Rat Race Armaggeddon

Wednesday, July 1, 2020

CCPA enforcement starts now and most companies are ready

Unprepared for CCPA? Here is what you need to know and do — now.

Please visit Marketing Land for the full article.

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Facebook Ads boycott: What will be the measure of success?

Claiming the advertiser boycott as a success or failure likely won’t be clear cut.

Please visit Marketing Land for the full article.

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The Best Ecommerce Platforms for 2020

Want to jump straight to the answer? The best ecommerce platform for most people is definitely Wix.

Ready to start selling online? Before you can get started, the first thing you need to do is choose an ecommerce platform.

An ecommerce platform is a software that gives you the capability to create and manage an online store. You’ll use this software to manage your products, site, operations, and everything else related to online sales.

But finding the best ecommerce software isn’t always easy.

In an era where online shopping is the new norm, the market has become flooded with hundreds of different ecommerce solutions of all types and sizes.

Some are website builders, while others come in the form of plugins and shopping cart extensions. There are ecommerce solutions built specifically for certain CMS platforms and others that can be integrated with any existing website. Then there are ecommerce solutions for dropshipping, digital sales, B2B sales… anything you can think of.

Fortunately, this wide range of options means that the perfect solution for your specific situation is out there. You just need to find it.

Whether you’re starting a new website from scratch or looking to switch providers, this guide will point you in the right direction.

The Top 14 Best Ecommerce Platforms

Below, I’ve highlighted the top features, benefits, prices, and potential drawbacks for each one. I’ll also explain which platforms are best for specific types of online stores.

Wix

Visit Wix

Price starts at $23/mo
Drag-and-drop site builder
500+ ecommerce templates
Unlimited bandwidth
Get a 14 day free trial

Wix is best known as a drag-and-drop website builder. But you can also use Wix to create an ecommerce website from scratch.

The best part about using Wix is an ecommerce platform is its simplicity. Your ecommerce site will get the same drag-and-drop benefits as a traditional Wix website. You just need to choose an ecommerce plan to accept payments online.

For those of you who are already using Wix, you can always upgrade your plan to activate the ecommerce functionality.

Your Wix store manager makes it easy to manage inventory, track orders, and communicate with your customers.

Wix has more than 500 ecommerce templates for you to choose from. You can customize your storefront with collections, galleries, related products, and a customer wishlist.

You’ll also be able to set up global shipping rules from multiple carriers. As of right now, Wix does not support dropshipping. But their website says a dropshipping platform is coming soon, so I would expect that within the next year.

Unlike other ecommerce platforms, Wix doesn’t take any transaction commissions. So the only fees will come from the payment processor.

Wix offers four different ecommerce plans; all of which accept online payments:

Business Basic — $23 per month
Business Unlimited — $27 per month
Business VIP — $49 per month
Enterprise — $500 per month

All plans come with unlimited bandwidth. You’ll get extra storage at each pricing tier.

Wix is new to the ecommerce space. So the platform isn’t perfect. But they’ve definitely made improvements as of late. You’re able to do things like target abandoned shopping carts, which wasn’t always on option. So I expect more of these types of improvements in the years to come.

Shopify

Visit Shopify

Price starts at $29/mo
24/7 customer support
Drag-and-drop site builder
Used by more than one million online stores
Get a 14 day free trial

Shopify is arguably the most well-known ecommerce platform in the world. More than one million ecommerce businesses are powered by this ecommerce solution.

As an all-in-one ecommerce platform, Shopify is extremely easy to use and set up right out of the box. It’s a great option for ecommerce sites that don’t have lots of in-house technical resources.

The amazing part about using Shopify is that its so versatile. It’s used by small businesses and larger-scale operations alike. Kylie Jenner used Shopify to build her billion-dollar empire selling lip kits from Kylie Cosmetics. But you could use it as a small startup as well.

Another stand out from Shopify is its award-winning 24/7 support, which you’ll have access to even before you sign up for a Shopify plan.

