Coach vs. consultant written by John Jantsch read more at Duct Tape Marketing
Are you a coach or a consultant – does your business hire coaches or consultants?
The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each.
To me, a coach is charged with holding a client accountable to stated actions, goals and courses while a consultant is more likely to feel empowered to set the course of action. In my mind, there probably is no pure definition because a marketing coach or a marketing consultant, for instance, doing the best they can for a customer, will likely fall into a hybrid service to get the ball moving forward in any way possible.
Whatever you call it, there is no doubt that having a trusted adviser, one that calls BS when it needs calling, is one of the most valuable assets an entrepreneur can obtain.
While I am on the subject this might be a good place to invite you to join my live Discovery call and learn about the opportunity to become a member of the Duct Tape Marketing Consultant Network. You can find all the details here.
So, what’s your definition of coach of a consultant – or do we do a disservice to both trying to label and define the practice?
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