Wednesday, January 27, 2021

Growing Your Business With Integrity and Kindness

Growing Your Business With Integrity and Kindness written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with Sarah Santacroce

In this episode of the Duct Tape Marketing Podcast, I interview Sarah Santacroce. She’s setting out to change the marketing paradigm. For 12 years, she was running a successful LinkedIn consulting business, which inspired a great deal of the work that goes then into the gentle marketing revolution. We’re talking about her new book: The Gentle Marketing Revolution

Questions I ask Sarah Santacroce:

  • What are some of your favorite ways that marketing is broken?
  • Some people fall prey to copying what they see. A perfect example – you had a LinkedIn consulting business, and I get 10-12 pitches a day that are very similar on LinkedIn. So what do you say to the person who falls prey to that very idea?
  • People are often afraid of their marketing not being effective without using the things that become really popular – how do you get past this?
  • What’s the framework for gentle marketing?
  • Are we just trying to say be more human or is it really more about being empathetic in your marketing as well?
  • How does the process work for launching your book via Kickstarter?
  • Since you have the word revolution in the title of your book, what are your continued plans for turning this into a movement?

More About Sarah Santacroce:

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from Duct Tape Marketing