Social media marketing is essential for any business. There are now 3.8 billion social media users worldwide and, for most of us, social media is part of our everyday lives.
What this means is, if you want to reach your target audience, social media is the place to do so.
Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media.
To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives.
So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals:
The 8 Top Social Media Companies in the World
#1 Neil Patel Digital — Best For Paid Social
At Neil Patel Digital, we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. And we know what works thanks to our decades of experience in the marketing trenches.
That’s why we specialize in creating epic paid social campaigns. We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact.
We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Here are some of our favorite clients:
Not too shabby, eh?
Of course, we’re going to brush our shoulders off and say we’re amazing. But we’re not the only ones who think so. The folks at Talk Business say,
“Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy.
You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. This exemplary team loves the process as much as it enjoys seeing the results.”
Learn how you can get results from your paid social campaigns at Neil Patel Digital.
#2 Viral Nation — Best For Influencer Marketing
Viral Nation is the world’s number one specialist influencer marketing agency. They create ROI-driven, viral campaigns across a number of categories, such as gaming and e-commerce, and all social platforms including Instagram, Twitch and TikTok.
Viral Nation also has its own talent agency, meaning they’re able to source all manner of influencers from brand ambassadors and nano-influencers all the way up to celebrities.
They’ve worked with major brands, such as Victoria’s Secret, Aston Martin, Baidu and Match.com. And Match describes their work together as “creatively inspiring and effective.”
But, it’s not just the big brands that think they’re great. Viral Nation has an average 4.8-star rating.
Influencer marketing is still enormous these days. If you want to get in on the action, check out Viral Nation.
#3 Pan Up Productions — Best For Social Video
Pan Up is a super cool creative production company. In the commercial space, they create a range of social video campaigns.
They work with various brands from e-commerce stores to events venues. But, what’s really impressive is the big names they’ve produced videos for, such as Netflix, Tinder, Square, Southwest and even Apple and Amazon.
To give you an example of the kind of creative stuff they do: For one of Netflix’s social campaigns they co-created and filmed an Umbrella Academy-themed wedding pop-up event in New York City:
You can’t deny the quality of Pan Up’s work and if you have the budget for a professional production, you should absolutely go for it.
#4 Joseph Studios — Best For Organic Social
Joseph Studios specializes in social media services that encourage organic growth. As well as posting content on your social media pages, the company strives to engage customers and participate in relevant communities to grow a loyal following.
The company has achieved impressive results for their tech, B2B and B2C clients. Here’s an example from one of their case studies in which they were able to drive up impressions, engagement and profile actions tremendously:
They have an average rating of 4.6 stars. Here’s what one client had to say,
“The vendor is flexible and responsive to the ongoing results of the engagement. Engagement metrics have increased each month. They are a transparent, reliable team with a prompt communication style.”
So, if you’re looking to take the organic route then Joseph Studios is an excellent choice.
#5 Social Media 55 — Best For Niche-Specific Marketing
What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. With this know-how, they’re able to make focused moves that are specific to each industry.
Here’s an example from their real estate section:
On top of their niche-specific services, Social Media 55, offers a broad spectrum of social media services, including social media management, paid ads and influencer marketing.
They generally work with small to medium-sized businesses and clearly to much success as they have remarkably positive ratings from customers (4.8 stars based on 236 ratings).
If you’re looking for a social strategy that’s geared towards your industry specifically, then choose Social Media 55.
#6 Sculpt — Best For B2B
The folks at Sculpt are experts in social media marketing for B2B clients. As such, they zero in on social media strategy and aim to help their clients acquire more leads and customers from social.
The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. If their case studies are anything to go by, Sculpt is able to achieve remarkable results for their clients.
Work with Sculpt if you’re in the B2B space and your main objective is lead acquisition.
#7 Sociallyin — Best For Community Management
Sociallyin is a renowned social media agency that offers a range of services, including social media strategy, production and influencer marketing.
But, where they really shine is community management. Under this umbrella, they offer customer support, social media monitoring, engagement and data-driven analysis.
What makes Sociallyin different from other agencies is that they also offer multilingual social media management:
They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.
Sociallyin is a great choice if you’re looking to nurture and grow a community on social media.
#8 Brafton — Best For Package Add-Ons
With Brafton, you know exactly what to expect thanks to their straightforward social media marketing packages. You also have the option to customize your package with add-ons.
These consist of unique offerings that you don’t see from a lot of agencies, such as live Tweeting and custom Snapchat geofilters:
This shows that Brafton is on the ball when it comes to social media trends.
As a large agency, they are able to work with brands of varying sizes across a number of industries. One client in the education management space said,
“I liked the quality and communication so much that I tripled the amount of volume we were doing with them.”
All in all, Brafton is the right choice if you want unique services that are on-trend and that you can’t find elsewhere.
3 Characteristics that Make a Great Social Media Marketing Company
The sheer number of ad agencies and marketing companies out there these days is astounding. Clutch, for example, lists 9,481 firms in the US alone:
So, it’s no surprise you want to know how to find a great company in this sea of digital agencies. Here are a few things to look out for:
1. They Offer a Personalized Experience
Some agencies simply rinse and repeat for every client they work with. But, honestly, that sucks. A particular social media strategy may work for one company but not for another. Work with an agency that delivers a custom strategy based on your target audience and goals.
2. They’re Specialists
Because there are so many social media marketing companies out there, things can get a bit samey-samey. If everybody offers the exact same broad range of services then they’re not focused on their specialism. Choose a hyper-focused company that excels at what they do.
3. They Get Results
This is ultimately what you want, right? To get results from your social media campaigns. Hence, you need to choose a social media marketing company that you can trust to help you achieve success. At Neil Patel Digital, for example, all of our staff are trained in the proven marketing strategies that have helped NeilPatel.com become a global thought leader.
Overall, you need a credible group of experts that are able to meet your needs.
What to Expect from a Great Social Media Marketing Company
The proof is in the pudding as they say. When choosing a social media marketing company you also need a good understanding of how they’ll work with you to achieve the outcomes they promise.
Here are some of the essential processes and outcomes you should expect:
1. Thorough Audience Research
One goal of social media marketing and advertising is to expand your reach to new followers. However, this doesn’t include everybody. #sorrynotsorry
It’s important to target the most relevant users that are likely to be interested in your niche, who will eventually become customers and even become brand evangelists.
A great social media marketing company will define and gain a deep understanding of your target audience. This will inform strategic decisions and make your campaigns more effective.
2. Quality Content
There’s a lot of noise on social media. It’s estimated that over 90% of US companies use social media for marketing. So, the question is, how on earth are you going to stand out?
It all boils down to the content and campaigns that you create. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.
3. Utilizes Multiple Channels
Different demographics use different social media channels. For instance, millennials and Gen Z dig Instagram, while Facebook is used by a variety of age groups.
Furthermore, users will interact with your brand in different ways on different platforms. For instance, they might seek customer support or air their grievances on Twitter but will use Instagram for shopping inspiration.
The social media marketing company you work with must have expertise across all of the major social media channels so that they can help you reach your specific target audience where they hang out and engage them accordingly.
To sum up, what you should expect from a great social media marketing company is comprehensive, high-quality work.
Conclusion
Social media should be an essential part of your marketing mix. If you don’t have the time, resources or skills to do it yourself then, naturally, you’re going to want to hire a social media marketing company.
There are tons of companies that offer these kinds of services out there. But, there are ways to separate the wheat from the chaff.
When researching social media marketing companies, look for credible pros that offer services catered to your needs. And expect nothing but the best in terms of planning, creation and execution.
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