Wednesday, March 31, 2021

Most U.S. marketers ready to quit in last year

Sobering data from a new Sitecore survey

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips

WordPress Roles Beginner’s Guide

WordPress makes it easy for site owners and webmasters to run a highly functional website. To get the most of your WordPress site, you’ll probably want to have other people help you out.

You might want to give a third-party contractor the ability to publish blog posts or maybe hire a developer to help you create new pages. But giving others full access to your WordPress site can be frightening and pose a potential security risk.

That’s where WordPress roles come into play. Roles give website owners full control over what users can or cannot do on the site.

With WordPress roles, you won’t have to worry as much about users doing something on your site that they’re not supposed to.

What are WordPress Roles?

WordPress roles and capabilities allow site owners to control who has access to what parts of a site on the backend. Out-of-the-box, there are five default WordPress user roles—administrator, editor, author, contributor, subscriber.

Each user has uniquely defined capabilities, such as writing and editing a post, publishing a post, creating users, moderate comments, installing plugins, deleting a theme, and more. In total, there are 70+ hardcoded capabilities built into WordPress for different users.

The main purpose of WordPress roles is to restrict access. For example, you probably wouldn’t want to give a part-time blogger the ability to delete your site’s theme or install a new plugin.

5 Tools to Improve WordPress Roles

While WordPress comes with the ability to manage user roles out-of-the-box, there are some third-party plugins out there that take this functionality to the next level. These are my five favorite tools for managing WordPress roles.

#1 — PublishPress Capabilities

With over 100,000 active installations, PublishPress Capabilities is another popular way to manage WordPress roles. This plugin is perfect for anyone who wants to have more control over the way user roles and capabilities on their WordPress site are handled.

You can fully customize the roles of editors, authors, administrators, contributors, and subscribers, so each role has exactly what you need. Easily modify an existing role or create completely new roles. All of the roles within PublishPress Capabilities work for single sites and multisite WordPress networks as well.

I like PublishPress Capabilities because it automatically backs up your website’s permissions whenever a change gets made to a role or capability. So, if anything happens to your website, you can restore those permissions with ease instead of doing everything again manually. These backups are also extremely useful if you decide to migrate your user roles and capabilities from one site to another.

PublishPress Capabilities makes it easy to customize permissions, copy roles, add extra permissions to the taxonomy of your site, create permissions for custom statues, and so much more.

The basic version of this plugin is free to use. Paid plans start at $69 per year and come with access to six other PublishPress plugins.

#2 — Members

Members by MemberPress is a WordPress plugin that’s built specifically for managing user roles. With 200,000+ active installations, it’s one of the most popular solutions in this category.

This is arguably the easiest way to manage user role permissions within WordPress, too. The default role options within WordPress aren’t so user-friendly, especially for non-technical admins.

But the Members plugin simplifies role management with a straightforward UI that’s easy to navigate. You’ll be able to add roles and change capabilities for users with just a few clicks.

The plugin comes with an extensive list of functionalities for basic and advanced users alike.

For example, you’ll have the option to perform basic tasks, like creating a new user, editing a user, deleting roles, and adding capabilities for roles. But it also comes with more advanced functions, allowing you to assign multiple roles to any user.

You can also clone roles, create content permissions, restrict certain content, decide who has access to shortcodes, and more.

The basic Members plugin is free to download and use. You’ll also have access to free add-ons like block permissions, admin access, role levels, role hierarchy, and more. The plugin even integrates with third-party tools like Easy Digital Downloads and WooCommerce.

#3 — User Submitted Posts

The User Submitted Posts plugin for WordPress is a bit unique compared to some of the other tools in this guide. Technically, it’s not used to manage WordPress roles. But the plugin essentially provides you with a similar benefit when you want to give users the least amount of access to your site.

That’s because User Submitted Posts is a frontend solution—meaning site contributors won’t have access to your WordPress dashboard. But verified users can still publish content on your website.