Shopify makes it easy for you to sell products from your online store, as well as through social media platforms, online marketplaces, and in-person with Shopify POS.

The Shopify drag-and-drop builder is a convenient way to build a new ecommerce website from scratch. All themes are optimized for mobile devices, which is necessary to maximize your conversions.

Shopify even has its own payment processor built-in the platform. It also integrates with more than 3,200 apps in the Shopify App Store.

There are three different base plans offered by Shopify:

Basic Shopify — $29 per month
Shopify — $79 per month
Advanced Shopify — $299 per month

Keep in mind, these are just the base rates. Adding apps, processing payments, and other features will cost you extra.

High volume stores seeking enterprise-grade solutions can get a custom Shopify Plus quote to fit your needs.

The entry-level plan will be enough to get you started, but I’d recommend the mid-tier Shopify subscription at a minimum. It comes with better features like gift cards, professional reports, and better discounts for shipping and payment processing.

Shopify offers a 14-day free trial for all of its plans.

More QuickSprout Shopify Reviews and Guides

Squarespace

Visit Squarespace

Price starts at $12/mo
Unlimited products
Sell physical & digital products
24/7 customer support
Get a 14 day free trial

Squarespace is another popular website builder. But Squarespace has a fully integrated ecommerce platform built-in to every plan except for the entry-level option.

With Squarespace, building a beautiful website is easy. The templates are modern and fully customizable. You can even install multiple templates to one website and switch between them at any time.

I’d recommend Squarespace to new ecommerce shops that are unsure of what the future holds. That’s because this platform makes it easy for you to scale or pivot the direction of your sales strategy.

Squarespace has dozens and dozens of ecommerce benefits. Here are some of the top highlights to give you an idea of what you’re getting:

Unlimited products
Flexible product varients
Sell physical and digital products
Manage subscriptions
Multiple payment methods
Mobile-optimized checkouts
Gift cards
Abandoned cart recovery

The list goes on and on. The drawback of using Squarespace is that there isn’t an app store to add any other integrations or extensions. What you see is what you get. You’ll find that the most popular and useful apps are already built-in, but just make sure you check the full feature list if you need or want something specific.

These are the Squarespace plans and prices:

Personal — $12 per month
Business — $18 per month
Basic Commerce — $26 per month
Advanced Commerce — $40 per month

As I mentioned earlier, the Personal plan does not have ecommerce capabilities. You can sell online using the Business plan, but you’ll pay an additional 3% transaction fee to Squarespace, and won’t get all of the useful ecommerce features.

At a minimum, I’d recommend the Basic Commerce plan. There are no transaction fees, and you’ll benefit from customer accounts, checkouts on your own domain, ecommerce analytics, social media selling, POS, and other features that you’d expect for an ecommerce shop.

For gift cards, abandoned cart recovery, subscriptions, and a few other higher-level features, you’ll need to sign up for the Advanced Commerce plan.

BigCommerce

Visit BigCommerce

Price starts at $29.95/mo
Pricing based on annual sales
Lots of built-in native features
Multi-channel selling capabilities
Get a 15 day free trial

BigCommerce has been providing ecommerce solutions for the last decade. During that time, they’ve processed more than $17 billion in merchant sales.

Similar to Shopify, BigCommerce is a robust all-in-one ecommerce platform providing everything you need to sell online. In fact, BigCommerce actually has more native features than Shopify built-in right out of the box.

Although some of you might be a bit overwhelmed by these capabilities and features.

But for people who plan on taking advantage of these extra features, it’s nice to know that you won’t have to pay extra for functionalities.

BigCommerce makes it easy for you to manage sales across multiple channels as well.

The platform has an outstanding reputation in terms of uptime, loading speed, security, and other performance metrics. They offer unique solutions for B2B stores, wholesale shops, and WordPress users.

BigCommerce has specific options for ecommerce stores in different industries as well.

Whether you’re starting a new online store from scratch, or scaling your brick-and-mortar small business into the ecommerce world, BigCommerce is a top solution for you to consider.

