Should Chatbots Be a Part of Your Marketing Strategy? written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Ben Beck
My guest for this week’s episode of the Duct Tape Marketing Podcast is Ben Beck. He is an entrepreneur, marketing consultant, and author of the weekly MarTech Monday column on the ClearVoice blog. He and I discuss the trending topic of chatbots and why they’re going to be a big part of our marketing and technology lives.
Beck loves working at the intersection of technology, security, and marketing. From his early youth selling discount candy from his locker to building his own SMS marketing tool that he sold to the state of Utah, he has learned the value of entrepreneurial thinking and smarter marketing.
Questions I ask Ben Beck:
- What is a chatbot?
- What are some of the categories of ways businesses use chatbots?
- Should everybody consider chatbots of part of their marketing strategy?
What you’ll learn if you give a listen:
- Where chatbots fall short
- Why personality needs to be included in chatbots
- How to build a chatbot
Key takeaways from the episode and more about Ben Beck:
- Follow on Twitter.
- Connect on LinkedIn.
- Email ben@roi.me.
- Learn more about Chatfuel.
- Learn more about API.AI.
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