This is perfect for WordPress sites that publish content from a wide range of different freelancers or users outside of the company. Instead of giving those people WordPress login credentials for the backend of your WordPress site, you can just install the User Submitted Posts plugin as a safer alternative.

This workaround for publishing is still fast and easy for the end-users. The plugin features a simple registration, login, and password form. You can display the login forms anywhere on your site using a simple shortcode or template tag. You’ll also benefit from shortcodes for access control and restricted content.

Other noteworthy highlights of User Submitted Posts include email notifications for new submissions, image preview thumbnails, Google reCAPTCHA for forms, built-in client side verification, action and filter hooks for advanced customization, and so much more.

User Submitted Posts is the perfect way to add user-generated content to your site without having to create new WordPress roles.

#4 — Advanced Access Manager

Advanced Access Manager is a powerful and versatile WordPress plugin with 100,000+ active installations. I like Advanced Access Manager because it is built to help WordPress admins customize and control every component of their WordPress sites. User roles are just one of the many aspects that can be managed using this plugin.

Regardless of the use case, Advanced Access Manager is primarily built around access and security policies. You’ll define who, when, and how users can access specific resources on your WordPress site. Access control can be maintained on the backend and frontend of your site as well.

The backend menu access control feature is arguably the plugin’s most popular tool. This allows you to customize access for any user or role. You’ll also have the ability to customize all roles or capabilities from a user-friendly dashboard.

Use Advanced Access Manager to create temporary accounts, limit content access, manage temporary users, restrict backend functionality, manage access based on IP address or referred domain, and so much more. Advanced Access Manager is free for basic use.

Paid plans for role hierarchy and multi-level groups start at $39. Most sites go with the enterprise package. For $399 per year, you’ll have access to the full suite of all premium add-ons.

#5 — User Role Editor

The User Role Editor plugin for WordPress has a pretty self-explanatory name. As implied, it’s a simple solution that gives you the ability to manage user roles and capabilities.

Using the tool is as easy as clicking checkboxes to customize roles and capabilities according to your personal preferences. If you’re not happy with the built-in role management tools within WordPress, User Role Editor is an upgrade that can accommodate your needs.

There’s a free version of the plugin for basic role management and capabilities customization.

But the Pro version is designed for anyone who really wants to get the most out of managing user roles. You’ll benefit from additional features like frontend menus, per plugin access for user roles, the ability to block meta boxes and navigation menus, manage widgets, and more.

The Pro version also supports WordPress multi-sites with a super admin. The Pro Personal plan starts at $29 per year for a single installation. Lifetime access starts at $87 for a one-time purchase.

The Basics of WordPress Roles

Let’s take a closer look at the core components of WordPress roles. This will give you a better understanding of the capabilities associated with default user roles.


Admins have the most powerful role. They can add new posts, edit posts, and even delete posts created by other users. Users with administrative access can edit, install, and delete plugins and themes. An admin can add new users, delete users, and change information about other users (including other admins).

The administrative role is essentially created for the site owner. Anyone with admin access will have full control over the WordPress site. So be cautious if and when you assign this role.


Editors can access and control the content portions of your WordPress site. They have the capability to add posts, edit posts, publish posts, and delete posts on the site, regardless of who wrote the post. Editors also have the ability to edit, delete, and moderate comments on your website.

By default, an editor cannot install plugins, change your theme, add a new user, or change your WordPress site settings.


As the name implies, authors can create, edit, and publish posts on WordPress. They also have the ability to delete published posts, assuming the post was written by that author.

It’s worth noting that authors only can select an existing category when they’re publishing a new post—they cannot create a new category. However, an author does have the ability to add tags to their posts.

While an author can view comments and see comments pending review, they cannot manage those comments. Authors won’t have access to plugins, themes, or site settings either. Overall, this role grants fairly low-access to the WordPress site.


Contributors are similar to authors but have even less access. While a contributor can add new posts and edit posts that they wrote, this role does not grant access to publishing content.

A contributor won’t have the ability to upload files to WordPress either. So anyone with that role cannot add images to posts that they wrote.


