Exploring The Art Of Messaging

Redefining Strength: How Anxiety Can Be a Leadership Asset

Weekend Favs March 18

Weekend Favs March 18 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• AdCreative.ai – A conversion-focused generator of ad and social media post creatives in a matter of seconds, using Artificial Intelligence to help you save time and money while growing your business or brand.
• ContentStudio – An integrated cloud-based social media management and content marketing solution that caters to small to midsize businesses and solo entrepreneurs. It generates social media post captions using AI to save time and share quality content that connects with your audience.
  
• TAMI – This platform uses AI technology to help you identify new customers depending on your business’s niche. It gives you direct access to thousands of companies and 400M verified business contacts that allow you to grow your market opportunities.
   

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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How To Scale Your B2B Marketing Strategy

Cracking the Code of Data-Driven Marketing

Weekend Favs March 11

Weekend Favs March 11 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Pulse – A cloud-based marketing analytics platform designed to help businesses gain competitive insights and analyze industry benchmarks through data collection from different sources.
  
• Leadfox – A marketing automation software designed for small and medium-sized businesses to help them generate leads and increase sales. Its features include landing pages, email marketing, social media management, and analytics.
  
• Vero Cloud – A marketing platform created to automate decisions and send multi-channel personalized messages in real time. Vero Cloud offers the tools needed for audience-building and driving results.
  

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Unveiling The Mystery Of Effective Selling

Weekend Favs March 4

Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Selligent – An AI-powered marketing automation platform designed to help businesses create and manage marketing campaigns via email, text messages, social networks, websites, and through customer channels.
  
• Narrato – Project management software that allows you to have all your content workflow in one place, easy collaboration between team members, and with the support of an AI content assistant to create high-performance content.
• Site123 – This website creation builder is easy to use with several ready-made templates and layouts. Site123 offers a straightforward, step-by-step process for creating a website, with no coding skills required.
  

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Weekend Favs February 25

Weekend Favs February 25 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Upfluence – An all-in-one affiliate and influencer marketing platform that allows you to discover influencers depending on your niche, manage influencer relationships, create automated campaigns, track sales, measure ROI, etc.
• Sendinblue – Empowers businesses to build and grow their customer relationships through end-to-end digital marketing campaigns, transactional messaging, and marketing automation.
• Brand24 – This is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. PR professionals can monitor their brand on the web and stay on top of industry news.
  

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Growing Your Business Quickly And Effectively Like A Weed

What To Say To Get Your Way

Weekend Favs February 18

Weekend Favs February 18 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• You– This search engine promises the control and privacy that other search engines like Google and Bing lack. You also has personalized search options from over 150 apps and a chatbot feature that uses OpenAI’s Chat GPT technology for quick and direct answers to user questions.
• Ingest AI– Ingest AI is a product that allows users to build ChatGPT bots without code and integrate them into their preferred messaging apps such as WhatsApp, Slack, Discord, and Telegram. By uploading documents, users can receive accurate AI-generated answers to questions related to the materials.
• Marketing Examples – This site is great for marketers especially copywriters and designers who are looking for a little inspiration. Marketing Examples collects and shares hundreds of examples from past campaigns across a range of industries. The examples range from acquisition and conversion to newsletters and social strategy. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Weekend Favs February 11

Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

This week it is all about AI for search and business development.

• Andi– This SEO company offers a range of services such as keyword research, website analysis, content optimization, and link building to increase organic traffic and drive more qualified leads to a website. With its clean design and personalization features you can start to think of it as the next generation of search.
• Neeva– Is also a next-generation search engine. The company promises no ads – just results with online safeguards and privacy from trackers. You can also personalize your results by creating settings that prioritize the sources that you like and trust.
• Cargo– An engagement system that can easily plug into your business’s data warehouse to drive revenue. While the product is in its early stages they have integrated with OpenAI’s ChatGPT and created a Chrome plugin that is great for small business teams. With just a few short prompts this free plug-in can easily create sales emails, follow-ups, ad copy, blog posts, and much more with Cargo’s pre-built templates.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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How To Buy Back Your Time And Reclaim Your Freedom

Weekend Favs February 4

Weekend Favs February 4 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• AI Text Classifier by OpenAI–  You can test your text to see if it is written by AI with OpenAI’s text classifier. It is provided as a tool to encourage conversation about AI awareness.
• LingvaNEX– This voice-to-text transcription service can transcribe up to 92 languages with unlimited volume capability at a lower cost with more audio transcribed. It requires specific hardware and can be integrated into any business system for unlimited user access.
• Excel Formula Bot– Finally, an AI-powered tool that turns text instructions into Excel formulas quickly and for free. It is available for both Excel and Google Sheets and has various features, such as generating formulas quickly and explaining what a formula means in seconds. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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The Story Of A Young Entrepreneur Building A Better World With A Nonprofit

