10 B2B Tech Categories Gaining Interest Because of COVID-19 Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs Magnifying the Massive Growth of B2B Marketplaces 87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2 Exclusive: Mary Meeker's coronavirus trends report Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword How Different Generations of Consumers Use Social Media [Infographic] Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today 
Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today Google Ads Data Hub testing audience lists for display campaigns, adding new features Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts ON THE LIGHTER SIDE: 
A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Why Personal Branding Is More Important Than Ever For The C-Suite — Forbes
- Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
- Joshua Nite — 10 Tips for Changing Business Strategies During Times of Crisis — Small Business Trends
- Lee Odden — Up next on Live with Search Engine Land: Content marketing during COVID-19 — Search Engine Land
The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog - TopRank®.
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