Rat Race Armaggeddon: Best Digital Marketing Agencies

From startups to Fortune 500s, every business needs to leverage digital marketing in today’s day and age.

But sometimes, you’ll need a little guidance with your digital marketing strategy. Whether you’re unsatisfied with your existing plan, need help with a new campaign, or just want some consultancy, a digital marketing agency can provide you with the assistance that you need.

The truth of the matter is this; every company can benefit from hiring a digital marketing agency. The trick is finding the best one that’s the right fit for your organization.

Some agencies specialize in SEO, while others are experts in social media marketing, email marketing, content marketing, and CRO.

But the best digital marketing agencies offer a wide range of solutions. These full-service digital marketing companies will be an ideal solution for most businesses. You can use this guide to help you find the best digital marketing company for your business.

The 10 Best Digital Marketing Agencies of 2020

After researching hundreds of different digital marketing agencies, I’ve narrowed down the list to ten options. These are the most well respected and trusted agencies on the market today.

Check out the in-depth reviews for each agency below. We’ll discuss their service offerings, what they specialize in, what budgets they work with, and what business types will benefit the most from their services.

Best Digital Marketing Agencies Reviews

WebFX

Visit WebFX

• 20+ years of experience
• Full-service marketing firm
• 91% client retention rate
• Wide range of industries
• Get a Free Quote

WebFX is an award-winning digital marketing agency with 20+ years of experience in this space. As a full-service digital marketing firm, WebFX has everything you need to improve your digital marketing strategy.

The exceptional service and proven results speak for themselves. WebFX has a 91% client retention rate, which is nearly 500% higher than the industry average.

WebFX is best known for its SEO services. They’ve driven 255,000+ Google page one rankings for their clients. In addition to search engine optimization, WebFX also provides:

PPC services
Social media marketing services
Web design services
Content marketing services
Conversion rate optimization (CRO)
Amazon optimization
Lead generation services

Ultimately, WebFX can help you increase your website traffic and drive conversions from multiple angles and points of emphasis.

Whether you’re a small business interested in local SEO services or a large-scale ecommerce company in need of a website redesign, WebFX has an option for you. In the past five years, WebFX has helped its clients earn more than $1.5 billion in revenue by generating 4.6+ million leads.

They work with businesses across a wide range of industries, including education, food and beverage, finance, automotive, industrial, legal, home and repair, insurance, medical, professional services, nonprofits, real estate, retail, tech, tourism, and more.

WebFX can accommodate budgets of all different sizes. Whether you’re looking to spend $300 per month or $10,000+ per month, this will be a top digital marketing agency for you to consider.

97th Floor

Visit 97th Floor

• 15+ years of experience
• SEO, paid media, creative, & automation services
• Customized game plans
• Clients include Adobe & ESPN
• Get a Free Quote

97th Floor is another full-service digital marketing agency boasting a long list of awards in this category.

Founded in 2005, 97th Floor has worked with some big brands over the past 15 years. Some of their top clients include Adobe, Dell, Salesforce, the Utah Jazz, Time Warner Cable, Intuit, LinkedIn, HP, Kaplan, ESPN, and more.

97th Floor offers digital marketing services across four main categories—SEO, paid media, creative, and automation. Top services in those categories include:

Link building
Keyword research
Technical SEO
Retargeting
Social media ads
Audience testing
Copywriting
Graphic design
Content marketing
Email marketing
Lead nurturing
Analytics

Overall, 97th Floor aims to reach current and prospective clients across every potential digital channel to maximize consumer interaction with your brand.

After your initial consultation, 97th Floor will give you a customized game plan for your strategy. You’ll be provided with a dedicated marketing team based on factors like work experience, industry knowledge, area of expertise, and even common interests.

97th Floor has experience working with startups, established enterprises, market leaders, and everything in between.

But with that said, it’s a better option for larger businesses with substantial marketing budgets. Consider hiring 97th Floor if you have a monthly marketing budget of $10k-$25k. They even have plans for companies with marketing budgets of $100k+ per month.

Rise Interactive

Visit Rise Interactive

• 16+ years of experience
• Interactive Investment Management
• Analytically-driven approach
• Large suite of tools
• Get a Free Quote

Rise Interactive is a full-service digital marketing agency that was founded back in 2004. In addition to the US locations, Rise Interactive has established a presence in Mexico and Argentina as well.

Like the rest of the agencies on our list, Rise Interactive goes beyond just specializing in one or two aspects of digital marketing. But Rise has a unique spin on their approach.

This agency developed a proprietary multi-channel strategy called “Interactive Investment Management.” The idea behind this approach is to fluidly optimize media content to whichever tactics or channels drive the highest ROI.

