Wednesday, October 23, 2019

How to Take Your Business from Distinct to Iconic

How to Take Your Business from Distinct to Iconic written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Scott McKain
Podcast Transcript

Scott McKain headshot

Today on the Duct Tape Marketing Podcast, I chat with speaker, author, and marketing expert Scott McKain. McKain is the author of several books, including his latest, Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction.

As the founder of a consulting and training company that explores the role of customer experience in boosting client retention (and revenue), who has worked with global brands like BMW, Bank of America, United Airlines, and Hilton Hotels, McKain understands what it takes to create a brand that stands out from the crowd.

On today’s podcast, he shares some of the steps business owners and leaders can take to create an iconic brand. It doesn’t matter if yours is a nationally-known business or a small local shop, the same principles apply to create a brand that your customers talk about and are excited to do business with again and again.

Questions I ask Scott McKain:

  • What is an iconic organization?
  • Can a small, local business become iconic?
  • How can we stop selling to become distinct?

What you’ll learn if you give a listen:

  • Why different isn’t necessarily better, and what you should aim for instead.
  • What are the four cornerstones of distinction for any business.
  • Why you should focus on finding negative information about your brand.

Key takeaways from the episode and more about Scott McKain:

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