Here’s a quick overview of the BigCommerce plans:

Standard — $29.95 per month
Plus — $79.95 per month
Pro — $249.95 per month

As expected, each tier comes with added features and benefits. But what’s unique about BigCommerce’s pricing is that stores will automatically be upgraded to a new plan if they reach certain sales milestones in a year.

The 12-month sales limits are as follows:

Standard — Up to $50,000
Plus — Up to $150,000
Pro — Up to $400,000

So for example, if you sign up for the Standard plan, you’ll automatically be switched to the Plus plan if you eclipse $50,000 within the last 12 months.

While that shouldn’t discourage you from using them, it’s important to know this ahead of time so you aren’t surprised if your monthly rate increases.

Save 10% off Plus and Pro plans with an annual contract. You can try any BigCommerce plan free for 15 days.

Square Online Store

Visit Square

Price start FREE
SEO tools
Great integrations
Flexible customer connections
Get started for free

Square offers an excellent ecommerce platform along with their POS software.

As such, it also comes with seamless integration with their point-of-sale solutions. That means you’ll be able to keep all of your inventory in check without having to worry about running out of products for your customers.

With Square’s ecommerce platform, you’ll also be able to do things like book appointments, accept donations, arrange pickups or deliveries, and even sell your products on Instagram.

Square also has a robust set of online tools that allow you boost your SEO and reach even more customers through the web.

The platform is completely free to start and includes integration with Square POS, automatic inventory sync, and unlimited products for pick and delivery. There is a catch though: It costs 2.9% plus 30 cents per transaction.

For full pricing details, visit the Square Online Store plans page.

3DCart

Visit 3DCart

Price starts at $19/mo
Built-in SEO tools
Best for experienced users
30 day money-back guarantee
Get a 15 day free trial

3DCart has been in business for more than 20 years. With more than 22,000 merchants using the platform, it’s not nearly as popular as industry giants like Shopify or BigCommerce. However, 3DCart is a great option to consider for advanced ecommerce users.

I’d recommend 3DCart to those of you who have built online stores in the past. If you have experience in the ecommerce industry, 3DCart has capabilities that you can take advantage of.

They don’t offer a drag-and-drop builder, so you’ll need to have a basic understanding of coding and development to customize your themes and templates.

3DCart stands out as one of the best ecommerce platforms with built-in SEO tools. Here’s an overview of the pricing for its plans:

Similar to BigCommerce, each plan has restrictions in online sales before you’re automatically upgraded to the next tier. Those limits are $50k, $100k, $500k, and $1 million, respectively, for each plan.

Other top features and benefits of 3DCart include:

No transaction fees
24/7 customer support
200+ payment gateways
Integrations with third-party online marketplaces
Unlimited bandwidth
Web hosting
Free domain for one year

One of the drawbacks of 3DCart is that the admin dashboard for managing your site isn’t that user-friendly. Lots of themes and designs are outdated as well.

All 3DCart plans come with a 15 day free trial and are backed by a 30-day satisfaction guarantee.

WooCommerce

Visit WooCommerce

Free to install on WordPress sites
Easy to customize
More than 300+ extensions
Most popular ecommerce solution in the world
Try it for free

WooCommerce is a bit different than the other platforms we’ve seen so far. It’s an ecommerce plugin made for WordPress, as opposed to an all-in-one ecommerce platform.

But with nearly 80 million downloads, WooCommerce is the world’s most popular ecommerce solution. Nearly 30% of all online stores across the globe are powered by WooCommerce.

With WooCommerce, any website running on WordPress can be turned into an ecommerce store.

WooCommerce is free to download and install to your WordPress site. But it requires you to have your domain, hosting, and WordPress account already set up. Then it’s just as simple as installing any other WordPress plugin.

You can customize your store by adding 300+ extensions from the WooCommerce Extensions Store.

This is where you’ll integrate payment processors, subscription tools, and store management features. Lots of these extensions are free, but others are priced up to $300 per extension.

Since WooCommerce is run via WordPress, the customization and capabilities for your online store are virtually limitless. You’ll only need to add features that you plan to use, so you won’t have to worry about anything else cluttering your dashboard.