Rise is a top choice to consider for businesses that prefer an analytically-driven approach to digital marketing.

You’ll also benefit from a suite of tools to provide you real-time performance metrics, analysis, and optimization for your campaigns and strategy as a whole.

Some of Rise Interactive’s top digital marketing services include:

Paid search
SEO
Amazon marketing
Programmatic advertising
Affiliate marketing
Social media marketing
Email marketing
Marketplace listing
Web design
Content marketing
Customer experience analytics

As you can see, Rise offers ways for brands to reach consumers beyond basic search engines. The marketplace listing services are perfect for ecommerce businesses that sell products on multiple platforms.

Unlike some of the other options on our list, Rise does not have specific monthly budget requirements to be considered as a client. They work with companies of all different shapes and sizes.

DigitalMarketing.com

Visit DigitalMarketing.com

• 17+ years of experience
• “Capture it All” technology
• 3,150+ successful campaigns
• Clients include Ferrari & CBS
• Get a Free Quote

As the domain name obviously implies, DigitalMarketing.com is all things digital marketing.

Since 2003, this full-service digital marketing firm has worked with some of the fastest growing and most well-established brands in the world. Some of their top clients include Ferrari, AT&T, Activision, Fox, CBS, Coca Cola, Warner Brothers, Microsoft, Boeing, LG, Mercedes Benz, and Bank of America.

DigitalMarketing.com has its own technology called “Capture it All” that uses data to simulate beta tests to help plan the best possible course of action for your marketing campaigns.

The top digital marketing services provided by DigitalMarketing.com include:

SEO
Content marketing
PPC management
Social media advertising
Public relations
Reputation management

The PR and reputation management services are definitely unique compared to some of the other agencies on our list. Not every full-service digital marketing has these types of service offerings.

For more than 15 years, DigitalMarketing.com has created 3,150+ successful campaigns across 90+ different industries. This has resulted in billions of dollars in revenue for their clients.

Like most marketing firms, DigitalMarketing.com does not have prices listed on its website. They also don’t require you to disclose your budget to receive a quote. Contact them today to schedule a free consultation.

Ignite Visibility

Visit Ignite Visibility

• 7+ years of experience
• 160+ happy clients
• Unique marketing services
• Reasonably priced services
• Get a Free Quote

Ignite Visibility is a San Diego based digital marketing agency that was founded in 2013. While the firm is a bit newer compared to some of the other agencies on our list, it has 160+ clients and manages roughly $100 million in advertising per year.

As a full-service digital marketing firm, Ignite Visibility specializes in:

SEO
PPC management
Conversion rate optimization (CRO)
Social media marketing
Email marketing
Public relations
Website design
Website development
Reputation management
International SEO
Franchise marketing
Amazon media management

If you take a look at the list of services, you’ll see a couple of unique standouts compared to some of the other agencies we’ve reviewed so far, like international SEO and franchise marketing.

Another reason to like Ignite Visibility is because their services are reasonably priced. Most of their prices start around $2,000 per month, making this firm an affordable option for small businesses.

WebiMax

Visit WebiMax

• 12+ years of experience
• Full-service digital marketing agency
• 97% client retention rate
• Services as low as $400/month
• Get a Free Quote

WebiMax was founded back in 2008. This award-winning agency made Inc. 500’s list of fastest-growing companies for three straight years.

Clients of WebiMax are extremely satisfied with the results they’re getting. That’s why WebiMax has a 97% client retention rate, which is as good as it gets in such a competitive industry.

WebiMax has 50+ marketers on their team, but it’s still on the small side compared to some of the other organizations on our list. This is an ideal solution for those of you who prefer working with smaller teams.

WebiMax is best known for its reputation management services. In fact, this agency made our list of the best online reputation management companies on the market today.

But WebiMax does so much more than just improve online reputations. As a full-service digital marketing agency, they also specialize in:

SEO
PPC marketing
Local marketing
Online reviews
Social media marketing
Lead generation
Web design
Online PR

As a WebiMax client, you’ll have access to an online portal where you can manage all of the details associated with your account. The reporting dashboard gives you real-time results for marketing campaigns, including keywords, traffic, analytics, and other live stats.

WebiMax has dashboards and online portals for social media monitoring, local listings, and reviews as well.

Pricing for WebiMax services starts as low as $400 per month. Contact them today for a free consultation.

Mad Fish Digital

Visit Mad Fish Digital

• A Certified B corporation
• Small team for a personal touch
• Wide range of services
• Great for non-profits
• Get a Free Quote

Mad Fish Digital is a Certified B corporation. This digital marketing firm chooses to work with businesses that have a positive impact on their communities and the environment.

