Monday, June 25, 2018

How to Determine If Your USP Is Fake (a Missed Opportunity to Connect)

The most skilled marketers still have trouble positioning their own businesses. Why? It’s difficult to objectively look at your own work, but unless you do — and communicate the special benefits you offer — you won’t stand out from competitors. Today’s post is for anyone who isn’t attracting the right type of prospects. I’m going
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