To increase conversion for your company, you must pinpoint your marketing and sales funnel leaks so you know what to repair.
Do you know precisely where customers are dropping out of your funnel? Where you should focus marketing efforts most efficiently to attract customers to conversion? The best next steps to make the biggest gains fast?
The MECLABS Institute Data Pattern Analysis tool provides a structured way to uncover the answers through intense examination of your customer’s data — their digital body language.
The goal is to thoroughly understand customer thought processes at each point in the marketing funnel where they have to make a decision to continue moving through it. By understanding what prospects are thinking at each stage of the buying process, you will be able to better match their motivation and move them through the sales funnel faster.
The Data Pattern Analysis tool includes the following:
- Summary profit analysis
- Demographics
- New versus returning visitors
- Device type
- Page depth
- The origin of your traffic (Source medium)
- Top pages
- Top landing pages
- Previous and next page
- Funnel analysis
- Supporting resources
It also includes a summary so you can have all critical data points, questions that need answering, and research questions in an easy-to-view and easy-to-present dashboard. The tool can work with any metrics platform but has been set up to be easily used with (and includes basic directions for) Google Analytics, due to that platform’s popularity.
Episode 2 of The Marketer as Philosopher: Become a Force for the Good provides an in-depth example, showing how to use the Data Pattern Analysis tool.
Are you having trouble increasing leads or sales? This Data Pattern Analysis is one of the tools we use in Quick Win Intensives. You can get expert help to boost your conversion rate in these intensives.
The journalism produced by the MarketingExperiments editorial team is powered by the research developed by its parent organization, MECLABS Institute.
For over 20 years, MECLABS has been the world’s largest independent research program focused on understanding why customers say “yes.” The Institute’s scientific approach, discoveries and patented heuristics have enabled marketers to achieve their goals.
There are three ways you can leverage MECLABS research:
- Access the 20+ years of research and discoveries published by our institute, available for free (and ungated) at meclabs.com/research
- Advance your career with online education and in-person training. On-demand courses allow busy professionals to study and master the material as their schedule allows. MECLABS instructors have conducted team-based training on corporate campuses and company headquarters across the nation. Learn more at meclabs.com/education
- Boost your Conversion Rate with a MECLABS Quick Win Intensive. Get MECLABS scientists to help you find the fastest way to drive a major revenue increase. Learn more at MECLABS.com/QuickWinIntensive
MECLABS Institute Data Pattern Analysis by MECLABS Institute is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License. Based on a work at https://www.marketingsherpa.com/freestuff/meclabs-data-pattern-analysis-tool. Permissions beyond the scope of this license may be available at https://meclabs.com/about/contact.
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