So if your company’s values align with Mad Fish Digital, you should definitely consider working with this full-service digital marketing agency.

Mad Fish Digital is one of the smallest firms on our list. Right now, they’re only working with roughly 50 clients. But that’s definitely a positive factor for those of you who want a personal touch and extra attention.

Top Mad Fish Digital services include:

Content strategy
Email marketing
Social media marketing
Data-driven design
Visual storytelling
Branded video campaigns
PPC
Lead generation and CRO
Brand awareness
SEO
Keyword mapping and on-site optimization
Technical SEO

As you can see, Mad Fish Digital covers all aspects of digital marketing. They specialize in certain industries, such as healthcare, higher education, sustainability and environment, SaaS, B2B, banking, hospitality, event planning, and more.

Mad Fish Digital is innovative, genuine, and fully accountable for your campaigns. They’ll keep you informed through each step of the process.

If you have a nonprofit, environmentally friendly, or sustainable organization, Mad Fish Digital will be a top agency for you to consider working with.

Split Reef

Visit Split Reef

• SEO & CRO services
• Social media marketing
• Reputation management
• Offices in Ohio & Florida
• Get a Free Quote

Split Reef is a digital marketing agency with offices in Ohio and Florida. They provide a wide range of digital marketing services, including other offerings like custom web applications, iOS and Android app development, progressive web apps, and more.

Split Reef’s top digital marketing services are:

SEO
CRO
Social media marketing
Reputation management

The list of services is definitely a bit smaller compared to other full-service digital marketing companies on the market today.

But Split Reef still makes our top ten list because of the other services they provide that fall outside the scope of digital marketing. If you’re also in the market for custom design and development, you can use Split Reef as an all-in-one solution.

For example, let’s say you want to create an app designed for wearable devices, like a smartwatch. Split Reef can help you design the app, develop it, and then handle your digital marketing as well.

Split Reef also specializes in responsive web designs and website speed optimization.

Another unique niche carved out by this agency is the legal industry. Split Reef has extensive experience with digital marketing for law firms. They have a team of legal content writers, and other tools that are specifically designed to boost traffic and conversions for legal websites.

While the two are definitely unrelated, Split Reef is a top choice for mobile app marketing and law firm marketing.

No matter what type of budget or project you have in mind, Split Reef can work with your budget. Services start in the $1,000-$5,000 range and go all the way up to $50k+.

Max Audience

Visit Max Audience

• 10+ year of experience
• Served more than 780 clients
• Prioritize your ROI
• Wide range of services
• Get a Free Quote

Max Audience has offices across the US from Los Angeles to Dallas and New York. For the past 10+ years, this full-service digital marketing agency has served more than 780 clients across a wide range of industries.

Their services have resulted in millions of leads generated and billions in total client revenue.

Top solutions provided by Max Audience include:

SEO
SEM
Email marketing
CRM marketing
Social media marketing
Marketing automation
Brand management

Max Audience has worked with small organizations and large companies throughout the world. They prioritize ROI with all digital marketing campaigns.

In addition to digital marketing services, Max Audience also provides web design services and messaging solutions for its clients. The messaging solutions will help you reach your customers across various digital touchpoints.

Max Audience leverages automation to maximize ROI in marketing campaigns. They follow the lead of Fortune 500 companies and B2B organizations by applying cost-effective and fail-proof automated campaigns.

Prices for the Max Audience digital marketing services are unavailable online. You’ll need to speak to their sales team for a custom quote.

Location3

Visit Location3

• 20+ years of experience
• A pioneer in digital marketing
• Serves global & local businesses
• Specialized marketing for franchise brands
• Get a Free Quote

Location3 is a full-service digital marketing firm that specializes in marketing services for franchise brands. They work with national franchise chains like Honey Baked Ham, Advantage Rent a Car, and Edible Arrangements.

Founded in 1999, Location3 prides itself as a pioneer in digital marketing. With 20+ years of experience in this space, the firm serves global, national, and local businesses.

The top services offered by Location3 include:

Local listings management
Paid search
Paid media
SEO
Content creation
Local SEO
Web analytics
Franchise development

Another unique standout of Location3 is its intuitive technology solutions. They have a property platform called “LOCALACT” that is designed for franchise systems and companies with a significant brick and mortar footprint. These custom online dashboards allow Location3’s clients to scale and power their digital marketing campaigns in real-time on a national and local level.

If you own a franchise and need assistance marketing your locations online, Location3 will be the best option for you.

How to Find the Best Digital Marketing Agency For You

With so many options to choose from, finding the best digital marketing agency for your business can be challenging. To find a firm that will deliver the best results for your company’s needs, there are certain factors that must be taken into consideration.