With all of this in mind, I would only recommend WooCommerce to content-based websites. Meaning the primary function of your site is not the ecommerce capabilities.

For example, if you have a WordPress blog and want to sell 10 or 20 products as a supplemental income strategy, you can install WooCommerce for its ecommerce functions.

But if you want to build a new ecommerce website from scratch and sell hundreds of different items, I’d look for another solution on our list.

OpenCart

Visit OpenCart

Price starts at $0/mo
13,000+ themes and extensions
Simple interface
Open-source software
Try it for free

The OpenCart ecommerce platform provides everything you need to create and manage your online store. More than 342,000 ecommerce sites across the globe are powered by OpenCart

OpenCart is not a website builder. It’s an open-source software that you can install to add ecommerce functionalities to your existing website.

One of the reasons why I like OpenCart is because the admin dashboard makes it easy for you to manage everything using a singular and simple interface.

Another major advantage of OpenCart is its marketplace. It has more than 13,000 modules, themes, and extensions. So if you want to integrate something with your ecommerce store, there’s a good chance it’s available on the OpenCart marketplace.

The best part about OpenCart? It’s free to download and install to your website. There are never any monthly or annual fees for using this software.

However, you will have to pay to use certain extensions. But if you’re running a simple ecommerce website and don’t need many premium extensions, OpenCart is a great way to keep your costs down.

If you need help or assistance, there are more than 110,000 registered members active on the OpenCart community forum. You can browse through the 550,000+ posts to see if someone already answered your question.

For dedicated technical support directly from OpenCart, you’ll need to pay. The rate starts at $99 for a one-time fix or $99 per month for advanced ongoing support.

Ecwid

Visit Ecwid

Price starts at $15/mo
Compatible with popular CMS platforms and website builders
Easy to scale
Try it for free

If you’re a WordPress user and want an alternative solution to WooCommerce, Ecwid would be my next recommendation.

It’s not nearly as popular as WooCommerce, but it still offers great benefits and specializes in ecommerce sales from multiple marketplaces.

Unlike WooCommerce, Ecwid is compatible with other platforms as well. In addition to WordPress, Ecwid can be added to:

Wix
Weebly
Squarespace
Joomla
Tumblr
Blogger
Adobe Muse

Basically, you can turn nearly any website into an ecommerce platform with Ecwid.

Another great benefit of Ecwid is that they have a free forever plan, although its limited to just 10 products. You won’t be able to integrate your online store with other marketplaces for free either.

To get the most out of Ecwid, you’ll need to sign up for a premium plan.

Venture — $15 per month
Business — $35 per month
Unlimited — $99 per month

The Venture and Business plans are limited to 100 and 2,500 products, respectively. As the name implies, there aren’t any restrictions on the Unlimited plan.

As you’d expect, the features and benefits get better as you upgrade to each tier. So you can start off with the entry-level plan and upgrade at any time that you see fit if you outgrow your plan.

Magento

Visit Magento

Price starts at $20,000/year
Enterprise-level solution
1,000+ themes and extensions
Drag-and-drop page builder
Get a free demo

Magento is an ecommerce platform designed for enterprise-level online stores. It’s used by global giants like Nike, HP, Jack Daniel’s, and Canon.

It has specific solutions for businesses that operate as a B2C, B2B, or both. Magento has powerful and robust ecommerce capabilities for any type of website across all industries.

Again, I’d only consider Magento if you have a huge online store. It’s not worth it if you’re a small business or ecommerce startup.

Pricing for a Magento enterprise license starts at over $20,000 per year. They do advertise more options for small business owners, but I’d stay away from those.

Magento is an industry leader in terms of mobile commerce solutions.

You’ll be able to create a PWA (progressive web app) to enhance the user experience for customers shopping from their mobile devices.

Magento has an easy to use page builder with drag-and-drop capabilities. It offers content staging and previews, instant purchases, and merchandising.

