Thursday, December 17, 2020

2021 Trends for Small Business

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch 

In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year! I’ve been doing this post for the last 20 years and I’m usually spot on. That’s not a nod to my prediction ability but more to the fact that trends usually creep up on us and grow. So it’s more about paying attention than being able to predict the future.

Ah, but then 2020 happened, and anything that might have crept up on anyone pretty much arrived untethered and proud. Trends accelerated and became fact more than a trend – Zoom anyone? A new behavior that may have taken years to take hold is now instantly second nature.

Here is where I believe we are going next:

Predicted Trends for 2021 for Small Business

  • Paying attention becomes a survival mechanism
  • Everything gets smaller
  • AI gets practical
  • Talent investment is back in style
  • Video gets personal again
  •  UX and SEO get attached at the hip
  • Coaching ranks swell

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from Duct Tape Marketing