Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments.
The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think brands need to put more effort into providing a consistent experience.
So now that you’ve prepped for your content marketing journey by diving into our first eBook, In-Flight Content Guide: Prepping for Your Content Marketing Expedition, it’s time to create a great experience.
To help set you down the path to creating a great “in-flight”content experience for your customers, TopRank Marketing and Content Marketing Institute have partnered to bring you yet another go-to-guide from some of the brilliant minds speaking at Content Marketing World in September.
Feel free to get up and stretch your legs as we expect a smooth flight ahead. Then buckle up and get ready for our second of three eBooks titled: In-flight Content Guide: Creating a Memorable Content Experience where our content crew shares their top tips for creating a great content experience.
Share Insights From Our Content Crew Members
If you’d like to share tips from your favorite crew members, simply click below to tweet!
Slow your publishing process to ensure content is as valuable as it could be. @marketingprofs
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A great experience starts with disrupting expectations. @CarlaJohnson
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Spend time with people in your target audience to make better content experiences @dougkessler
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Uncover audience questions and use them in content to improve site rankings. @wilreynolds
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A great content experience starts with a story. @BrennerMichael
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Visual communication helps create great content experiences for your audience. @scottberinato
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Content can be found anywhere, but good content is read. @JillianHillard
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Before you create content, write down the problem you are solving for them (Purpose). @jaybaer
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Make the audience the hero of the story you're telling. @ardath421
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In content creation, when you share 'what to do', think also about 'how to do'. @IanCleary
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Create interactive content to get your audience directly engaged. @HeinzMarketing
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Ask your audience what type of content is most helpful to create great experiences. @ahaval
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What’s Next?
Keep your eyes peeled for the next eBook in our series, the In-Flight Content Guide: Making the Most of Your Content Journey.
If you’re not attending Content Marketing World this year, don’t worry! You can still follow along and participate in conversations via Twitter by using the hashtag #CMWorld, by following CMI on Twitter or by subscribing to our blog.
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