How’s your customer data? Learn how to keep it fresh and accurate

Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for...

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Marketing Day: Twitter replies, Google to advertisers & Google Optimize

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Google is set to expand its store visits program to thousands more advertisers

Improved measurement techniques and machine learning-powered modeling have helped Google track more than 4 billion store visits from ads.

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A/B testing solution Google Optimize is out of beta and free for everyone

The A/B testing platform runs on top of Google Analytics.

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The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

The Unbounce Conversion Benchmark Report is filled with industry-specific data, graphs and actionable takeaways.

What is a good conversion rate for my landing page?

If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little” data point, you could double down on pages with lots of growth potential or confidently switch gears to focus on other projects because you know your page is performing well.

But here’s the problem:

• Companies in different industries use a wide range of landing page copy, traffic generation strategies and product offers. Because of this, average conversion rates across industries vary dramatically.
• This one “little” data point isn’t really so “little.” Conversion rate benchmarks are the function of a ton of variables, requiring access to hordes of data (not to mention people with the skills to mine and interpret that data).

Scientifically grounded answers to, “What is a good conversion rate?” just haven’t been available… until now.

We created the Unbounce Conversion Benchmark Report by analyzing the behavior of 74,551,421 visitors to 64,284 lead generation landing pages created in the Unbounce platform over the last quarter, using a rigorous scientific methodology and our proprietary machine learning technology.

How do your landing page conversion rates compare against your industry competitors?

Get the Unbounce Conversion Benchmark Report and find out.

By entering your email you'll receive other resources to help you improve your conversion rates.

For 10 popular industries, we’ll share:

1. An overview of average conversion rates per industry (the graph on the left).
2. A summary of how marketers in that industry are performing (right):

The Unbounce Conversion Benchmark Report is filled with charts, graphs and actionable takeaways for 10 of our customers’ most popular industries.

3. Industry-specific copy recommendations from our team of data scientists and conversion marketing experts (who have interpreted the data in the report for you). For each industry, we explore how the following factors could be impacting your conversion rates:
   • Reading ease
   • Page length
   • Emotion and sentiment

Our goal isn’t just to help you answer the question, “What is a good conversion rate for my landing page?”

Our goal is to eliminate some of the guesswork so you can build higher-converting landing pages, better prioritize your work and get back to the strategy and creativity that drives your business.

Download the Unbounce Conversion Benchmark Report (FREE)

Data-driven insights on average conversion rates per industry (+ expert copywriting advice)

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Why Google’s SEO advice is NOT (always) in your best interest

Google often provides useful information to the SEO community, but columnist Nate Dame argues that ultimately, the company's advice is in their best interest, not yours -- so make sure you understand the nuances.

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Twitter drops usernames from replies, giving full 140 characters to respond

A new change will give you more room to respond and, according to Twitter, make conversations easier to follow.

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