You’ll also benefit from customer segmentation features that personalize the customer experience. Use Magento to sell your products through any online marketplace or sales channel.

You can customize your Magento store by choosing from 1,000+ extensions and themes.

Volusion

Visit Volusion

Price starts at $26/mo
Best for stores with large catalogs
Great customer service
30 day money back guarantee
Get a 14 day free trial

Volusion is a pioneer in the ecommerce industry. For the last 20+ years, over 180,000 websites have used this platform to sell online. More than $28 billion in sales have been processed from Volusion stores.

With Volusion, it’s easy to create your store, sell your products, and scale your business.

This platform is only intended for stores selling physical products. It’s not made to support digital downloads.

Volusion is a great choice for those of you offering lots of products. There aren’t any quantity restrictions for the products offered on your site.

Volusion offers exceptional customer service. But the level of support you get depends on your plan. For example, the entry-level plan does not come with phone support. Here’s an overview of the plans and pricing:

Personal — $26 per month
Professional — $71 per month
Startup — $161 per month
Business — $269 per month

Shipping rates are determined by your plan is well. Higher-level plans get better discounts.

Similar to other ecommerce platforms we’ve seen, your plan will automatically be upgraded if you exceed certain sales milestones in a 12 month period.

Volusion does have its drawbacks. Lots of their themes seem a bit dated compared to other ecommerce platforms. Volusion also doesn’t have built-in blogging capabilities, so you’ll need to use WordPress or another CMS for that feature.

You can try Volusion free for 14 days. All plans are backed by a 30-day money-back guarantee.

J2 Store

Visit J2 Store

Price starts at $8.16/mo
Joomla shopping cart extension
Supports subscriptions and memberships
30 day money back guarantee
Try it for free

I want to start off by saying that J2Store is not for everyone. It’s only made for websites that fall into a very specific category.

J2Store is a shopping cart extension for people using Joomla as a CMS. So it’s not an all-in-one ecommerce platform. You need to already have a Joomla website to use J2Store.

I like J2Store because you can get everything set up in less than 10 minutes. It’s about as easy as it gets for turning a Joomla site into an ecommerce shop.

J2Store has more than 350,000 downloads, has 60+ app integrations, and is compatible with 75+ payment gateways.

In addition to selling physical products online, J2Store also supports subscriptions, memberships, digital downloads, partial payments, and deposits. You’ll also be able to manage bookings and reservations using this Joomla shopping cart extension.

J2Store has the capability to sell products with variants that need to be configured by the customer before checkout.

You can download and install J2Store for free. But to start selling, you’ll need to upgrade to one of the two premium plans:

Professional — $49 per six months
Developer — $99 per year

The two plans are basically identical in terms of features. The biggest difference is that the developer plan supports five sites, whereas the professional plan supports unlimited sites.

Both premium plans are backed with a 30-day money-back guarantee.

If you’re using Joomla and want to start selling online. J2Store is a no-brainer. But if you’re starting a new ecommerce site from scratch, I can’t say that using Joomla as your CMS is the best option. I’d look for another choice on our list.

Salesforce Commerce Cloud

Visit Salesforce

Custom pricing
Ecommerce and CRM platform
Ideal for B2B companies
Leverage AI to drive sales
Get a free trial

Salesforce is one of the best CRM platforms on the market today. But recently, they’ve expanded their services into the ecommerce space.

In 2016 Salesforce acquired Demandware, which is a cloud-based ecommerce solution. They rebranded Demandware and named it the Salesforce Commerce Cloud.

This is the best solution for those of you who want a CRM and ecommerce platform in the same package.

salesforce

The Commerce Cloud also has B2B-specific ecommerce solutions.

In addition to the CRM and ecommerce software, Salesforce stands out with the AI being used to improve the customer shopping experience. By using “Commerce Cloud Einstein” you’ll be able to leverage sales with data from customer purchase history and browsing behavior.

Salesforce will help you recommend products to users in real-time based on a wide range of factors. Ultimately, this will help you drive more conversions.

