sentiment among visitors?  

During the current pandemic, we saw hotel chains offer up hotel rooms to those in need, some retailers moved from a buy-one-get-one model to a buy-one-give-one model, and food deliveries have switched  to contactless delivery.  Put yourself in the customer’s shoes and see if your current offerings make sense.  If they don’t, see if they can be made more relevant or if they should be abandoned altogether. 

Move forward and plan ahead

Look beyond the current forecast of these trying times and start thinking about creating a strategic roadmap for the next three, six, or twelve months.  Conduct market research, look at current and projected trends, and work with existing business objectives to create a testing and personalization roadmap to aid in the recovery. With shifting visitor behaviors, it is critically important to be able to test which changes resonate with which segments of visitors. 

                                                                                                                                                           

Want to learn more about how the Oracle Maxymiser Consulting team can take your optimization program to new heights?  The Oracle Maxymiser Consulting team is made up of passionate strategists, designers, developers, quality assurance professionals, trainers, analysts, and platform experts. We’re excited to understand your business needs and work with you to drive ROI.

Contact us here or find out more information about Oracle Maxymiser at our home on the web.

 



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How technology is changing what it means to be an effective marketer

Tools and tech to help improve analysis, decision making, and strategic planning.

Please visit Marketing Land for the full article.


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The Best Medical Billing Services

The best medical billing service depends on your facilities specific needs.

And when it’s done right, it’s something that your patients and you rarely have to think of aside from copay. When it’s done wrong and it can be a costly nightmare of wasting time and resources for everyone involved.

Caring for patients’ health is the top priority, of course, but multiple other items are important. After all, if you cannot turn a profit, you won’t be able to properly care for patients very long. Keeping on top of your billing process is the key to keeping the profits growing and the lights on at the office.

Compare Quotes From The Best Medical Billing Services

Get matched up with a medical billing service that fits your specific needs.

>> Compare Quotes

 

For quite a few practices, in-house billing is a serious chore. Instead, practices may consider outsourcing this key aspect of running a medical practice to one of the best medical billing services, or revenue cycle management (RCM) services.

The 8 Best Medical Billing Services

Medical billing involves submitting claims to health insurance companies for the care you’ve provided to patients. In modern health care, insurance payments are the key to maintaining a financially viable medical practice.

A medical billing service will file the insurance claims in a timely manner with the proper coding. By following the submission rules the insurer has, the chances increase of receiving a timely payment, giving your practice the cash flow it needs to operate.

These services often will handle the billing process with patients. After the insurance company pays its portion of the bill, the RCM may offer a service where it bills the patient for the remaining balance.

The best medical billing services also will help you avoid making mistakes in insurance claims and bill submission that could force you to forfeit revenue because of poor recordkeeping. Here are the eight best medical billing services we have found.

AdvancedMD

• Works with all types of practices
• Very high first pass success rate
• Works with denied claims
• Checks claims for coding errors
Compare Quotes

For medical practices that want the highest possible success with insurance claims on the first pass, AdvancedMD is a strong performer. It guarantees it will deliver one of the highest percentages of success on initial claims submission in the industry at 95%, and it claims to exceed that number under real world conditions.

AdvancedMD has an EMR system that you can use too, which helps with billing accuracy. However, the service does not initially code the claims, so you’ll have to do this part in-house.

Pros

  • Extremely high first pass success rate
  • Will search your claims for coding errors
  • Works with denied claims for you
  • Works with all sizes and types of practices

Cons

  • Does not do the initial coding, so you’ll need an in-house certified coder
  • Has some extra fees

AthenaCollector

• Extremely easy to use
• Works with your team
• 90-day minimum contract
• Great low prices
Compare Quotes

When you want your staff to handle the majority of the billing process with a bit of guidance from a service, AthenaCollector is a good choice. This is primarily an automated medical billing service that attempts to catch errors that your staff may make during the billing process.

