This article was originally published in the MarketingExperiments email newsletter
In Part 2 of our series on high-converting copy, Flint McGlaughlin shares six common but deadly mistakes copywriters make on webpages. He gives strategies to correct those errors and teaches viewers how to ease the customer through organic friction in the buy process.
Watch this replay of a YouTube live interactive session to learn a step-by-step evaluation process you should apply to your copy before hitting the “publish” button.
(You can view part 1 here.)
Here are some key points in the video:
- 1:17 Our video producer’s puppy visits the studio
- 7:48 Transparent Marketing – you can access the free PDF here: https://marketingexperiments.com/valu…
- 14:13 Several headlines optimized showing quantitative conversion results
- 23:26 Live optimization – HR website
- 27:00 Don’t use impersonal language with stacked prepositions and modifiers
- 32:00 Don’t use an untrustworthy tone
- 34:18 Don’t have a me-centric structure
- 37:54 A list of the 6 deadly copywriting errors
- 42:20 Don’t use qualitative modifiers (use quantitative)
- 48:20 Don’t make vague claims
- 50:29 Don’t neglect using transitional words
- 56:51 How to evaluate copy step-by-step for maximum effectiveness
Related Resources
Email Messaging Online Certification Course – Optimize email messaging and copywriting to achieve maximum clickthrough
Copywriting: 3 tips for optimizing your next direct mail campaign
Email Copywriting: How a change in tone increased lead inquiry by 349%
Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 1)
The post Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 2) appeared first on MarketingExperiments.
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