Pricing for the Salesforce Commerce Cloud is not transparent on their website. But it’s based on “gross merchandise value.” You need to contact Salesforce to request a quote.

Fortunately, you can try out the Salesforce Commerce Cloud and Salesforce CRM for free with a trial. The length and terms of the trial depend on your unique situation.

Easy Digital Downloads

Visit Easy Digital Downloads

Price starts at $99/year
100+ themes and extensions
Sell subscriptions & digital content
Made for WordPress
Learn more

As the name implies, Easy Digital Downloads is made for selling digital products online. This plugin is made specifically for WordPress sites. So if you’re not using WordPress, then you’ll need to look for another solution.

Easy Digital Downloads has more than 2,440,000 downloads, 100+ themes and extensions, and 180+ project contributors.

It’s the best plugin for selling digital goods from your WordPress site.

EDD has a full shopping cart that allows customers to buy multiple downloads at the same time. You can add discount codes, restrict file access to authorized users, and track downloads with full data reports.

You’ll also be able to set up customer account pages.

Here’s an overview of the plans and rates for Easy Digital Downloads:

Personal Pass — $99 per year
Extended Pass — $199 per year
Professional Pass — $299 per year
All-Access Pass — $499 per year

These rates are extremely affordable, especially considering the extensive capabilities offered by EDD.

If you have a WordPress blog and want to start monetizing your site by selling guides or ebooks, Easy Digital Downloads will be your best bet.

How to Find the Best Ecommerce Platform For You

With so many options to consider, you’ll need to narrow down your choices. This is the methodology that we used for making the picks on our list above.

You can use these criteria as well to make your decision easier. I’ll explain which features matter the most, which ones don’t, and break down the details of each element below.

Setup and Ease of Use

Getting started should always be the first thing to consider. If it’s difficult to get set up out of the box, it’s usually a sign that you’ll have trouble down the road as well.

You need to make sure that the platform makes it easy for you to start your store, manage your products, edit your website, and collect payments online. Ideally, all of this should be managed in a single admin dashboard or interface with minimal third-party requirements.

Type of Ecommerce Platform

All ecommerce platforms or not created equally. The type of platform you choose will depend on your current situation.

There are ecommerce website builders, plugins, and extensions. If you already have a website, you need to make sure that your solution is compatible with whatever CMS you’re using.

For example, WooCommerce is a plugin made for WordPress sites. J2Store is a shopping cart extension for Joomla. Ecwid is an extension compatible with both WordPress, Joomla, and other platforms as well.

If you already have an existing website and you just want to convert it to an online store, a plugin or an extension would be better than a website builder.

Type of Website

The type of ecommerce website you have will also determine your ecommerce platform.

How many products are you selling? Are you offering physical products, services, or digital goods? Do you need dropshipping capabilities or are you managing shipments on your own?

An existing blog website that wants to add digital downloads will not need the same solution as a full-blown ecommerce shop that needs to be built from scratch.

Features

All ecommerce stores will let you process online payments. But you need to look beyond that to see what features they offer and what features you actually need.

Is everything already built-in to the platform? Or is there a marketplace with themes, integrations, and extensions?

Some advanced plans come with things like abandoned cart recovery, customer profiles, detailed analytics, and product recommendations. But if you just have a basic site selling a few products, these features may not be important to you.

Value

The cost of your ecommerce solution will likely be based on the features offered in the plan you select. Some ecommerce platforms are free, but you’ll be charged as you add certain extensions.

Your rate might even change based on your sales. So make sure you understand how the pricing works before you make a final decision.

I always look for ecommerce platforms offering a free trial and some type of money-back guarantee. This gives you a chance to try everything out to see if you’re getting the best value.

Summary

Choosing an ecommerce platform can be challenging simply because there are so many different options at your disposal. Fortunately, you can narrow your list down based on the criteria that I’ve identified above.

There’s something for everyone on this list. Whether you’re a beginner in need of an ecommerce website builder, or an experienced developer in need of advanced software for B2B sales, you’ll be able to use this guide to find what you need.