Subscribers are the least powerful WordPress users. They can log in to your WordPress website and update their own profiles on the frontend. But they can’t write posts or do anything within your WordPress admin dashboard.

The subscriber role is perfect for sites that require users to login before reading posts or commenting on posts. But beyond that, they won’t have access to other permissions.

3 Tricks For WordPress Roles

Here are a few quick tips and best practices that you can apply to your WordPress site. These tricks will make it easier for you to understand and manage WordPress roles.

Trick #1: Super Admin For WordPress Multisite

If you’re running multiple sites from the same WordPress installation, make sure you take advantage of the super admin role. This is only available on WordPress multisite networks.

Super admins can add sites, delete sites, install plugins, manage themes, and basically manage all network-wide actions in WordPress. It’s the most powerful role in WordPress and usually best if you keep this role to yourself.

If you’re using WordPress multisite, make sure you’re using a web hosting service that can accommodate your needs. This type of installation requires a bit more power from your host. Check out our guide on the best web hosting for WordPress to see our top recommendations.

Trick #2: Limit Admins and Editors

It might be tempting to start giving people full access to your WordPress dashboard. But this isn’t a great idea. You really only need to have one administrator and one or two editors at most.

Always follow the “principle of least privilege.” This IT security concept says users should only have privileges essential to perform functions for their desired work. For example, this is why an editor can’t delete your theme or add a new plugin. These capabilities aren’t part of an editor’s job.

Trick #3: Customize Roles Accordingly

The default roles are fine for basic use, but they likely aren’t suitable for every need and potential use case. So you can change capabilities based on your workflow and customize how different users have access to your WordPress site.

For example, you might decide to give contributors the ability to upload files to WordPress. Or maybe you want to give authors the ability to moderate comments.

By installing a plugin or third-party tool, it’s much easier to customize different roles at scale.

from Quick Sprout

Accelerating the ABM customer journey

Pepperjam’s experience with the new Journey Acceleration Measurement solution from Madison Logic

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips

Best Online Legal Services

Want to jump straight to the answer? The best online legal service for most people is definitely Rocket Lawyer or Incfile.

Online legal services can be crucial.

Lawyers help with everything from setting up your business entity to settling disputes and reviewing contracts.

But not everyone has a lawyer on retainer. For those that do, your lawyer might not specialize in the type of legal practice you need for all of your business and personal needs.

That’s why online legal services are so helpful. With just a few clicks, you can access legal documents, find an attorney nearby, set up your business, and seek legal counsel.

Whether you need an attorney now or you’re planning for the future, I’ll show you how to find the best online legal service for your business and personal needs.

The 7 Best Online Legal Services of 2021

After extensive research, these are the top seven online legal services that I’d recommend:

  1. Rocket Lawyer — Best for fast legal help
  2. Incfile — Best for starting up your startup
  3. LegalZoom — Best for pain-free IP protection
  4. LegalNature — Best for DIY legal documents
  5. Avvo — Best online legal Q&As
  6. UpCounsel — Best for outsourcing your legal department
  7. LegalMatch — Best online legal service for finding an attorney near you

I’ll highlight the top features, benefits, use cases, and considerations for each one as we continue through this guide.

Best Online Legal Services Reviews

#1. Rocket Lawyer – Best for Fast Legal Help

  • Get legal advice within a business day
  • Monthly & single doc prices
  • Fast access to documents
  • Exceptional mobile app
Get Started Now

Rocket Lawyer offers an online legal service that helps individuals and business owners create legal documents and get legal advice—and do so very quickly.

As their name suggests, they give you a variety of ways to quickly access attorneys and their advice including through phone, email, or chat. RocketLawyer will connect you with attorneys that cover a wide range of topics including family law, business contracts, criminal law, personal injuries, and more.

They also have an excellent legal advice portal where you can type in your legal question and get answers back within a business day.

