Friday, June 19, 2020

B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

2020 June 19 MarketingCharts Chart

2020 June 19 MarketingCharts Chart B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don't meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost Global Advertising Market Expected to Recover in 2021 2021 will see global advertising recovering from losses brought about due to the ongoing pandemic, with 2 percent overall digital advertising growth forecast, and video growth predicted at 10 percent and social at 7 percent, according to newly-released report data from Magna Global. Adweek AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns Owned and paid re-targeting conversions rose by 31 percent and 35 percent respectively between February and April, illustrating how app installations climbed during the initial periods of the global health crisis, according to recently-released app re-targeting report data. Adweek Businesses See Online Growth During Pandemic: Study 46 percent of businesses selling online have seen growth during the pandemic, with some 52 percent planning to spend more on social media and 64 percent expecting to increase speaking on their websites, according to recently-released survey data on interest to digital marketers. MediaPost Facebook’s Acquisition of Giphy Is Under New Review Facebook's $400 million acquisition of animated GIF platform Giphy is under review by the U.K.’s antitrust authority, causing the social media giant to temporarily halt integration with Instagram during the antitrust inquiry. Adweek Twitter's Adding a New Prompt on Retweets When Users Haven't Opened the Link Twitter has begun efforts to make it more difficult for users to share links to content they haven't read, implementing a test that prompts users when they retweet links they haven't opened via Twitter — a shift that could impact how marketers use and measure campaigns on the platform. Social Media Today 2020 June 19 Statistics Image Mobile game ad revenue jumps 59% during pandemic Digital marketers have observed mobile game advertising revenue increases of 59 percent during the ongoing pandemic, accompanied by click-through rates (CTR) for mobile gaming ads that climbed by 34 percent during the period, according to recently-released report data. Mobile Marketer Pinterest has begun testing a new version of stories, called Story Pins, with US creators Pinterest has given some users a trial version of a new variety of story-format pins aimed at sharing ideas, with the Story Pin test also adding new editing, publishing, and video features,  the social platform recently announced. TechCrunch Google’s New Head of Search – Prabhakar Raghavan Recent Google head of search addition Prabhakar Raghavan is a long-time search industry professional, and Search Engine Journal takes a look at the new Google search lead and what he brings to the role. Search Engine Journal What’s in B2B Marketers’ Strategic Plans This Year? 78 percent of B2B marketing professionals plan to use content marketing in their overall strategy for 2020, topping a list of recently-released survey data, followed by 77 percent who expect to use digital ads, PPC or re-targeting, 75 percent who plan to use email, and 71 percent to expect to use video. MarketingCharts ON THE LIGHTER SIDE: 2020 June 19 Marketoonist Comic Image A lighthearted look at “zoom fatigue” by Marketoonist Tom Fishburne — Marketoonist Millennial Excited to Return to Pokémon Snap With Photography Degree Under His Belt — The Hard Times TOPRANK MARKETING & CLIENTS IN THE NEWS:
  • Lee Odden — How YouTube Can Make Video Builder a More Useful Tool — Search Engine Journal
  • Lee Odden — Authors in Quarantine Getting Cocktails [Libsyn Podcast] — Libsyn
Do you have your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below. Thanks for joining us, and we hope you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

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