Saturday, October 20, 2018

Weekend Favs October 20

Weekend Favs October 20 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Carrot – Ensure important messages from company leadership don’t get lost in the shuffle.
  • Personably – Create an incredible on-boarding process for your new hires.
  • Jotform PDF Editor – Convert data from forms into clean, elegant PDF documents.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape



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Friday, October 19, 2018

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester ...

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

As more B2B marketing teams are evaluated based on their ability to increase revenue, the requirement should be to leverage technology that builds preferred customer experiences and keeps a total revenue picture at hand.

According to the Forrester report, Oracle attained the top-ranked score in the current offering category and the highest possible score in the strategy category out of the 6 marketing automation platforms assessed. Below are a few observations.

Marketing automation as we know it has come a long way in a short time. According to Forrester, “Savvy marketers are re-engineering their lead-to-revenue (L2R) process to transform marketing from a top-notch supplier of leads for the load-bearing sales channel to the architect of customer engagement across the entire customer life cycle.” At Oracle Marketing Cloud, our customers inspire us to act on a vision and strategy to empower progressive B2B organizations of all sizes to evolve from managing basic automated email marketing campaigns to orchestrating some the most engaging and strategic, adaptable cross-channel experiences possible across the entire customer life cycle.

For this report, Forrester assessed Oracle Eloqua and its extensibility and functionalities with Oracle BlueKai, Oracle Data Cloud, Oracle Maxymiser and Oracle Content Marketing that make up our B2B focus in Oracle Marketing Cloud. When evaluating Oracle’s platform, Forrester noted, “Oracle aims to help its customers create consistent, compelling, and connected experiences for customers and believes a data-first approach is the best way to deliver on that vision.”

Based on the unpredictable and distinct nature of each customer’s journey, Oracle believes a data-first approach better enables marketers to understand each customer’s passions, priorities, and preferences so they can deliver meaningful 1:1 experiences. When armed with the right knowledge, marketers can engage with prospects and customers in the most relevant way and at the most opportune time - no matter the channel or device. 

Forrester also remarked that “Oracle Eloqua’s program and campaign canvases make it easy to plan and execute the multistage contextual interactions to support complex B2B buying cycles.” One of the ways that we continue to support programmatic and data needs of our customers is by simplifying our CRM and other third-party integrations with Oracle Eloqua’s program canvas. The program canvas is a straightforward integration design tool for CRM and third-party application integrations that marketers can easily understand and use. Oracle has recently released a new simplified turn-key integration for Oracle Sales Cloud and has another coming very soon for our customers using Salesforce. 

In addition to offering deep functionality for marketing tasks and tactics, Oracle Eloqua also provides vertical-specific solutions for B2B organizations. These solutions are tailored to industry requirements and regulations in areas such as financial services (asset management and insurance), not-for-profits, entertainment, wealth management, manufacturing, and life sciences.

Oracle is proud to be named a leader in this Forrester Wave report and believes that it sets the bar for current industry leading B2B marketing automation platform offerings and strategy. We remain committed to providing an innovative and integrated portfolio of best-of-breed components to power the full customer life cycle experience across marketing, sales, and service.

Want to learn more about current B2B marketing automation trends and capabilities?  Download The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018.



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Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants

The report focuses on what it calls “foundational technology,” even as the ground keeps shifting. The post Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants appeared first on Marketing Land.

Please visit Marketing Land for the full article.


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Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

The post Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018 appeared first on Online Marketing Blog - TopRank®.



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Facebook Attribution now available to all advertisers

The attribution solution was in beta for more than a year. The post Facebook Attribution now available to all advertisers appeared first on Marketing Land.

Please visit Marketing Land for the full article.


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Marketing Day: Social commerce, the Coalition Against Ad Fraud, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Social commerce, the Coalition Against Ad Fraud, more appeared first on Marketing Land.

Please visit Marketing Land for the full article.


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4 Reasons to Get AMP’d Up About Google AMP with Google’s Ben Morss

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon Pro session with Google’s Developer Advocate, Ben Morss. In his session, Ben outlined the current state of Google AMP, why marketers should care, and how it can work along with PWAs (progressive web apps) to deliver a seamless, fast and immersive experience. Below are four top takeaways from Ben’s session:  1. Speed = Money There are real world consequences for bad user experience on your website. Some of the stats Ben included to illustrate exactly how include:
  • 53% of users abandon a site if it takes longer than 3 seconds to load according to a Doubleclick study of Google Analytics Data.
  • One additional second of load time can lead to a 3.5% decrease in conversion rate and a 2.1% decrease in cart size according to a Radware report.
The message is clear -- people will leave your site if it’s slow, which leads to fewer conversions. And of course, Google uses loading time as a ranking factor. It’s in the best interest of your business to focus on page speed as a key objective, if not for your rankings than certainly for your customers and prospects.  2. You can use Google AMP to help speed things up Google AMP can help you speed up your site by:
  • Discouraging or banning things that will slow down your site
  • Removing or banning distracting ads
  • Waiting to load elements until they’re needed
Ben also emphasized that AMP was created to help improve the look and feel of surfing the mobile web. Sure, you can create a dull, featureless website through AMP, but it’s not recommended. The sites that have the best success using AMP are ones that utilize AMP HTML, AMP JS and AMP Cache. This allows for exciting, interactive design experiences that load quickly. Developers can control the design and CSS of their site, while mitigating the risk of accidentally slowing down their mobile sites after adding image files that are improperly sized, or Javascript that slows down load times. 3. PWAs and AMP make a great team A PWA is a progressive web app - it provides an app-like experience on the web. It should be fast, integrated with the device, reliable, and engaging. Like the mobile web, PWAs have a lot of reach and are discoverable anywhere. And like an app, PWAs have a lot of power, and are a user friendly experience. If you do a PWA the right way, Ben says, you get the best of both worlds. So, what are the benefits of PWAs?
  1. You can use an app shell for fast transitions. The shell loads before the content, and dynamic content then populates the view.
  2. Users have the power to add the PWA to their home screen like an app for easy access, without having to download an app.
  3. PWAs can provide a full screen experience on mobile and on desktop, similar to an app interface for a more immersive experience.
  4. Users can access content within a PWA offline through caching
  5. Users can opt-in to push notifications, though Ben cautions that we should use those notifications wisely.
 4. AMP and PWAs can be used together for the best of both worlds - speed and experience Using AMP helps users discover the content through AMP search results, and have a seamless page loading experience. The content is delivered quickly. Then, when they click in to additional pages, they’re upgraded to the PWA experience to continue to browse. This helps not only deliver content quickly, but provide an engaging experience throughout the browsing process. Can this be done without AMP? Certainly, according to Ben. Does that happen often? Definitely not. The reason being that it’s common for developers to inadvertently slow loading time by adding additional script elements or files that aren’t optimized - he even admitted that it happens at Google. AMP helps reduce that risk. You can go to amp.cards to see a demo of the AMP to PWA experience. It’s worth a look! Note - it works best in mobile. Did you miss Pubcon Pro this year? Or just want to revel in the glory of what was? Check out the rest of our Pubcon Pro live blogs here.

The post 4 Reasons to Get AMP’d Up About Google AMP with Google’s Ben Morss appeared first on Online Marketing Blog - TopRank®.



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