If you need even more help, they can help connect you with an actual lawyer to talk to and consult on your matters. Their helpful lawyer directory allows you to choose the legal topic you want a pro to consult with, along with your state so they can connect you with someone knowledgeable with local laws. It takes just a few minutes to do so.

This online legal service also individuals and business owners create legal documents for a wide range of use cases.

Here are a few documents they help you create and process:


  • Non-Disclosure Agreement
  • LLC Operating Agreement
  • Independent Contractor Agreement
  • Business Contract

Real Estate

  • Lease Agreement
  • Eviction Notice
  • Intent to Purchase Real Estate
  • Quitclaim Deed

Their service can also help with more personal matters such as estate planning and healthcare directives.

Rocket Lawyer offers two ways to pay: You can pay a monthly membership fee of $39.99 per month to access free services and discounted documents. Alternatively, you pay per use based on what you need. Think of it like the a la carte offering.

For example, Rocket Lawyer charges $39.99 per document. So the monthly membership pays for itself with just one of these.

If you know you’re going to need multiple documents at once or need legal documents created on an ongoing basis then the monthly membership is definitely worth it.

Rocket Lawyer comes with a fantastic mobile app. This gives you fast access to your documents from anywhere. You can even sign agreements directly from the app.

Click here to get a free 7 day trial.

#2. Incfile – Best for Starting Up Your Startup

  • Form an LLC, S-Corp, C-Corp, or nonprofit
  • Starts at $0
  • Next-day processing
  • Customized by state
Get Started Now

Incfile offers an online legal service that specializes in business formation.

Simply choose your entity type (LLC, S-Corp, C-Corp, or Nonprofit) and select your state of formation to proceed. The best part—they will help you choose the best entity type if you’re unsure what’s best for your needs.

Incfile has three different packages. The rates for each one vary by state.

All plans include:

  • Company name availability verification
  • Preparation and filing
  • Registered agent service (free for one year)
  • Lifetime company alerts
  • Online status tracking
  • Free business tax consultation
  • Lifetime support
  • Online access to your incorporation documents
  • Next day business processing

The basic plan is $0. That’s right. All you have to pay is your state’s registration fee.

However, you’ll have to pay extra for things like that EIN/Tax ID, IRS Form 2553, operating agreements, and more. But they’ll also help you with long-term assistance with compliance and trademark registration.

I recommend going with at least the Gold package. It comes with all those extras along with unlimited phone and email support, express shipping, expedited filing, and FedEx Delivery.

To find the exact cost for your startup, just select an entity type and choose your state. You can get a quote from Incfile in seconds.

#3. LegalZoom – Best for Pain-Free IP

  • Comprehensive IP services
  • Provisional patent applications
  • Legal documents
  • Wills & trusts
Get Started Now

LegalZoom is the most diverse online legal service on the market today. This website can accommodate your personal, professional, and business needs.

Where LegalZoom really shines is in their IP services. They’re one of the most comprehensive services for finding prior art, patent/trademark/copyright searching, and filing utility and design patents, including lesser-known tools like provisional patent applications that require just three steps to get done.

LegalZoom’s online legal services can be segmented into four main categories. I’ll give you a quick summary of some of the top legal services and features within those categories below.


  • Business formation
  • Corporate changes and filings
  • Business compliance
  • Business names
  • Trademark, patent, and copyright
  • Real estate
  • Taxes, licensing, and permits
  • Legal forms and agreements

Intellectual Property

  • Trademark search
  • Trademark registration
  • Copyright registration
  • Design patent
  • Utility patent
  • Provisional patent application

Wills, Trust, and Family

  • Estate planning
  • Marriage and divorce
  • Residential lease
  • Property lease
  • Financial power of attorney

Attorney Advice

  • Business consultation
  • Personal consultation
  • Contracts and agreements
  • Website terms and conditions

In addition to these categories for specific needs, LegalZoom offers six-month and annual plans for businesses and individuals. Individual plans start at $9.99 per month with an annual contract, and business plans start at $31.25 per month with a one-year commitment.

