Friday, January 31, 2020

Crunch Time for the Kansas City Chiefs Digital Team: How Oracle Eloqua Helped Them Score with Fans

The Kansas City Chiefs are headed to Super Bowl LIV. As an article just published by Forbes points out, the Chiefs’ success and thrilling playoff season has put increased pressure on the franchise’s content and media team. They have to continue to engage an already energized fanbase in new and intriguing ways to keep the excitement high and deliver fresh, special, and intriguing content on all of its platforms.

Over the past two years, the digital content and media team has tried several approaches to broaden and expand the fanbase both locally and internationally. They’ve experimented with long-form content, such as a team documentary series called The Franchise, and are keeping up with youth-oriented social network platforms, such as Instagram, Snapchat, and TikTok.

Game days see the intensity rise, as the team then has to put out content focused on making sure fans come out the game and get the most out of the experience. On Super Bowl Sunday, this intensity and pressure will hit meteoric heights. However, the team has remained calm, since they have been using Oracle Eloqua to connect fans to game day information via social media to help improve their experience.

In fact, Oracle Eloqua proved key in the digital content and media team increasing fan engagement by 200% and developed a following of more than 5 million fans all around the world across multiple digital platforms over the last two years and will help tremendously with their content this Super Bowl Sunday as well.

Oracle Eloqua, a part of Oracle CX Marketing, is marketing automation software that enhances buyer journeys with sophisticated lead and campaign management tools that equip marketers to send the right message at the right time on the right channel to the right customers.

To find out more about how Oracle CX Marketing can help you increase customer engagement and widen your reach across digital platforms, please visit us at: https://www.oracle.com/marketingcloud/.

 

 

 



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