It is easy to use, and training requirements don’t take a long time, so you can be up and running quickly.

Because AthenaCollector only has a 90-day minimum contract, you can try this RCM service to see if it fits your needs without a major commitment.

Pros

  • Extremely easy to use
  • Designed to help your in-house service
  • Shorter than average minimum contract length
  • Price point is a bit below average

Cons

  • Not made for those who want a complete third-party billing service
  • First pass success rate in claims is a bit lower than others

CareCloud

• Strong matching EMR system
• 1 year minimum contract
• Multiple plans
• Competitive pricing
Compare Quotes

One of CareCloud’s biggest advantages versus other RCMs is its ability to tailor its pricing tiers to match the way your practice works. Rather than a one-size-fits-all billing, CareCloud adjusts its billing based on the complexity and frequency of your claims.

With CareCloud, you’ll receive a below average percentage cost, based on your monthly billing amount, but you will have to pay some hefty startup fees.

If you want to match your EMR software with your biller, CareCloud offers a strong EMR system.

Pros

  • Multiple pricing tiers with competitive overall pricing
  • Has a strong matching EMR system
  • Offers a minimum contract length of one year
  • Excellent coding results

Cons

  • Startup fees are high for new clients
  • Requires a minimum monthly guarantee

Cerner

• Great for large practices
• Multiple advanced features
• Patient account collection services
• Handles all aspects of billing
Compare Quotes

For those medical practices that have complex billing needs, the Cerner billing service is able to handle these requirements. However, with the advanced features comes some challenges in training, so don’t expect to be up and running quickly with this biller.

Cerner will handle the entirety of the billing process from start to finish, including resubmissions of denied claims and account collections from patients. Cerner is best for larger practices.

Pros

  • Multiple advanced features for large practices
  • Handles all aspects of billing
  • Will manage patient account collections for you
  • Once you figure out how to use it efficiently, this is an impressive service

Cons

  • Higher than average pricing
  • Training process is long and involved
  • Customer service has hit and miss results

CureMD

• Geared toward small practices
• High first pass success rate
• No minimum contract
• Low startup costs
Compare Quotes

Small practices that want to start using a medical billing service without shelling out a significant upfront investment will appreciate CureMD.

This service has a first pass success rate for claims at up to 98%, which is one of the highest in the industry. It handles all aspects of the billing and claims process, including generating codes, so it’s a full service option.

CureMD excels at generating helpful reports too.

Pros

  • Low initial price for basic service
  • Geared toward small practices
  • No minimum contract requirement
  • Very high first pass success rate on claims

Cons

  • Has multiple add-on fees, depending on the level of service you need
  • Will not support some uncommon specialty areas

DrChrono

• Full service plans
• No minimum monthly guarantee
• Start to finish claim submission
• High percentage of success
Compare Quotes

For smaller than average sized medical practices, a full service system that encompasses EMR, practice management, and billing services may be the best option, which is what DrChrono offers. (You cannot be a DrChrono customer for medical billing services unless you also use its EMR software package.)

DrChrono claims a first pass success rate on insurance claims of up to 97%, which is extremely strong. This billing service delivers full service to its clients, regardless of size, including generating the codes for you.

Pros

  • Geared toward both general practices and specialty providers
  • Works with small practices with no minimum monthly guarantee
  • Will handle the claims submission process from start to finish
  • Offers a high percentage of success on first pass of insurance claims

Cons

  • Must be a DrChrono EMR software client
  • May not work as well for larger practices

Human Medical

• Best for smaller practices
• Highly flexible plans
• Personalized & customized service
• Great customer service
Compare Quotes

When you want a highly personalized and customized service from a medical biller, Human Medical is an excellent choice. It is not a large company, but its customer service is strong. It is willing to work with its clients to come up with the best solution.

Human Medical does not offer other types of software, so it’s a nice choice for practices that already have EMR and practice management software in place and do not want to change vendors.

