Weekend Favs June 30

Weekend Favs June 30 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

• Parse.ly – Parse.ly aims to provide clear audience insights to the web’s best publishers through an intuitive analytics platform.
• Grow By Facebook – Grow by Facebook’s ambition is to help business leaders keep ahead by creating and curating insightful content and experiences.
• Javelin – All-in-one lean startup and customer development software.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

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Here’s how to use custom intent audiences in your GDN campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. The post Here’s how to use custom intent audiences in your GDN campaigns appeared first on Marketing Land.

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Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more appeared first on Marketing Land.

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Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. The post Is YouTube serving up more pre-roll & mid-roll video ads? appeared first on Marketing Land.

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Twitter undergoes reorg, makes former Periscope co-founder head of products

Kayvon Beykpour, the co-founder of Twitter's Periscope video app, will head up the company's product team. The post Twitter undergoes reorg, makes former Periscope co-founder head of products appeared first on Marketing Land.

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Is third-party data targeting more effective than contextual targeting?

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. The post Is third-party data targeting more effective than contextual targeting? appeared first on Marketing Land.

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Getting it done: how to overcome common link building blockers

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers. The post Getting it done: how to overcome common link building blockers appeared first on Marketing...

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SMX Advanced Recap: Bing’s Fabrice Canel keynote

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018. The post SMX Advanced Recap: Bing’s Fabrice Canel keynote appeared first on Marketing Land.

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Why MediaMath ‘unjoined’ the Ad ID Consortium

And instead joined the IAB Tech Lab’s DigiTrust, now allied with the Consortium. The post Why MediaMath ‘unjoined’ the Ad ID Consortium appeared first on Marketing Land.

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How social networks usurp Google’s local search dominance

Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google. The post How social networks usurp Google’s local search dominance appeared first on Marketing Land.

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Parsing pages: Is it better to update or remove thin content?

There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. The post Parsing pages: Is it better to update or remove thin content? appeared...

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How to take advantage of strategic PPC audience targeting

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. The post How to take advantage of strategic PPC audience targeting appeared first on Marketing Land.

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National ads, local results: Where should you be putting your money?

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money. The post National ads, local results: Where should you be putting your...

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Practice useful marketing for local business content success

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. The post Practice useful marketing for local business content success appeared first...

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How to create an ROI-based management approach for paid search success

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. The post How to create an ROI-based management approach for paid search success appeared first on Marketing Land.

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