Here’s a quick overview of the best ecommerce platforms that I’ve reviewed in this guide.

Wix — Best drag-and-drop ecommerce site builder with easy setup.
Shopify — Best for startups, beginners, and boutique ecommerce shops.
Squarespace — Best website builder with built-in ecommerce capabilities.
BigCommerce — Best ecommerce platform for small businesses.
Square Online Store — Best free ecommerce platform plan.
3DCart — Best for advanced ecommerce store owners with development experience.
WooCommerce — Best WordPress plugin for ecommerce functionality.
OpenCart — Best free and open-source ecommerce platform.
Ecwid — Free ecommerce extension compatible with multiple CMS platforms.
Magento — Best ecommerce solution for enterprise-level stores.
Volusion — Best for ecommerce stores selling lots of products.
J2Store — Best Joomla shopping cart extension.
Salesforce Commerce Cloud — Best Ecommerce platform for B2B sales.
Easy Digital Downloads — Best WordPress plugin for selling digital products.

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Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live

How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game. The sky's the limit when it comes to how B2B brands can use LinkedIn Live. Here are 12 to get you started:

Interviewing a Member of Your C-Suite
Answering Frequently-Asked Questions
Streaming a Keynote or Session
Highlighting Special Events
Streaming “Ask Me Anything” Episodes
Introducing Various Team Members
Deep-Dive Interviews
Showcasing Behind The Scenes Workplace Culture
Unveiling New Innovations
Launching Episodic Content
Announcing Major Brand News Live
Sharing Tips and Tactics

Now let’s dig in and see how major B2B brands are using LinkedIn Live.

1 — JPMorgan Chase’s Advancing Black Pathways

JPMorgan Chase chose LinkedIn Live for its new virtual six-part series “Advancing Black Pathways Career Readiness,” featuring a variety of topics focusing on career development, reinventing careers in the new virtual environment, and how recent graduates can best move into the workforce. JPMorgan Chase released its first video in the series on June 23, and will launch each new video via LinkedIn Live on its LinkedIn page every other Tuesday. The series comes on the heels of its previous “Show Me Your Walk HBCU Edition,” which the firm hosted to celebrate the graduations of some 30,000 students, featuring comedian Kevin Hart streamed live on LinkedIn Live and the firm’s Twitter, Facebook, and YouTube channels. "We're committed to equipping the next generation of black talent with the tools and insights they'll need to build lasting and rewarding careers both as entrepreneurs and in Corporate America," Brian Lamb, JPMorgan Chase's global head of diversity and inclusion noted. “In addition, we're being intentional about increasing access to well-paying careers, and intend to grow our network of black talent through the Advancing Black Pathways Career Readiness Series," Lamb also noted about the new LinkedIn Live series. At TopRank Marketing we've also recently examined how B2B brands can take a stand, in "B2B Brands Take a Stand: 5 Examples of Going Beyond Words to Action," and "Marketers: We Can Do Better Than Words with Action." Visit JPMorgan Chase's LinkedIn page.

2 — CompTIA

Computing Technology Industry Association (CompTIA) has used LinkIn Live to good effect on its LinkedIn page in furthering its cause of advancing the global IT industry, including recent live initiatives centered around Apple’s recent WWDC conference and looks at various emerging technologies and industry certifications. CompTIA’s senior director of global social media Kelly Stone shared some of the helpful LinkedIn Live insights the organization has learned through its streaming efforts, in a recent interview with PRNEWS senior content manager Sophie Maerowitz. “Don’t sleep on this tool,” Stone noted. “We were blown away — while we were live the engagement was 95 percent,” she added about the organization’s LinkedIn Live efforts which began in March. Visit CompTIA's LinkedIn page.