Its percentage charges are higher than average, so you will pay a bit extra for the flexibility you receive.

Pros

  • Highly flexible service
  • Handles all aspects of the claim generation process, including coding
  • Great for smaller practices
  • Very good customer service

Cons

  • Has no EMR or practice management software option
  • Percentage fees are a bit higher than average

Kareo

• Flexible service plans
• Works with resubmissions
• Training options
• Competitive pricing
Compare Quotes

If you are a customer of the Kareo EMR and practice management software, you’ll receive an excellent price on the Kareo medical billing service.

Kareo gives you flexibility in how you use its billing services, as it can handle the entire billing process from start to finish, or it can handle any single segment of the billing service. It also handles resubmissions as required.

You will have to pay a setup fee and a monthly minimum with Kareo, but these amounts are reasonable versus some others.

Pros

  • Competitive pricing
  • Handles all aspects of medical billing, if desired
  • Works with resubmissions
  • Nice level of training options

Cons

  • Must use Kareo’s EMR and practice management software
  • Some questions about its customer service reliability

How to Choose The Best Medical Billing Service For You

Finding just the right medical billing service to meet your needs requires completing a bit of homework on your part. Think about which RCM services are most important for your practice (and in which areas you need the most help), and find a service that has the strengths in those areas.

Price

Cost is a significant differentiator among RCM services. As a start, the majority of medical billing services will charge you a percentage of the revenue they run through the billing process. Around 6% is average, but some RCMs charge as much as 9% or 10%.

Unfortunately, you cannot consider price alone when comparing the best medical billing services. You also need to fully understand how the biller calculates the percentage. In addition to the amount of the insurance claims the RCM runs for you, the amount on which the RCM bases the percentage also may include:

  • Any clearinghouse fees you pay
  • Any copays you collect before the appointment

The RCM may charge you additional fees for extra features, such as the total number of claims you file per month and the number of different insurers you use. Be certain you fully understand the service’s fee structure before signing any contract.

The RCM also may have a minimum amount it will charge you each month. If you are a small practice that doesn’t generate enough claims to reach this minimum amount, it will end up costing you quite a bit more than a straight percentage vendor.

Contract

The medical billing service likely will want you to agree to some sort of contract length before it takes on your practice as a client. This is a common occurrence among RCMs.

A minimum contract length will be one year, but you often find billers that want you to sign up for a two- or three-year contract. Some even use five-year contracts. You can try to negotiate shorter contract periods, but success rates are hit and miss.

The good news with a contract is you will know what your costs will be for the length of the contract, as the biller shouldn’t change the billing rate on a whim during the contract period.

Pay attention to any fees and penalties you must pay if you want to cancel the contract early. Should the medical billing service fail to meet the guidelines for performance spelled out in the contract, make sure the contract allows you to cancel the service without penalty.

Guarantees on Coding

If you find a low priced medical billing service, it may be because the service expects you to take care of the initial coding on insurance claims. Using proper coding is a significant part of filing insurance claims properly, and incorrect coding leads to rejected claims. You’ll want a medical billing service that is able to achieve successful claim submissions at a high percentage the first time, which reduces delays in receiving payments.

If your practice struggles with making coding errors, you may want to find a medical billing service that handles all of the coding for you. Be certain that the service hires only certified coders, ensuring you receive the most accurate possible results. The service needs to be able to handle the ICD-10 coding system, which most can. (And it should have plans in place for how it will migrate to ICD-11 after this system’s adoption in the near future.)

If you have someone on staff who has success with generating insurance coding, you probably can save some money with a medical billing service by generating the codes yourself.

Managing Denials

When selecting the best medical billing service, figure out how the RCM handles claims that the insurance company denies. Will the billing service fix and resubmit any denied claims?

Some services will not resubmit a claim if the mistake occurred on your end, not without charging you an additional fee. Others will fix everything as part of your base price, regardless of where the mistake originated.

