Wednesday, February 16, 2022

Why Storytelling Is Dead And How To Build A Strategic Narrative Instead

Why Storytelling Is Dead And How To Build A Strategic Narrative Instead written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Guillaume Wiatr on why storytelling is dead and how to build a strategic narrative instead.

A business strategy consultant, leadership coach, writer, and artist, Guillaume Wiatr teaches CEOs, Founders and Business Owners how to build a strategic narrative.

He is the Principal and Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose.

As a global speaker, Guillaume challenges the business community to go beyond the tactical aspects of storytelling.

He invites us to realize that innovation only happens if we know how to create new narratives. As he says, “People will pay for a story, but they will die for a narrative”.

More from Guillaume Wiatr:


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This episode of the Agency Spark Podcast is brought to you by ActiveCampaign. Don’t just email – ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Learn more at

from Duct Tape Marketing