3 — Microsoft

LinkedIn parent firm Microsoft has certainly used LinkedIn Live to powerful effect, live streaming several keynotes presented by its CEO Satya Nadella, including its Build development conference and its partner conference INSPIRE. During the global health crisis Microsoft has also used LinkedIn Live to stream a wide variety of insightful discussions, including a June 30 stream featuring Nadella and others examining how the firm is helping people get needed skills in the changing economy. “LinkedIn Live is the fastest-growing content type on our platform, driving 7x more reactions and 24x more comments than regular video,” Kylee Lessard, LinkedIn associate product marketing manager for LinkedIn Pages and Elevate noted recently in an informative look at “12 Ideas for Your Next Virtual Event on LinkedIn.” Visit Microsoft's LinkedIn page.

4 — NASA

Going beyond both the B2B realm and the Earth’s atmosphere, NASA has harnessed the power of LinkedIn Live for live streaming coverage of the 228th spacewalk by astronauts Chris Cassidy and Robert Behnken on the international space station. NASA has also used LinkedIn Live to explore science and technology in the time of the coronavirus, and to reveal details about its Mars Perseverance rover. Visit NASA's LinkedIn page.

5 — SAP #SAPPHIRENOW Converge

SAP* has effectively used a variety of LinkedIn Live broadcasts surrounding its #SAPPHIRENOW Converge, Reimagined, and other events, revealing details on an array of new initiatives at the firm, including a look at how to lead your organization through economic recovery and beyond with SAP CEO Christian Klein and SAP CMO Alicia Tillman. “SAPPHIRE NOW Reimagined will be more accessible to all customers, partners, and stakeholders in the SAP ecosystem, and we look forward to providing everyone with an amazing end-to-end experience like never before,” Tillman noted. “With this year’s purely digital event, we want people to bring their curiosity and commitment to innovate together so we can unleash opportunities in this unprecedented business environment,” she added. Visit SAP's LinkedIn page.

Add New Energy To Your B2B Marketing Using LinkedIn Live

via GIPHY Your own marketing initiatives can benefit with newfound LinkedIn Live energy from the examples we’ve seen here from JPMorgan Chase, CompTIA, Microsoft, NASA, and SAP, and as more B2B firms make the move to incorporate LinkedIn Live into their efforts, we hope you’ve found these helpful. For more on how B2B brands are using LinkedIn, be sure to check out the following six articles we’ve written on the subject:

* LinkedIn and SAP are TopRank Marketing clients.

The post Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live appeared first on Online Marketing Blog - TopRank®.

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5 Blogs You Might Have Missed in 2020

With 2020 more than halfway over, we took a look back at several blogs that you might have missed but can still provide valuable insights as you continue to work on your digital marketing strategies. Email marketing, data-driven marketing, content, customer loyalty, and martech, we tried to cover several of the more important marketing topics to give you a breadth and variety of information:

1) Honor the Unsubscribe: 5 Ways to Screw Up an Unsubscribe –

Marketing teams who make it easy to unsubscribe and honor the unsubscribe request better build their reputation as trustworthy email marketers and improves their targeting by seeing which recipients are more interested and responsive than others.

2) Using Heat Mapping to Drive Website Conversion –

Heat mapping allows you to measure website visitor behavior and derive actionable insights from it. You can see what visitors are responding to and what they aren’t in order to optimize your site. Use this step-by-step guide to get started and take a better look at the data.

3) 10 Tips for Better SEO –

SEO experts give us their pro tips on image link building, creating relevant landing pages, making the best use out of social, mobile, and YouTube, and more to optimize content for value and search.

4) Why an Emotional Connection Matters in Loyalty and How to Achieve It –

Customers with an emotional connection to a brand are loyal to it. Emotionally loyal customers interact and engage more with brands. Research by Forrester shows that emotion drives loyalty in multiple industries. How do you build an emotional connection with customers and how do you keep them loyal? Read the blog to find out how to drive loyalty with helpful solutions and information.

5) What Are the Key Components of a Martech Stack? –

With more than 7,000 martech solutions available, marketers narrow what goes into their martech stack by considering what tools they actually need and remembering that quality triumphs over quantity. What basic building blocks should a martech stack include, though? It depends on multiple factors, such as whether you are B2B or B2C, your budget, your organization, and your goals.

For more marketing insights, check out Oracle CX Marketing.

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