Working With Specialties

If you engage in an area of specialty at your practice, your insurance coding can be a challenge. Before picking a medical billing service, make sure it has the ability to handle your specialty needs, especially if they generate some uncommon insurance billing codes.

Working With Your Software System

For the smoothest possible integration of your billing needs, look for an RCM that is able to connect with your EMR system. If the medical billing service can pull the necessary data directly from your system, this will reduce errors in submitting claims.

Some medical billing services have their own EMR and practice management systems. If you match the biller to the software you’re already using, it can deliver the maximum efficiency for your medical practice. In fact, some billers only will accept you as a client if you use the biller’s EMR and practice management software.

Additionally, the service also may be able to generate reports about the way your medical practice is operating, passing them directly into your practice management software. This helps you see which areas of your billing process may be hindering your practice’s growth and bottom line financials.

Working With Patients

Some medical billing services will be able to handle all aspects of billing, including working with patients on their accounts.

The service may take a variety of items off your plate, including:

  • Sending statements directly to patients
  • Monitoring the progress of patients making payments on a balance
  • Working out a payment plan
  • Turning over unpaid accounts to collections
  • Operating a patient portal where patients can make payments on account balances

Understand that some medical billing services will charge you extra for these patient management options, while others include them in the monthly percentage fee you pay.

Privacy Guarantees

It is vital that any medical billing service is able to follow all HIPAA rules and guidelines. As the service will be handling sensitive patient data, it must have a process in place to guarantee the safety of the information.

If you are working with an American-based company, you’ll have a better chance of receiving HIPAA compliance than if you’re using a foreign-based company.

Customer Support

Make sure the medical billing service you select allows you to contact it using the method you prefer, whether that is via email, telephone, or live messaging.

Some services offer customer support 24 hours a day and seven days a week, while others only offer support during normal business hours.

Summary: Putting a Medical Billing Service to Work for You

Some medical practices choose to handle medical billing and insurance claims with in-house personnel. If you have the budget to hire insurance coders who know how to handle the medical billing process, this choice may work nicely for you.

However, doing medical billing properly does take significant time. You may not have the staff available to handle this key task. The best medical billing services will give you excellent and reliable results. These services keep you on track with your revenue stream. If you try to perform medical billing in-house and you fall behind, it can be almost impossible to catch up again, which will cost you cash flow.

Certainly, medical billing services have an expense associated with them. You may end up paying more for RCM services than what you’d pay someone in-house to handle the work. But the extra expense may be worth the peace of mind a billing service gives you, as well as the steady flow of successful insurance claims.

Compare Quotes From The Best Medical Billing Services

Get matched up with a medical billing service that fits your specific needs.

>> Compare Quotes


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The Best HR Software

Want to jump straight to the answer? The best HR software for most people is Gusto or BambooHR.

The best HR software provides employee self-service tools so people can access crucial information from anywhere.

When HR solutions were first released, it was typically licensed as on-premise software. But today, cloud-based technology has made it much easier for businesses to attain and use HR tools to streamline their processes.

Whether you’re a first-time buyer or looking to switch from your existing HR solution, you’ve come to the right place. I’ll help you find the best HR software for your business.

The Top 7 Best HR Software

After researching dozens of HR solutions on the market today, I’ve narrowed down the top seven that you should consider. Continue below to learn more about the features, benefits, prices, use cases, and potential drawbacks of each one on the list.

#1 – Gusto — Best HR Software For Small Business Payroll

• Trusted by 100k+ businesses
• Payroll and benefits
• Manage compliance
• Month-to-month pricing
Get started today

Gusto is best known for its online payroll services. But the platform also has additional HR features, making it perfect for startups and small businesses.

More than 100,000 small businesses trust Gusto for payroll and HR.

The platform is super easy to use. Business owners who are managing payroll and HR on their own without a dedicated department can still navigate through Gusto with ease.

