Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns. The post Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel appeared first on...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2EkuWI6
via IFTTT