Overall, LegalZoom is a top choice to consider for one-time services as well as ongoing legal needs.

Learn more about how they can help at

#4. LegalNature – Best for DIY Legal Documents

  • Personal & business documents
  • Wide range of legal forms
  • Step-by-step instructions
  • Create, download, & print
Try LegalNature for Free

LegalNature gives you all you need for legal filings and templates. It’s fast, reliable, and easy for anyone to use.

LegalNature’s platform offers a lot of great templates too. They have legal documents for businesses, landlords, and individuals.

Here’s a quick overview of some of LegalNature’s top categories:

  • Business
  • Business formation
  • Commercial property
  • Estate planning
  • Healthcare
  • Human resources
  • Marriage and divorce
  • Landlord and tenant
  • Personal affairs
  • Property

Choose the legal document you’d like to create and LegalNature walks you through step-by-step through the entire process. Easily download and store your documents when you finish.

Let’s take a closer look at the plans and pricing options for LegalNature:

Single Document

  • Prices range from $34.95 to $78.95 per document
  • Unlimited updates and edits
  • No subscription required

Standard Plan

  • $38.95 per month (or $82 per year with annual contract)
  • Single version of each document
  • Access to all documents

Professional Plan

  • $58.95 per month (or $499 per year)
  • Unlimited versions of each document
  • Access to all documents

Whether you need legal documents for a single use or an ongoing basis, LegalNature gives you an easy way to draft offer letters, NDAs, and other HR forms that are a regular need for a growing business.

#5. Avvo – Best for Online Legal Q&As

  • Extensive lawyer directory
  • Legal questions answered online
  • Tons of free articles
  • Get multiple lawyer responses
Get Started Now

Avvo is a bit unique compared to some of the other online legal services on our list.

The platform has an extensive lawyer directory to help you find an attorney in your area. But it also serves as a way to get free legal questions answered online.

You can browse questions that were asked by other people or post your own question and get responses from multiple lawyers.

Popular questions and legal advice on Avvo are related to:

  • Business
  • Child custody
  • Criminal defense
  • DUI
  • Divorce
  • Employment
  • Immigration
  • Landlord and tenant
  • Personal injury
  • Prenuptial agreement
  • Traffic violations

This is just the tip of the iceberg. There are hundreds of legal topics that Avvo covers that they can help you out on.

In addition to the lawyer directory and free Q&A, Avvo also has tons of free articles, resources, and guides with legal advice. For those of you who need legal questions answered online but don’t want to spend money on an attorney consultation, Avvo will be your best option.

#6. UpCounsel – Best for Outsourcing Your Legal Department

  • Network of 5,000+ lawyers
  • Used by 10,000+ businesses
  • Strictly confidential
  • Collaborate with a lawyer online
Get Started Now

UpCounsel is great for a wide range of legal services.

From one-time personal legal consultations to an entire freelance legal department for your business, UpCounsel has it all.

They’re even used by top brands like AirBnB that frequently deal with complex legal matters. So you know you’re in good hands.

Popular legal categories offered on UpCounsel include:

  • Business formation
  • Agreements
  • Patents
  • Trademarks
  • General counsel
  • Labor and employment
  • Securities and finance

Here’s how it works.

Take a minute to post the job related to your business and legal needs. All of the information you share on UpCounsel is strictly confidential.

The UpCounsel algorithm will automatically match you with qualified attorneys to handle your specific needs. Those lawyers will send you proposals, and you can schedule a free consultation without any obligation.

Once you’re ready to proceed, you can hire your lawyer. All of the pricing is straightforward, so you never have to worry about hidden fees. Collaborate with your lawyer online, directly through the UpCounsel platform.

UpCounsel makes it easy for you to manage all of your communications in one place. The platform offers time-tracked phone calls and free document management.

You’ll also be able to manage all of your invoices, track your spending, and benefit from flexible payment options. If you worked with a lawyer in the past that you liked, UpCounsel makes it easy for you to connect with them again.

If you need dedicated legal support, always available when you need it, reach out to UpCounsel today.

