Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/2pqN5vx
via IFTTT