Friday, November 30, 2018

Customers Want You to Understand Their World

I want to tell you the tale of two companies both trying to reach part of the community they serve and how one failed and the other nailed it. Why this is important is because it ties closely to the way customers choose to spend their money these days. They want companies who understand their world, and they want to feel like they’re with a company that cares about what they like.

This isn’t really a story about Fortnite, but it is

If you have a kid between 8 years old and 50, you might have already heard about Fortnite. The video game which launched in 2017 has already raced to 200 million active users (75 million in just the last six months). They passed a billion dollars in revenue last July, and will quite likely make a big year end revenue goal announcement.

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