#7. LegalMatch – Best for Finding an Attorney Near You

  • Get matched with a local attorney
  • High-rated licensed lawyers
  • Responses within 24 hours
  • In business 20+ years
Get Started Now

As the name implies, LegalMatch is a platform designed to match you with an attorney. It’s the best choice for those of you seeking legal counsel in your local area.

The process is simple, quick, and straightforward. Just provide your location and choose a category from the following list of options:

  • Family
  • Employment
  • Criminal defense
  • Real estate
  • Business
  • Immigration

LegalMatch will automatically connect you with a high-rated licensed lawyer near you. The best part? The entire process is free to you.

More than four million cases have been posted on this legal website. LegalMatch has been helping people find local lawyers for the last 20 years.

You’ll have a response within 24 hours of posting your case. So it’s a great option for those of you with a time-sensitive matter.

After you’ve been matched, you’ll have full access to the attorney’s profile and background information. You’ll also have access to user ratings and reviews from previous clients to help you make a decision. LegalMatch provides a complete breakdown of each lawyer’s fee structure.

It’s an ideal option for finding lawyers without any pressure. Simply choose which lawyer is best for your needs after reviewing the options provided by LegalMatch.

You’re never under any obligation to hire a lawyer or sign a contract when you’re matched with an attorney through this platform. So, you can try LegalMatch risk-free today.

How to Choose the Best Online Legal Service For Your Business

With so many different online legal services to choose from, it can be tough to narrow down your options. How can you find the best online legal service provider for you?

This is the methodology that we use here at Quick Sprout. I’ll go through each factor in greater detail so you can understand what matters the most as you’re going through this process.

Legal Practice Focus

Online legal services vary according to their offerings—with each one focusing on specific areas of law.

That’s why it’s important to find one that has a category based on your needs. After all, someone going through a divorce wouldn’t need the same attorney as a freelancer drafting a contract for a new client.

Take a look at what each online legal service focuses on. Companies like RocketLawyer, LegalZoom and IncFile can help you form LLCs and corporations.

Some of them like LegalZoom and IncFile let you go deeper and help you register trademarks.

LegalZoom can even help you establish a copyright for original creative work or a patent for an invention or product. They’ve worked with creators to establish more than 650,000 IP filings and processed more than 90,000 copyright applications.

On the other hand, platforms like Avvo and LegalMatch are primarily used for finding an in-person lawyer to assist you in your area. Think of them as the Craigslist of legal services (only without the creepy, weird posts).

Also, consider whether or not you need business or personal legal needs. Some platforms offer online legal services for both businesses and individuals. Others specialize in one or the other.

Business Stage and Size

This doesn’t apply if you need an online legal service for personal matters like immigration or divorce services. If that applies to you, I recommend skipping this.

However, many of you will be using these services for your business. If that applies to you, there are two things you need to consider when researching:

  • Size: How big is your business? A small mom-and-pop business isn’t going to need the same thing as the 1,000+ employee corporation.
  • Stage: Where is your business in its lifecycle? For example, entrepreneurs just starting out are going to need services like business formation solutions. Whereas, established businesses might need contracts and assistance for hiring employees.

For those of you who are launching a startup, you could benefit from an online legal service like Incfile for registering your company.

Midsized companies might need infrequent but reliable legal services. A service that connects them with a good attorney like LegalMatch they might hire on occasion could be good enough in this case. One that might need some specialization from their legal advisor can depend on Rocket Lawyer.

But larger organizations that need an entire legal team or outsourced department would be better off with something like UpCounsel, which will connect you to the attorneys you need to represent your business. They specialize in helping you outsource your legal department.

Frequency of Use

How often you expect to actually use the online legal service should play a big role in your ultimate decision.

Some of you might need an attorney for just one event. Whether it’s filing paperwork, drafting a contract, or settling a dispute, we suggest Avvo or LegalMatch to find a great attorney for you.

