Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence.
Here's X articles I think CMOs should read this weekend:
How The CMO Can Leverage AI Internally And Externally
There’s no doubt that technology is changing faster than ever before. At the heart of that in the business setting is marketing, which is becoming a driving force behind putting that new technology into action to reach out to customers and make sure a company is communicating in the right way. One of the biggest changes in the tech and marketing world is artificial intelligence, which will play a major role in the coming years.
Read the full article on Forbes.
Five must-knows if you want to become a chief marketing officer
Far from being the "coloring in department," responsible for making people want to buy products, marketing now has a broader remit than ever. And as industries are ever more disrupted by start-ups that think differently, brands and their guardians – the chief marketing officers (CMOs) – have an ever-harder task of keeping up with trends and working out what consumers want from them. Here are five things to know about what the job involves now for aspiring CMOs.
Read the full article on CNBC.
The CMO Was Never Really Dead
Over the past several years, you’d be hard pressed to find an article about the role of the CMO without the mention of its demise in the modern marketing world. While it’s true there’s been plenty of concern around the value and impact of the CMO on business, largely because marketing impact has been woefully hard to measure to date, surely that’s not a basis for the brash assumption that the role was entirely on its way out the door?
Read the full article on Huffington Post.
Former Microsoft CMO On The Biggest Challenges Facing CMOs And Marketers Today
This just in... the state of marketing has changed. I know you're shocked, right? I figured I'd let you in on that little secret in case you were away or asleep for the past... 3-5 years or so. Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic shift. Technologies from AI and machine learning to mobile messaging and live content have reshaped how we connect, share, shop and make decisions as consumers.
Read the full story on Forbes.
Google goes after mobile native advertising with new AdSense formats
Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers. AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites. Publishers can use any or all of these ad categories on their sites.
Read the full story on Marketing Land.
Marketers Still Have Room to Grow Personalization Efforts
Personalization has been a big part of marketing discourse since the advent of digital marketing (and even a bit before). Now, with access to more customer data and more marketing technology than ever, brands are able to achieve truly unnerving levels of personalization. The question remains though, are marketers actually reaching their full personalization potential, or are they wasting resources on ineffective tactics?
Read the full story on DM News.
**Bonus Read**
Customer Experience (CX) is at or near the top of every CMO and marketer the world over. But as important as delivering the best CX possible is it doesn't need to be complicated.
Download the aptly-titled Customer Experience Simplified to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
Image: Pexels
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