Wednesday, June 15, 2022

Why Strategy Before Tactics Is So Important

Why Strategy Before Tactics Is So Important written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!

About this episode:

In this episode of the Agency Spark Podcast, Sara talks with Alison Ver Halen on why strategy before tactics is so important.

Alison Ver Halen is a content marketer and SEO strategist who loves telling your story and coming up with a strategy to get it in front of your ideal clients so you can make magic together. Alison is the president of AV Writing Services. AV specializes in helping their clients improve their brand authority and online visibility using a combination of engaging content and tried-and-true SEO techniques.

More from Alison Ver Halen:

  • Alison’s LinkedIn
  • AV Writing Services Website
  • Content Marketing Made Easy Book
  • Download Free Marketing Workbook Here



This episode of the Agency Spark Podcast is brought to you by, a powerful project management platform. helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about at

from Duct Tape Marketing