Weekend Favs January 28

Weekend Favs January 28 written by Shawna Salinger read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Decktopus – A fresh tool for creating professional presentations and proposals quickly and easily, with features such as templates, design styles, and the ability to embed forms, videos, and websites into slides. It also allows for sharing documents as links, embedding decks on a website, and exporting as PDF or PPT.
• Piggy – Unleash your creative potential with Piggy’s vast collection of customizable templates. Easily create eye-catching designs and share them across your social media platforms, giving your accounts a stylish upgrade.
• The Ultimate Guide to Maximizing Your Media Spend with Performance Ad Creative – This post by Marketing Agency – Tuff – is a must-read for any digital marketer dealing with paid ads. It discusses the importance of ad creative in the advertising industry. It highlights the need for unique and engaging ad content to reach and connect with target audiences effectively.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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The Secret To Attracting Your Ideal, High-Ticket Clients

Weekend Favs January 21

Weekend Favs January 21 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• HelloScribe – Effortlessly generate big ideas with HelloScribe’s AI-powered writing and brainstorming tools for PR and Marketing professionals. Their cutting-edge writing and brainstorming tools simplify the creative process, allowing you to generate big ideas with ease and efficiency.
• Originality.ai  – Ensure the originality of your content with Originality.AI, a plagiarism checker and AI detector for serious publishers. Protect your reputation and save time with their advanced technology.
• Boei – Is a new-age chatbot platform that automates customer support and lets you easy connect with your leads wherever they like to communicate best. It also provides features for training, analyzing and integrating the chatbot with other tools. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Weekend Favs January 14

Weekend Favs January 14 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• WordTune – Wordtune is a company that offers writing assistance by providing a software tool that checks grammar and style, suggesting improvements to make the text clearer and more effective. WordTune has a Chrome extension, so the software can be easily used no matter where you write.
• re:tune  – Says that they are “The missing front-end to ChatGPT-3.” With this software, you can quickly go from idea to production with their different datasets. 
• Memorable – Memorable is an AI image generator that focuses on ads. You can just type in what you want your ad to look like, and the AI will create it. You can also upload your images, and the AI with grade them for things like engagement and memorability. 

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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Weekend Favs January 7

Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

• Ecosia – Ecosia is a search engine that uses its profits to plant trees around the world. The company aims to offset carbon emissions and combat climate change through reforestation efforts and similar partnerships. There is a free and easy-to-use chrome extension you can download.
• Motion – This company helps businesses build better online experiences for their customers. They do this through various services, including website design, branding, and marketing strategy.
• Zoom Apps – The Essential App Bundle from Zoom is a package that includes the core Zoom apps for video conferencing, webinars, and chat. The bundle also includes Kahoot!, Coda, Sesh, Twine, and many more.

These are my weekend favs; I would love to hear about some of yours – Tweet me @ducttape

If you want to check out more Weekend Favs you can find them here.

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The Winning Agency Formula For Steady Growth And Continuous Profit

The Winning Agency Formula For Steady Growth And Continuous Profit written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Marcel Petitpas

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.

Key Takeaway:

The most profitable agencies have a winning formula that results in happy returning clients, steady growth, and continuous profit. In this episode, the CEO and Co-founder of Parakeeto, Marcel Petitpas, shares his insights on what that winning formula looks like and how agencies can optimize their businesses for profitability.

Questions I ask Marcel Petitpas:

• [1:49] What should we be measuring if we want to optimize for profitability?
• [4:14] When it comes to KPIs, how do we strike the right balance between too much information or narrowing in on the right things to track?
• [6:40] Where can people find your agency profitability toolkit and checklist?
• [7:24] One of the hardest things to measure is internal staff working on various accounts. How do you spread that kind of unit of labor across where it should be expended?
• [11:03] What do you see as the most useful way to do billing?
• [16:00] Everyone in the organization should be tracking their time. Yes or no?
• [17:51] What kind of challenge does white labeling add to the pure optimization model?
• [20:05] Why wouldn’t you use a resource plan with your white label partners to some degree?
• [20:52] How much responsibility do you think that marketing agencies have to really get that deep inside an organization?
• [23:04] Where can people find out more about Parakeeto and the work you do on behalf of agencies?

More About Marcel Petitpas:

• His business — Parakeeto
• His podcast — The Agency Profit Podcast

Learn More About The Agency Certification Intensive:

• • Learn more here

Like this show? Click on over and give us a review on iTunes, please!

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

 

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Grow Your Business Faster Through Experimentation

The Seven Levels Of Adaptive Innovation