Tuesday, December 8, 2020

How to Build Trust in a Digitally Distracted World

How to Build Trust in a Digitally Distracted World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Stephen Denny

In this episode of the Duct Tape Marketing Podcast, I interview Stephen Denny, author, speaker and consultant helping emerging and well-established brands define (or re-define) their competitive positioning.

 Stephen Denny is the author of Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

Questions I ask Stephen Denny:

  • Why do we need unfiltered marketing?
  • Are we pointing out something that happens to every generation?
  • How has 2020 affected rates of trends?
  • What is the book’s concept of raw?
  • Is there a desire to go back to the way things were?
  • How do you separate raw and the raw you want to show?

More About Stephen Denny:

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