On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption.
Welcome to episode 34 featuring John Culver, an Oracle Solution Engineer. As someone who works closely with our customers to understand their needs, John offers valuable advice to organizations developing new digital experiences. Instead of overengineering and deploying everything at once, he recommends using agile methodologies instead.
Whether you are developing a new ecommerce store, a digital assistant or a chat bot, always start with the customer in mind. What is your top two or three highest-volume or highest-value inquiry or request? Start with a small implementation of that and then iterate from there based on successes and lessons learned. This will help you continually create better and better digital experiences for your customers. For examples of how agile methodologies work, watch the video:
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For more information, please read:
- 4 Ways Marketers Can Embed More Agile Thinking into Their Organizations
- Demystifying the Customer Experience
- Get Real-Time Feedback for Long-Term Results
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