Some of you are going to want to establish an ongoing relationship with an actual lawyer. This is especially true for business owners, who can’t necessarily afford retaining in-house counsel. Or, you might be in a specific legal situation where you need to have a lawyer on retainer or for a prolonged period of time (e.g. litigation).

You might want the ability to contact a lawyer on-demand whenever a problem or question arises. If you fall into this category, look for an online legal service with one-off plans like RocketLawyer or LegalZoom. They can connect you with lawyers who can work with you on your unique schedule.

Knowing how often you’re going to use a legal service is going to help you save money, too.

The pricing structures for online legal services vary from platform to platform. Some charge an ongoing fee for a membership, while others charge on a per-case or per-use basis. There are even some online legal services that offer free legal consultation and matching

Speed of Assistance

Timeliness is crucial when it comes to legal assistance. After all, emergencies can pop up that require legal help as soon as possible.

Platforms like LegalMatch promise that an attorney will respond to your case within 24 hours of your posting.

Avvo works a lot like Quora, allowing you to post a question and have it answered by lawyers on their website. You can also jump into their backlog of questions other users have already asked for answers to situations similar to your own.

Getting your question answered for free on an online legal forum isn’t the best option for those of you who need to speak with a lawyer within the next few hours, though. Make sure you find a platform that’s easy to use and allows you to choose a lawyer without any pressure or obligation.

There’s always a service like UpCounsel that you can choose, which will allow you to have a dedicated lawyer or team ready to help whenever issues arise.

Live Legal Assistance

In a lot of cases you won’t ever need to meet up with a lawyer. However, if you need to meet face-to-face with an attorney (due to security concerns or a complex issue), you’ll want to find a service that can connect you with a live attorney.

With the last year seeing the rise of work-from-home culture, these services will also connect you with a lawyer over Zoom or the phone—though that might depend more on the specific lawyer and firm’s communication infrastructure.

Getting matched with a lawyer that’s all the way across the country won’t be ideal in these scenarios (also, if you’re a smaller business that needs to adhere to specific local and state guidelines).

So, look for a platform that allows you to find a qualified lawyer based on your ZIP code or state. Our choices for the best services with directories— LegalMatch, Avvo, and LegalZoom—are good places to start.


Online legal services are growing in popularity. These platforms give you access to legal help without having to leave your home or office. Plus, you won’t always be limited to attorneys in your area.

If you need to find a lawyer, start a business, or get legal advice, these are the top platforms to consider:

  1. Rocket Lawyer — Best for fast legal help
  2. Incfile — Best for starting up your startup
  3. LegalZoom — Best for pain-free IP protection
  4. LegalNature — Best for DIY legal documents
  5. Avvo — Best for online legal Q&As
  6. UpCounsel — Best for outsourcing your legal department
  7. LegalMatch — Best online legal service for finding an attorney near you

No matter what kind of situation you’re in, there’s an online legal service for everyone on this list.

from Quick Sprout

Agile marketing, M&A in martech: Wednesday’s daily brief

Plus, is it martech or technology for marketing?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend written by Sara Nay read more at Duct Tape Marketing


Agency Spark Podcast with With Chase Chappell

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Chase Chappell. Chase Chappell is a serial entrepreneur, marketer, and founder of Chappell Digital where he manages $10M in ad spend and is an advisor for $189.5M+ in spend across Facebook’s products.  He’s also the creator and instructor of the Facebook Ads Expert Mastery Class.

Questions Sara asks:

  • How did you get into the Facebook Ad space?
  • Talk to us about your process for taking on a new Facebook Ads client?
  • How does a small business with a limited budget compete against a larger business that might have millions to put towards ad spend?
  • How do you help small business owners analyze their budget to know what they even should be putting toward ad spend?
  • Take us through your process for testing which ads are working the best?
  • What is the value of retargeting?
  • Tell us about your Facebook Ads Expert Mastery Class?

Resources mentioned:

Learn more about Chase Chappell:

Get 10% off Chase’s Facebook Ads Expert Mastery Class:

  • Use discount code AS10 to receive 10% off the purchase price. Click here to see purchase options.


