Thursday, June 7, 2018

Creativity and AI at Cannes Ad Fest

Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design. The Cannes Lions festival will be packed with executives from the world’s top advertising agencies and influential marketers from many industries, and I hope you’ll tune in to see what Oracle has to say, too.

On Tuesday, June 19, I’ll speak on a panel exploring the impact of artificial intelligence on creative professions. On Wednesday, June 20, I’ll take part in a discussion on how to attract and keep diverse talent and accommodate a generation of workers who value freelancing over fixed positions. And on June 21, Oracle will join a roundtable talk on the changing definition of creativity in a fragmented media landscape. You can follow the action at the Cannes Lions web site and on this blog.

Oracle has been compiling some nice case studies for its marketing cloud software, which helps businesses plan, launch, and measure their campaigns. Italy’s Pirelli, the iconic global brand for high performance tires, is using Oracle software to personalize emailed pitches, set up in-person consultations, and generate lots of new leads for their premium products — keeping in touch with customers whether they’re online or on the road.

Heineken’s Urban Polo series in New Zealand is attracting younger audiences to smaller fields to view the traditional game using Oracle’s Marketing Cloud for automated chats in Facebook Messenger that convey information about matches and parties in place of a program.

Cannes Lions will host more than 4,700 companies, plus some show business stars to lighten the mood (Kevin Costner and David Schwimmer of “Friends” will speak, as will Smiths' guitarist, Johnny Marr). I hope you’ll join me in person or online to see what my colleagues from the advertising and marketing spheres are saying about their customers and industry trends. 



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