Tuesday, June 19, 2018

B2B marketers must prove contribution to revenue

Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line. The post B2B marketers must prove contribution to revenue appeared first on Marketing...

Please visit Marketing Land for the full article.


from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2t7K8B6
via IFTTT