Gusto automatically calculates and files local, state, and federal taxes. It seamlessly integrates with tools like Quickbooks, Xero, Clover, TSheets, and more.

In addition to payroll, you can use Gusto to manage small group health insurance. There are more than 3,500 medical, dental, and vision plans available through Gusto’s licensed advisors. Other employee benefits options available on Gusto include 401(k) retirement, 529 savings, workers’ compensation, HSA, life and disability, commuter benefits, and more.

Use Gusto to manage compliance for things like HIPAA, COBA, Department of Labor, IRS, ACA, and ERISA.

Here’s a quick overview of Gusto pricing:

  • Core — $19 per month + $6 per person
  • Complete — $39 per month + $12 per person
  • Concierge — $149 per month + $12 per person

Gusto also has a free plan for businesses that haven’t hired W-2 employees. You can use Gusto to pay 1099 contractors for just $6 per month per person.

All Gusto pricing is month-to-month, so you can can cancel at any time without a long-term commitment. Get started here.

#2 – BambooHR — Best Human Resources Management System (HRMS)

• For small and medium businesses
• 1.56+ million active employees
• Great mobile app
• 7 day free trial
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For businesses seeking a complete HRMS solution, BambooHR will be a top choice for you to consider. This software is trusted by more than 17,000 companies and has 1.56+ million active employee users.

As a human resources management system, the primary focus of BambooHR is on the people within your business. The software specializes in hiring, onboarding, compensation, and company culture.

Designed for small and medium businesses, the solution makes it easy for business owners and HR departments to collect, maintain, and analyze data about their employees. This information will ultimately help the way you hire new talent and create a culture that empowers your team.

Bamboo HR

Some of the top features offered by BambooHR software include:

  • Employee records
  • Benefit tracking
  • Time off management
  • Company calendar
  • Onboarding and offboarding
  • Applicant tracking system (ATS)
  • Training
  • Company branding
  • Advanced HR reporting
  • Tailored workflows and approvals

BambooHR also has an exceptional mobile app that’s ideal for employees and HR administrators alike. You can purchase add-ons for things like performance management and time tracking.

Pricing for BambooHR is not available online. You’ll need to contact their sales team to get a quote.

Unfortunately, payroll isn’t available for this software. So you’ll need to run your payroll elsewhere. Check out our guide of the best online payroll services for some guidance in that department.

Try BambooHR free for seven days.

#3 – Sage Business Cloud People — Best For Multinational Organizations

• Made for mid-sized businesses
• Supports international employees
• Local and national compliance
• Easy to scale
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Sage offers a wide range of products for businesses across all different shapes, sizes, and industries. From accounting tools to management and more, this is probably an organization that you’re familiar with.

With that said, Sage Business Cloud People is an ultra-specific HR solution. It’s designed for medium businesses with a global presence.

Managing HR when you have employees in different locations across the globe can be quite challenging. But Sage makes this easy by helping you create a single global policy for your entire organization while remaining compliant with all local and national regulations.

The platform is ideal for businesses with 200 to 5,000 employees. Small businesses should look elsewhere for HR needs.

Sage is robust enough to scale with your medium-sized company as it grows. It has everything you need to attract, maintain, and manage your workforce at a global level.

Compared to other HR services on the market today, the setup for Sage Business Cloud People is a bit complex. They advertise as offering “rapid implementation,” but if you read the fine print, it says you can go live in as little as 90 days.

Three months is a long time to get set up. So if your HR needs are time-sensitive, this platform probably isn’t for you.

Pricing for Sage Business Cloud People is not available online. Contact their sales team to book a free demo.

#4 – Zenefits — Best All-In-One Human Resources Software

• All-in-one HR solution
• Starting at $8 per month
• Free payroll for one year
• 14 day free trial
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Zenefits is our top overall recommendation for the best all-in-one human resources software. It’s trusted by 11,000+ businesses and used by more than 400,000 employees.

