Monday, December 28, 2020

How to Discover the Story of Your Brand

How to Discover the Story of Your Brand written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Park Howell

In this episode of the Duct Tape Marketing Podcast, I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

Park Howell is the founder of Business of Story and the author of Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand. 

Questions I ask Park Howell:

  • What does it mean to a small business marketer when you say story?
  • How do I use the story idea to help my business?
  • How do you help businesses define the actual problem that they solve?
  • How do you work with businesses that don’t solve a problem that is emotion – how do they tell a story?
  • How does this idea of story affect internal audiences?
  • Does language ever get in the way?
  • What is your Story Cycle System?
  • How does this become more than a creative exercise?

More About Park Howell:

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