You’re Going to Have to Get Good at Video

I’ve been experimenting with making and editing video lately. I’m not doing it for my jollies or because I think I’m damned good looking (which I am). It’s because WE (humanity) has demonstrated loud and clear that we want to CONSUME video. We prefer it to text. And if that’s true, and you and I are in the business of communicating, we’re going to have to make video. Oh, and it’ll have to be good.

But What Do People Want?

People consume over 1 billion hours of YouTube video every day. You might not be part of that stat YET, but it’s because you haven’t gone looking for videos that cover topics you’d actually want to watch yet. My mom and dad really like poker. So I went to YouTube and typed in “Texas Holdem Tips” and got a few million results (like this one). Maybe you’re an aspiring author but don’t have the time to write a book. I found this video about how to write a book in 24 hours. (Sounds dubious to me as an author, but I didn’t watch the video.)

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