As an all-in-one HR solution, Zenefits provides features for compensation packages, employee onboarding, PTO management and requests, employee management, and more.

Zenefits has built-in compliance features and safeguards in place to help you prevent accidental mistakes. The software automates the majority of compliance tasks and government filings as well.

With Zenefits, you’ll be able to increase employee productivity throughout your organization. Your staff can use Zenefits for things like self onboarding, choosing benefits, and signing documents.

Here’s a quick overview of the plans and pricing for Zenefits:

As you can see, these rates are very affordable. Depending on the size of your organization and the needs of your HR department, there’s a plan for everyone.

Payroll is not included in any of the base plans, but you can add it on for $6 per employee.

For a limited time, Zenefits is offering one free year of payroll to help small and midsize businesses during the COVID-19 pandemic. There are some restrictions; for example, you must sign up for an annual HR subscription plan.

Try Zenefits free for 14 days.

#5 – Namely — Best HR Software for Mid-Sized Companies

• Made for mid-sized businesses
• Easy to scale
• Built-in payroll processing
• Lots of integrations
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Namely is a full-service HR solution for mid-sized organizations.

It’s trusted by 1,400+ businesses, so it’s not quite as popular as some of the other options on our list. But don’t let that number fool you. Namely’s HR solution has everything you need to manage a mid-sized HR department at scale.

With Namely, you’ll benefit from core features like:

  • Employee management
  • Onboarding
  • Talent management
  • Benefits administration
  • Payroll
  • HR compliance
  • Analytics
  • Recruiting
  • Time and attendance
  • Benchmarking

The software processes over $10 billion in payroll each year, so it’s great to have that feature built-in.

You’ll have access to live HR advisers, a learning management system, a living handbook, and OSHA logs to manage your HR compliance. Namely has enhanced services for things like benefits consulting as well.

The software is easy to use, and employees love it. Accessing pay stubs and requesting time off is just a few clicks away from the web portal or mobile app.

On average, HR departments save 11 hours per week by switching to Namely. Imagine how much more productive you could be with an extra 572 hours per year to spare.

Namely integrates with third-party tools for things like applicant tracking, e-sign, time and attendance systems, background checks, international payroll, and more. If you’re using already using a tool and can’t find it on the pre-built list of integrations, you can build your own through the secure Namely API.

Pricing for Namely HR is not available online. You’ll need to request a free demo and quote.

#6 – SAP SuccessFactors — Best HCM Software Suite

• Ideal for SMEs
• All-in-one product suite
• HR analytics
• Workforce management tools
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SAP SuccessFactors specializes in HR software for HCM (human capital management). They put a unique twist on HCM and HRMS with the SAP SuccessFactors HXM suite.

If you’re not familiar with the acronym HXM, it’s probably because it isn’t an industry term. SAP coined the phrase “Human Experience Management” for this product suite.

This cloud-based human resources software is segmented into four different categories of products:

  • Employee experience management
  • Core HR and payroll
  • Talent Management
  • HR analytics and workforce management

As you can see, the product suite covers everything your HR department could possibly need.

The platform is robust and feature-rich, but it’s likely overkill for most small businesses. I’d recommend SAP SuccessFactors to larger organizations and SMEs. A small and mid-sized enterprise would benefit more from some of the advanced features offered in this product suite, especially in terms of analytics and workforce management.

Pricing for SAP SuccessFactors is not available online. You’ll need to contact the customer service team via phone, email, or live chat to get more information.

#7 – People HR — Best For Applicant Tracking and Recruitment

• Applicant tracking system
• Starts at $5 per month
• Secure top-level talent
• Essential HR features
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The People HR software is best known for its applicant tracking and talent recruitment features. But it also has a wide range of human resources essentials that you can benefit from. This UK-based company provides HR services to companies throughout the world.