This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website

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from Duct Tape Marketing

Tuesday, March 30, 2021

15 Chrome Extensions Every Marketing Consultant Should Employ

15 Chrome Extensions Every Marketing Consultant Should Employ written by John Jantsch read more at Duct Tape Marketing

Chrome extensions are incredibly useful (and often underrated) tools for marketers. They allow you to tailor your daily online experience to your specific needs, your job, and your productivity. As a marketing consultant, there are plugins out there that can help you, your clients, and potential prospects.

There are many extensions that can help you do things like: gain more competitive insights for your clients, quickly audit and report on a prospect’s website performance, instantly record a short personalized 1-to-1 video to send in a cold email, analyze SEO, security, and design flaws on a website, the list goes on.

There’s a huge library of plugins out there, and it’s easy to become overwhelmed when looking through the extension store. So which ones are really worth adding to your stack?

I want to share some of the best extensions you can add to your marketing consultant toolkit. These tools will help you focus, find new customers, and make informed decisions about your marketing strategies (The links below are all for Chrome versions but many also have Firefox and Safari versions.)

1. Similar web

SimilarWeb can give some basics on traffic to a site including the breakdown of traffic channels and similar websites. It’s a competitive digital intelligence tool for a complete 360-degree view of your industry, competitors, and customers.

2. Quick SEO

Quick SEO checks backlinks and few other handy things. It provides you easy access to important SEO signals and data like PageRank, Backlinks, Alexa Rank, and Traffic estimate.

3. METASEO Inspector

METASEO Inspector is useful to inspect the meta data and schema found inside web pages that are usually not visible while browsing. The extension shows you alerts when the meta data is not within certain ranges, for example when the description tag is too short, or too long.

4. Built With or What Runs

These tools are website profilers. Either of these tools can give you a pretty quick analysis of the technology behind a site like WordPress and what plugins are present with a click of a button.

Above: Built With

Above: What Runs

5. MyWebAudit

This is a paid tool that runs a complete analysis of a site and produces a pretty report you can brand and use. MyWebAudit runs automated checks that provide a done-for-you audit system. It identifies the major design, SEO, security, and performance issues that cost businesses money.

6. Lighthouse

This is Google’s site speed test tool that can quickly produce some ideas about what might be slowing a site down.

7. WhatsMySerp

WhatsMySerp shows related search volume and CPC data right in the browser for most search phrases. You get unlimited on-demand keyword research data inside Google search results.

8. Facebook Pixel Helper

This tool shows if Facebook Pixel is installed. The extension works in the background to look for conversion or Facebook pixels and provide real-time feedback on the implementation.

9. Loom Instant Video

This allows you to launch Loom from any web page and is handy if you’re doing site reviews to capture what you are seeing on a site. You can record your screen, voice, and face to create an instantly shareable video in less time than it would take to type an email.


10. Email Hunter

This tool allows you to find email addresses associated with any website. Along with the email addresses, you can get the names, job titles, social networks, and phone numbers. All the data has public sources detailed in the search results.

11. Color Picker

This tool makes it easy to identify web colors, saving, and editing them on a given site a quick and simple job.

12. What Font

What Font helps you discover the fonts used on a website. It allows you to know the font name, its family, color, style, size, position.

13. Video Speed Controller

Fast-forward, rewind, adjust playback speed on any video. This video speed adjuster adds controls to web videos that allow to increase or decrease playback speed.

14. Grammarly

This tool checks your grammar in email and any other online app. You’ll get real-time feedback from Grammarly on Gmail, Google Docs, Twitter, LinkedIn, and nearly everywhere else you find yourself writing.


15. Calendly

If you use this scheduling tool, the extension makes it easy to drop your calendar links into any doc or email.

There’s my list, but hopefully, you’ve found at least one Chrome extension that can help you become more effective at your job. Are there any essential or obvious ones I missed? Let me know in the comments.

from Duct Tape Marketing