Tuesday, December 15, 2020

How to Understand the Hype in Marketing

How to Understand the Hype in Marketing written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael F Schein

In this episode of the Duct Tape Marketing Podcast, I interview Michael F Schein the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, entrepreneurs, and executives into celebrities by using the hype concepts detailed in this book.

Michael F Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Questions I ask Michael F Schein

  • Some of these words are controversial – why these?
  • What is a professional hype artists?
  • Who did you study?
  • Would you put our current president in this category?
  • What’s the process for turning someone into a celebrity?

More About Michael F Schein:

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