You may have heard recent headlines about the Italian artist who duct-taped a banana to a gallery wall in Miami, and it sold for $120,000.
So what happened in the mind of the buyer that produced the shift in the perceived value? Some pretty darn good marketing.
Watch this brief 2-minute video as optimization expert Flint McGlaughlin explains what’s in the works for next week’s YouTube Live session.
Related Resources
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Ask MarketingExperiments: How do I (quickly) write value-infused headlines?
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
The post COMING SOON: The Power of Perceived Value – Discover how a well-marketed banana and a roll of tape produced a windfall appeared first on MarketingExperiments.
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