Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be "real" and "human" often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. The post Brands strive for authenticity as audiences turn a skeptical eye toward ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2pAufR2
via IFTTT