How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd

Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2k8ygbT
via IFTTT