In terms of the HR essentials, People HR provides features for:

  • Automating repetitive HR tasks
  • Centralized employee information hub
  • Vacation planning and absence management
  • Timesheets and time recording
  • Expense reporting and approvals

Payroll is not built-in to People HR, but the software integrates with ADP, Sage Payroll, Ceridian, and Activpayroll.

The ATS (applicant tracking system) is the feature that really makes People HR shine. It allows you to easily attract, identify, and secure top-level talent. Publish open positions, screen for talent, manage your shortlist, and send an offer directly through the platform.

Here’s a quick overview of the plans and price points for People HR:

  • Team — $5 per employee per month
  • Professional — $6 per employee per month
  • Enterprise — $8 per employee per month
  • Elite — $10 per employee per month

As you can see, the rates are extremely affordable, even for smaller organizations. Although it’s worth noting that the recruitment and applicant tracking features aren’t available in the Team or Professional plans. You’ll need to upgrade to Enterprise or Elite to access those features.

Try it for free; no credit card required.

What is HR software?

Human resources software helps businesses of all sizes manage various aspects of HR processes. From employee onboarding to payroll, benefits, training, and more, HR software makes everything easier for your HR staff and employees alike by giving you the tools you need.

Without HR software, organizations face a bottleneck in the HR department. The only way for employees to access information is by calling HR, sending an email, or physically visiting the HR office.

These scenarios aren’t realistic for the modern workforce, especially with so many people working remotely or in the field.

How to Find the Best HR Software For Your Business

With so many HR solutions on the market today, finding the best option for your business can feel like a daunting task.

Fortunately, I’ll explain what factors and elements you need to take into consideration as you’re evaluating prospective solutions. This is the methodology that we used to pick the winners on our list.

Business Size

The first way to narrow your options down is by the number of employees you have. Startups and small businesses with 20 employees won’t have the same needs as a company with 200 or 2,000 employees.

Startups and small businesses should look to solutions like Zenefits or Gusto. Namely and SAP SuccessFactors are better for medium businesses.

It’s important to make sure that your HR software can scale with you as your company grows.

HR Needs

What exactly do you need HR software for?

My needs might not be the same as yours. Not all software provides every single HR capability. So you need to identify the main reason why you’re seeking HR software.

For example, you won’t find payroll on the feature list for the majority of software on our list. In most cases, you’ll have to pay extra to get payroll on the few platforms that do offer it.

Other solutions address specific needs, like human capital management (HCM), applicant tracking systems (ATS), and human resources management system (HRMS). Some providers address ultra-specific needs, such as HR software for managing international employees.

Additional Features

In addition to your core needs, you should look to see what other additional features are offered by the software you’re evaluating.

Mobile apps and employee self-service tools are nice to have. Time tracking, time-off management, onboarding tools, and dozens of other features won’t necessarily fall into the “core HR” feature list. But they’re still great to have if you’re trying to optimize your HR department.

Just don’t let a long list of additional features distract from your primary HR needs.

Price

Most HR software is billed on a monthly basis per employee. These rates can start as low as $5 per employee per month.

Some platforms charge a base rate for your core plan, and then charge a per employee rate on top of it. Other software has different per employee rates based on the features available in the plan you select.

Not every HR solution has transparent pricing available online. In some cases, you’ll have to contact the sales team to request a quote and demo. Always test out the software with a free trial when its available before you commit to anything long term.

Conclusion

What’s the best HR software on the market today? Generally speaking, there is no “best for everyone” solution.

If your priority is small business payroll, choose Gusto. For a complete HRMS, try BambooHR or Zenefits.  Mid-sized organizations should learn towards solutions like Namely. People HR is our top recommendation for applicant tracking and recruitment.

Check out SAP SuccessFactors for an HCM product suite. For mid-sized organizations with international employees, we recommend Sage Business Cloud People.

Regardless of your business size, industry, or HR needs, you can find what you’re looking for using this guide.



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