This is the methodology that we use and recommend here at Quick Sprout to evaluate the best digital marketing firms. Keep these elements in mind throughout your search.

Business Objectives

Why are you seeking help from a digital marketing agency? What are you trying to accomplish?

Some common objectives might include brand awareness, increasing your site traffic, reaching prospects on new channels, or increasing your conversions.

Do you need help with just one or two specific aspects of your existing digital marketing strategy? Or do you need consultancy to start from scratch?

A local startup trying to drive more traffic to its website won’t have the same objectives as a global enterprise trying to optimize conversions. It’s important that you clarify your goals before you start your search. This will make it much easier for you to narrow down your options.

Specialty Services

The vast majority of digital marketing agencies offer the same services. You’ll see quite a bit of overlap from company to company.

Common digital marketing services include:

SEO
PPC
Email marketing
Social media marketing
Content creation
Lead generation
CRO

However, some organizations specialize in one area over another. They usually make it clear of their areas of expertise by highlighting those services on their websites. I also pointed out any specialty services in my reviews above.

For example, one agency might specialize in technical SEO and link building, whereas another puts more focus on local search listings or marketplace optimization.

There are even industry-specific solutions for things like mobile app marketing, law firm marketing, digital marketing for franchises, and digital marketing for nonprofits.

In addition to the basic digital marketing services listed above, some agencies offer specialty solutions outside of this scope. You can find firms with services for things like web design, online reputation management, app development, and more.

Experience and Reputation

Try to find a marketing agency that’s been around for a while. The majority of the options on our list have been in business for 10-20+ years.

The best firms will have awards and recognition for their work. Some of these awards might reflect on their specialty services, as we mentioned above.

For example, if a reputable publication awards a firm as the top digital marketing agency of the year, you know that it’s a company you can trust.

I’d recommend digital marketing agencies that have experience working with your type of business. If you’re a startup company, find an agency that works with startups. If you have a franchise or Fortune 500, then you’ll need a firm that works with those types of organizations.

Some digital marketing agencies will share metrics like client retention rate, and clients served on their website. Both of these are a good indication of an agency’s reputation. Beyond that, it’s always a smart idea to read customer reviews on third-party platforms before making a decision.

Case Studies and Portfolio

Check out some of the case studies and client portfolios while you’re evaluating a prospective digital marketing agency.

Lots of agencies will share stories from their top clients online. If an agency claims to have worked with big brands like Coca Cola, LinkedIn, Adobe, Microsoft, or another global brand, what does this mean for your business?

On the surface, this boosts the agency’s credibility. But in practical terms, an agency that provided marketing services for Microsoft doesn’t really benefit a small business with just 30 employees across two local locations.

Case studies will show you exactly what they did for various businesses. If the results of those case studies align with your business objectives, then you should consider working with that agency.

Budget

Price is always one of the most important factors to consider when you’re evaluating a marketing agency.

Often times, it can take three, six, or even 12 months to know if your marketing campaigns are actually working. This isn’t something that you can measure overnight. You don’t want to a year to pass only to learn that the agency you hired didn’t really deliver what you were expecting.

Find an agency that offers services in a budget that you’re comfortable with. This could be anywhere from a few hundred to a few thousand dollars. Some agencies have services starting at $10k, $25k, and even upwards of $50k to $100k+ per month.

Don’t just blindly enter a long-term contract agreement. Start with one or two services to build some trust and establish a relationship with an agency.

Digital marketing is an ongoing process. It’s important to find an agency that you can work with for the long-term at an affordable rate.

Conclusion

There are thousands of digital marketing agencies in the world today. But these are the top ten options that I’d recommend right now:

WebFX — Best overall digital marketing agency.
97th Floor — Best digital marketing agency for large businesses and enterprises.
Rise Interactive — Best digital marketing firm for marketplace advertising and listings.
DigitalMarketing.com — Full-service digital marketing agency providing technology to simulate results for campaign optimization.
Ignite Visibility — Best digital marketing agency for small to mid-sized businesses.
WebiMax — Full-service digital marketing agency specializing in reputation management.
Mad Fish Digital — Best digital marketing agency for nonprofits and sustainable businesses.
Split Reef — Best agency for mobile app marketing and law firm marketing.
Max Audience — Best digital marketing agency for CRM marketing and automation.
Location3 — Best digital marketing agency for franchises and multi-location companies.

All of the choices on this list are full-service digital marketing firms. But they each have unique standouts and services that appeal to different business types and marketing objectives.

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Friday, April 10, 2020

Best Digital Marketing Agencies