Changing the Game as an Entrepreneur written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Greg Meade
Podcast Transcript
Today’s guest on the podcast is Greg Meade, one of the founders of Crossnet.
Greg, his brother Chris, and childhood friend Mike graduated from college and decided that a traditional career path wasn’t for them. Instead, they put their heads together to create a great business idea, and that’s how Crossnet was born.
A cross between volleyball and the traditional schoolyard game four square, these co-founders are not only building a business, but also creating a whole new sport.
On this episode, Meade walks listeners through the process of starting this business, from the ideation process through some of the growing pains they’ve experienced, and where they hope to go next as they continue to expand.
Questions I ask Greg Meade:
- What is Crossnet?
- What is the origin story of the game and your business?
- What is your marketing, and how has it evolved?
What you’ll learn if you give a listen:
- The steps involved in going from idea to product.
- The biggest hurdles Meade and his co-founders have encountered in scaling their business.
- What role education plays in marketing a brand new product.
Key takeaways from the episode and more about Greg Meade:
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